Education & Market Activation Lead
Hoffman & Hoffman - Charlotte, NC
Who We Are
Hoffman & Hoffman is one of the Southeast's leading commercial HVAC solutions providers. We run lean, flat, and decentralized. We reward initiative over tenure and results over process. We're obsessed with winning and with being the best partner our customers have ever worked with. We are 100% employee-owned, which means we are able to make decisions based on the best interest of our customers and our employee-owners.
We're investing in the talent and capabilities that will define our next decade. This role is new. You will build it.
This Role Is Built for a Specific Kind of Person
- A strategist and a builder — you ship, then iterate. Polish comes later.
- Credible with technical people because you're curious, prepared, and direct.
- An AI user — daily, in production, not as an experiment. Using it as an accelerant.
- You believe B2B marketing doesn't create reputation — it reveals it. The job is to show the market what our people are already doing on Tuesday afternoons when nobody's watching.
- If your portfolio is visual design, this isn't the fit. If it's outcomes — programs built, audiences educated, sales cycles shortened — keep reading.
How This Role Fits the Team
This seat sits at the intersection of learning, events, and marketing. You'll partner with Product Management — who owns our manufacturer relationships and product content — and turn that work into programs that move our sales force and our customers.
What You Will Drive
- LMS Administration & Learning Operations
- Internal Training Strategy & Content Development
- External Training & Market Education
- Social Media Presence
What We're Looking For
Required
- 2+ years in training, instructional design, or B2B marketing in a technical environment
- A track record of producing multi-format content — video, digital, print, interactive — without a big team behind you
- Fluent daily use of AI content tools
- Strong project management and stakeholder skills
- Proficiency with LMS platforms and Microsoft 365
Preferred
- HVAC, mechanical, building products, or rep/distribution background
- A blend of marketing and L&D — marketer who built training, or L&D pro with marketing instincts
- CEU-eligible or accredited program development
- Design tools (Canva, Adobe Express) and email platforms (Mailchimp, Constant Contact, HubSpot)
Not the Right Fit If:
- You identify primarily as a designer or director — we are both thinkers and doers
- You want remote work – we believe learning & collaboration happens best in person
- Your experience is classroom facilitation without content production and program design
Position Requirements
- Location: Charlotte, NC — in-office, full-time. Relationship-building happens in person.
- Travel: 4–5 days/month across our footprint — Charlotte, Greensboro, Raleigh, Richmond, Nashville, Atlanta. Plus, industry events and trade shows.
This job description is intended to provide information regarding the essential functions and basic duties of this position. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and duties that could be assigned. Additional functions and requirements may be assigned by management as it deems appropriate. This document does not constitute a contract and is subject to change at the discretion of Hoffman & Hoffman.
EOE / Vets / Disabled
Skills Required
- 2+ years of experience in training, instructional design, or B2B marketing in a technical environment
- Track record producing multi-format content, including video, digital, print, and interactive content, independently
- Fluent daily use of AI content tools
- Strong project management and stakeholder skills
- Proficiency with LMS platforms and Microsoft 365
- HVAC, mechanical, building products, or representative/distribution experience
- Combined marketing and learning and development experience
- CEU-eligible or accredited program development experience
- Experience with Canva, Adobe Express, Mailchimp, Constant Contact, or HubSpot
What We Do
Since 1947, Hoffman & Hoffman, Inc. has served the Carolinas and Virginia in the selection and application of commercial and industrial heating, ventilation, air conditioning, filtration and direct digital control (DDC) systems. In Fall 2009, Hoffman & Hoffman, Inc. opened branch offices in Knoxville and Chattanooga, Tennessee. Hoffman & Hoffman represents manufacturers of the highest quality HVAC equipment and controls available on the market today. Through one of our (14) fourteen regional branch offices, our professional sales engineers can assist you in most commercial/industrial HVAC and filtration projects. We employ Certified Energy Managers (CEM), LEED accredited professionals and professional sales engineers dedicated to meeting the heating, filtration, ventilation and air conditioning needs of engineers, owners and contractors. Delivering engineered, flexible, economical and environmentally responsible solutions for commercial, industrial and institutional heating, ventilating, air conditioning and refrigeration requirements is our top priority.
