Editorial Director

Responsibilities

• Define and own Hinge’s editorial vision and long-term roadmap for owned platforms, ensuring all storytelling consistently reflects our mission, brand values, and distinctive voice.
• Lead and evolve Hinge Newsroom as a flagship owned platform, overseeing a robust mix of articles, long-form features, Q&As, and narrative storytelling that advances thought leadership, executive visibility, product storytelling, and research- and advice-driven content for daters.
• Establish and oversee Hinge’s technology blog in partnership with cross-functional teams – shaping how we tell credible, human-centered stories about our technology, product principles, and technical innovations.
• Understand how owned storytelling supports earned media, executive visibility and brand reputation. 
• Translate complex technical concepts, product decisions, and AI developments into clear, accessible, and compelling narratives that build trust with external audiences.
• Identify, develop, and write culturally relevant content that spotlights Hinge’s work, our daters, and the ideas influencing how we build a less lonely world.
• Set the bar for editorial excellence, writing, editing, and refining content that communicates Hinge’s point of view with warmth, clarity, and intention.
• Ensure all content strengthens trust and emotional connection with our audiences, reinforcing Hinge’s thoughtful, human-centered approach and deepening relationships with our community.
• Develop editorial guidelines and narrative frameworks that help cross-functional partners contribute content that is on-brand, audience-appropriate, and editorially strong.
• Edit and refine drafts from workstream leaders – enhancing clarity, storytelling, and accessibility without compromising accuracy.
• Build a fully scaled editorial system – collaborating with Creative, Operations, and Tech partners – to inform blog UX, publishing workflows, standards, and content structure that support consistency, discoverability, readability, and long-term scalability.
• Partner cross-functionally across Communications, Marketing, Creative, Product, Social Impact, Legal, and Trust & Safety to surface meaningful stories, including interviewing internal or external voices. 
• Ensure a cohesive, consistent expression of Hinge’s voice across all owned storytelling channels.
• Act as a connective leader across teams, aligning narrative, voice, and visual expression to create a unified and intentional storytelling experience at every touchpoint.
• Serve as a strategic advisor to senior leaders and technical partners on narrative framing, story selection, and editorial best practices.

What We’re Looking For

• 10+ years of experience in editorial, journalism, or brand storytelling, ideally within mission-driven consumer brands or communications-led organizations.
• Demonstrated experience building, leading, or evolving an owned storytelling platform, such as a newsroom, editorial site, long-form content series, or similar.
• Strong experience partnering with Product, Engineering, or Technical teams, with the ability to translate complex concepts into clear, engaging, human stories.
• Exceptional writing, editing, and narrative leadership skills, with the ability to translate complex ideas into clear, emotionally resonant, human stories.
• Strong understanding of editorial storytelling as a driver of brand reputation, credibility, and trust.
• Highly collaborative partner, comfortable working cross-functionally across Communications, Creative, Marketing, and related teams.
• Equally adept at setting vision and executing with excellence, balancing strategic leadership with hands-on craft.
• Naturally curious and culturally fluent, with a strong instinct for identifying timely, relevant stories that reinforce Hinge’s mission and values.
• Deep interest in the evolving media landscape, including emerging formats and platforms that create meaningful audience connections.
• Data-informed storyteller, skilled at using insights and analytics to shape editorial strategy and measure impact.
• Empathetic, craft-driven leader who values care, clarity, and intention in every piece of content.
• Experience with product and technology storytelling – translating product principles and innovations into compelling, human-centered narratives.
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