About Westman Atelier
A new standard of clean luxury. Founded by world-renowned editorial makeup artist Gucci Westman, Westman Atelier is a curated edit of skin-loving, performance-first makeup that is always effortless, never overdone. A mother, makeup artist, and champion of holistic living, Gucci believes passionately that ‘luxury’, ‘efficacy’ and ‘clean’ can be synonymous with exceptional makeup.
- A skincare approach to high performance make-up formulated with clean ingredients and no-compromise integrity
- Balancing perfect shades and buttery textures that melt into the skin with plant-based actives and cutting-edge science
About Our Founder
Gucci Westman has more than 20 years of professional experience as a major editorial makeup artist, contributing to publications like Vogue and Harper’s Bazaar. Gucci is known for creating dewy, supernaturally glowy looks and her highly coveted “second-skin approach” to makeup, resulting in naturally beautiful, radiantly amplified skin.
Position Summary
The Events & Education Executive is responsible for driving artistry excellence, education impact, and event execution across assigned regions and retail partners. This role plays a key part in elevating Westman Atelier’s in-store experience, team capability, and consumer engagement by blending strategic planning with hands-on execution. Reporting to the Sr. Global Manager, Education and Events, the Events & Education Executive will partner closely with Sales & Education Executives (SEE’s), and Retail partners to execute regional training, elevate service standards, and lead exceptional event activations that drive business results
Responsibilities:
Education/Artistry
- Partner with Sales & Education Executives (SEE’s) to lead quarterly event and education strategies that elevate artistry, drive sales, and strengthen regional performance.
- Deliver engaging, hands-on artistry coaching and services training that reinforce brand standards and service excellence.
- Support new hire onboarding, to ensure consistent product knowledge and artistry technique across all retail partners.
- Demonstrate expert-level makeup artistry skills with the ability to educate, inspire, and develop confidence in others.
- Build strong relationships with store leadership and management to align on business objectives and maximize in-store impact.
- Plan and execute impactful store events that reflect Westman Atelier’s artistry philosophy and brand aesthetic.
Events
- Facilitate and support brand and retailer events and trainings across in-store, and virtual environments.
- Partner with Sales & Education Executives (SEE’s) on quarterly event strategy, planning, and execution across all retail partners.
- Lead event logistics from concept through completion, including scheduling, setup, on-site execution, recaps, and post-event action plans.
- Deliver exceptional client experiences through artistry demonstrations, makeup applications, and personalized product recommendations.
- Coach and develop retail teams through hands-on education, team selling, and in-the-moment feedback.
- Monitor and report on in-store activity, capturing event photos, competitor insights, and innovative ideas to inform future strategies and inspire continuous improvement.
Retail/in-store experience
- Lead and execute regional training initiatives, including cluster trainings, round robins, and ongoing retail education support.
- Partner with Sales & Education Executives (SEE’s) and retail partners to drive seasonal planning, event strategy, and in-store execution.
- Cultivate relationships with Beauty Stylists, Personal Stylists, and store leadership to strengthen client engagement and elevate brand advocacy.
- Deliver key retail events and Featured Artist activations, driving artistry impact and sales performance.
- Coach resident artists and zone staff, leveraging reporting insights and the continued evolution of the Westman 101 program.
- Serve as the department store clienteling liaison, managing CRC partnerships, reporting, and client outreach initiatives.
- Collaborate with Sephora RPBEMs on regional event strategies, client engagement experiences, sales and education visits, and new store openings, while maintaining expertise in the Sephora Education Portal and H@SM systems.
Requirements:
- Demonstrated expertise in makeup artistry with the ability to translate artistry skills into education and sales impact.
- 5+ years of relevant experience in makeup artistry or retail education. Experience with Sephora and/or Nordstrom a plus.
- Strong strategic thinking, decision-making, and problem-solving skills.
- Passionate about clean beauty and delivering exceptional customer experiences.
- Excellent interpersonal skills, with the ability to build positive relationships and collaborate effectively at all levels of management.
- Team-oriented, adaptable, and self-motivated with a positive outlook.
- Flexible schedule with availability to work weekends and travel regionally for events, trainings, and store visits.
- Proven ability to plan, organize, and manage multiple priorities efficiently.
- Proficiency with Google Workspace (Docs, Sheets, Slides, Drive)
*this is a remote position, but only candidates in the New York will be considered.*
Top Skills
What We Do
Founded in 2018 by professional makeup artist Gucci Westman. For Westman, there are three vital signs of modern beauty: luxury, efficacy, and clean, consciously-crafted ingredients. For her first makeup line, she combines supremely buttery, rich textures with the best plant-based active ingredients. The ultimate naturally beautiful complexion — now available to everyone.
We are creating a new standard in luxury that we like to call consciously crafted beauty. Consciously crafted beauty means a transparent and thoughtful approach to innovation that recognizes modern needs, balancing ethical beauty standards with science, technology and product performance. It means we are always evolving and learning. And it means we are passionately committed to products formulated with integrity.
We believe makeup should do more than enhance — it should calm, nourish and balance. Westman Atelier ingredients are thoroughly and thoughtfully curated by both artist and chemist so you can enjoy skin-benefiting, non-toxic makeup that performs at the highest possible standard.
Our commitment is to constantly review, research and reassess our ingredients as fresh information comes to light — in the meantime, we’ll always be completely transparent about our formulations, which meet the European Union’s rigorous standards for clean beauty. And we promise never to use, parabens, PEGs, phthalates and many other harmful chemicals. Feel good about your skin from the inside out.
