EEMEA Product Marketing Manager - THV

Posted 2 Days Ago
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Dubai, ARE
In-Office
Mid level
Healthtech • Pharmaceutical
The Role
Lead therapy development marketing for transcatheter heart valve (THV) across EEMEA: set strategy, translate insights, build referral plans, drive activations for patients and referrers, align Medical Affairs and Sales, manage budget, and measure referral-to-procedure growth.
Summary Generated by Built In

Innovation starts from the heart. Heart valve disease impact millions of lives, spanning all ages and geographies. As communities globally address the opportunities and challenges of cardiovascular care, telling a compelling and authentic story is more crucial than ever. Beyond raising awareness, our Marketing teams build lasting, trusted relationships with medical professionals and industry stakeholders to ensure patients can receive the treatments they need. 

The role exists to convert clinical awareness into referrals and procedures, closing gaps across the patient access, referral, and awareness pathway. The position is accountable for measurable therapy growth and requires close coordination with Marketing, Medical Affairs, and Sales, as well as both strategic ownership and cross-functional influence.

How you’ll make an impact:

  • Participate in setting the therapy development strategy for EEMEA THV and hold accountability for its outcomes.

  • Participate in translating market and clinical insights into actionable strategies.

  • Define and quantify the impact of referrals on procedure growth.

  • Manage the Therapy Development budget and ensure spend delivers return on investment.

  • Build annual referral plans across Israel, the Balkans, Eastern Europe, and South Africa.

  • Design and drive activation initiatives for patients, general cardiologists, and referring physicians.

  • Lead cross-functional alignment with Medical Affairs and Sales to ensure a coordinated therapy development approach.

  • Ensure therapy development activities are designed to enable and support field execution.

  • Be accountable for approvals and for embedding best practices across markets.

  • Build strategic patient advocacy partnerships at a regional level.

  • Represent Therapy Development at external forums and exercise strategic influence with key stakeholders.

  • Convert awareness into referrals and procedures.

What you’ll need (Required):

  • Bachelor's Degree + 5 years work experience

  • Master's Degree or equivalent + 3 years related experience

  • Experience working in sales, marketing, or the healthcare industry

What else we look for (Preferred):

  • Track record in therapy development, market development, or commercial strategy.

  • Strong cross-functional leadership and ability to influence without direct authority.

  • Analytical rigor, comfortable owning KPIs and turning data into strategy.

  • Regional/multi-market experience across EEMEA.

  • Proven expertise in MS Office Suite.

  • Excellent written and verbal communication skills and interpersonal relationship skills, including consultative and relationship management skills.

  • Excellent problem-solving, critical thinking, and investigative skills.

  • Substantial understanding of tracking and interpreting market share, pricing, ASPs, and competitive dynamics.

  • Substantial knowledge of marketing concepts and principles.

  • Expertise and ability to coach others in one or more functional areas.

  • Ability to forecast product lines for short- and long-term accuracy based on market development, sales trends, competition, and changing market dynamics.

  • Possess fundamental clinical knowledge related to hospital environment, clinical practice, and reimbursement policies.

What is it like to work at Edwards Lifesciences in United Arab Emirates?

As a global leader in patient-focused medical innovations, we offer rewarding opportunities and exciting challenges in a truly international, dynamic and friendly work environment.

We are committed to fostering a diverse and inclusive work environment where all employees can grow, personally and professionally. To achieve this, we offer on-the-job development, training opportunities and the support and guidance provided by dedicated employee groups (the Edwards Network of Women, Edwards Foundation charity team, sustainability activities, and others).

Edwards Lifesciences in United Arab Emirates also offers the following benefits:

  • Competitive Compensation and Benefits package
  • Flexible working hours, remote working
  • Risk Insurance
  • Health Insurance
  • Employee Stock Purchase Programme
  • Employee Assistance Programme
  • Comprehensive Wellness Programme

Benefits are regulated by an internal policy which contains the full details regarding the entitlement and conditions for the benefits. Benefits policy and components may vary by location.

Skills Required

  • Bachelor's degree plus 5 years work experience
  • Master's degree or equivalent plus 3 years related experience
  • Experience working in sales, marketing, or the healthcare industry
  • Track record in therapy development, market development, or commercial strategy
  • Strong cross-functional leadership and ability to influence without direct authority
  • Analytical rigor; comfortable owning KPIs and turning data into strategy
  • Regional/multi-market experience across EEMEA
  • Proven expertise in MS Office Suite
  • Excellent written and verbal communication and interpersonal relationship skills
  • Substantial understanding of market share, pricing, ASPs, and competitive dynamics
  • Knowledge of marketing concepts and ability to coach others in functional areas
  • Ability to forecast product lines based on market development and sales trends
  • Fundamental clinical knowledge of hospital environment, clinical practice, and reimbursement policies

Edwards Lifesciences Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Edwards Lifesciences and has not been reviewed or approved by Edwards Lifesciences.

  • Retirement Support Retirement programs include a 401(k) match complemented by a separate profit‑sharing contribution. These elements add meaningful long‑term value to total compensation.
  • Equity Value & Accessibility An employee stock purchase plan with a discount and look‑back feature, alongside stock awards for eligible roles, provides notable upside. Program expansions indicate continued accessibility.
  • Leave & Time Off Breadth Time‑off policies include generous PTO, company holidays, and a year‑end holiday shutdown. These offerings enhance work‑life support when available at the site.

Edwards Lifesciences Insights

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The Company
HQ: Irvine, CA
13,687 Employees
Year Founded: 1958

What We Do

Edwards Lifesciences (NYSE: EW), is the global leader in patient-focused medical innovations for structural heart disease, as well as critical care and surgical monitoring. We thrive on discovery and expanding the boundaries of medical technology, serving patients in 100+ countries, with the help of our employees in areas including Clinical Affairs, Quality Engineering, Research & Development, Regulatory Affairs, Sales & Marketing, corporate functions and more. Our roots date back to 1958 when Miles Lowell Edwards, a retired engineer with a background in hydraulics and fuel pump operations, set out to build the first artificial heart. Edwards believed the heart could be mechanized and was encouraged by Dr. Albert Starr to focus on developing an artificial heart valve. After just two years, the first Starr-Edwards mitral valve was developed and successfully placed in a patient. This innovation spawned Edwards Laboratories. Miles’ fascination with healing the heart and helping patients with heart disease stemmed from his own experience with rheumatic fever as a teenager and continues to fuel our patient-first culture today. Today, we are as passionate about providing innovative solutions for people fighting cardiovascular disease as we have ever been. It's our Credo. It takes integrity, collaboration, innovation, and focus. We are leaders in the design and manufacture of tissue replacement heart valves and repair products as well as advanced hemodynamic monitoring. We partner with physicians to innovate products designed to help patients live longer, healthier, and more productive lives. Our work is both rewarding and a privilege. The importance of what we do defines our approach. We work together to create an environment where ideas can flourish and we provide our people with the resources, expertise and support to bring those ideas to life. For our legal terms and trademarks, please visit: https://www.edwards.com/legal/legal-terms

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