The Role
Manage public relations, media campaigns, agencies, vendors, KOL and content creator collaborations, brand sponsorships, industry event participation, and on-ground activations. The role develops brand visibility and experiences across India’s cultural and digital landscape, requiring strategic creativity, stakeholder relationship management, leadership, and hands-on marketing execution.
Summary Generated by Built In
SCOPE OF WORK
- Public relations
- Agency and vendor management
- Media management
- Collaborations with key opinion
leaders (KOLs)
- Brand sponsorships and
collaborations
- Event participations and
sponsorships
- On-ground event activations
JOB
RESPONSIBILITIES
- Manage public relations
activities, including developing and maintaining relationships
with media outlets and crafting press releases.
- Oversee agency and vendor
relationships, ensuring effective collaboration and
delivery of high-quality services.
- Handle media management,
including planning and executing media campaigns and
monitoring media coverage.
- Develop and execute
collaborations with key opinion leaders (KOLs) to enhance brand
visibility and credibility.
- Identify, negotiate, and manage
brand sponsorships and collaborations to align with
marketing objectives.
- Coordinate participation and
sponsorships of industry events to maximize brand
exposure and networking opportunities.
- Plan and execute on-the-ground
event activations to engage target audiences and promote
brand experiences.
Requirements
JOB
REQUIREMENTS
- Minimum 1 year of experience as a
Marketing Manager/PR Manager with creative agencies,
luxury, entertainment, or hospitality.
- Experience managing public
relations and media purchasing.
- Experience with brand
collaborations.
- Experience with collaborations
with content creators and key opinion leaders.
- Experience in identifying and
participating in industry events.
- Proficient communication skills
in English.
- Experience with managing brand
sponsorships.
- Proficiency in using office
tools.
- Experience with social
media management and branding is a plus.
Note: Job
responsibilities are subject to change by the employer as the
company needs and the requirements of the job change.
QUALIFICATION
- Bachelor's Degree.
- 5+ years of related experience.
- Proven experience in brand
management or marketing management roles, with a track
record of successfully integrating brands into diverse cultural
and digital landscapes.
- Experience in management roles
within creative agencies, luxury, entertainment, or
hospitality.
- Creative thinker with a hands-on
strategist approach and ability to generate disruptive
ideas and craft compelling brand stories that captivate
stakeholders.
- Demonstrated exceptional
leadership, creativity, and planning skills by
effectively inspiring, collaborating with, and managing creative
and communications agencies.
- Deep understanding of India’s
social, cultural, and digital landscape, coupled with
insights into consumer behavior and preferences.
- Excellent communication and
interpersonal skills, adept at building and maintaining
relationships with agencies, partners, and internal
stakeholders.
- Experience in the Indian market
is mandatory.
Skills Required
- Minimum 1 year of experience as a Marketing Manager or PR Manager in creative agencies, luxury, entertainment, or hospitality
- Bachelor's Degree
- 5+ years of related experience
- Experience managing public relations and media purchasing
- Experience with brand collaborations
- Experience collaborating with content creators and key opinion leaders
- Experience identifying and participating in industry events
- Proficient communication skills in English
- Experience managing brand sponsorships
- Proficiency using office tools
- Proven experience in brand management or marketing management, integrating brands into cultural and digital landscapes
- Experience in management roles within creative agencies, luxury, entertainment, or hospitality
- Creative thinking, hands-on strategic approach, disruptive ideation, and compelling brand storytelling
- Leadership, creativity, planning, and experience managing creative and communications agencies
- Deep understanding of India's social, cultural, and digital landscape and consumer behavior
- Excellent communication, interpersonal, relationship-building, and stakeholder management skills
- Experience in the Indian market
- Experience with social media management and branding
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The Company
What We Do
Encalm Hospitality Pvt. Ltd. develops airport hospitality experiences across India, providing lounges, airport concierge and meet-and-assist services, limousine services, spas, business facilities, and baggage care. Its mission is to bring value and convenience to air travelers through seamless services and technology integration. The company operates premium lounges and bespoke Atithya meet-and-assist services at major Indian airports.
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