Editorial Marketing Manager

Responsibilities:

• Lead and develop performance marketing for Hypebeast’s media platforms, growing users through digital efforts.
• Oversee Hypebeast’s digital platforms, ensuring we keep up to date with best practices and strategies.
• Hold accountability for the growth and expansion of our audience through different avenues such as newsletter strategies.
• Work closely with our sales teams to monetize Hypebeast’s newsletter offerings, and advise on new areas of growth.
• Develop tactics, plans, partnerships, tools that help achieve the business goals.
• Assist in communication with internal editorial leads and teams on priorities and best practices.
• Identify emerging subcultures and new communities that Hypebeast can grow into, in order to expand our audience reach and strategize growth.
• Report on campaigns and augment based on analysis to ensure the most effective approach.
• Work closely with Hypebeast HQ to ensure editorial alignment.

Requirements:

• 5+ years of experience in newsletter publishing and business development.
• Experience in CRM is a plus.
• Proficient in Google Analytics and newsletter platforms/tools.
• Basic in Photoshop.
• Excellent verbal and written communication skills.
• Possess a high level of creativity and out of the box thinking.
• Proven experience in developing and executing successful editorial marketing strategies that are native to individual channels and demonstrate tangible ROI.
• Deep ability to collect, analyze and use website data to affect change.
• Flexibility to work nights, weekends and across different time zones if necessary.