About THG
We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition.
Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition.
From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.
With us, you’ll go further, faster. What are you waiting for?
Life at THG Beauty
We know that beauty isn’t one-size-fits-all. Our portfolio of leading retailers and iconic beauty brands caters to everyone, everywhere, empowering customers all over the world to look and feel fantastic.
By combining our portfolio of owned brands inclusive of ESPA, Ameliorate and Christophe Robin, with a marketplace for over 1,300 third-party beauty brands through online retail sites LOOKFANTASTIC, Cult Beauty, and Dermstore, THG Beauty's ambition is to be the global digital partner of choice across the beauty industry, supporting the channel shift to online.
THG Beauty’s breadth of relationships is unique to the beauty market; it engages with brands as a retailer, a brand owner, and a product developer and manufacturer, making it the industry’s digital strategic leader.
The Opportunity
Lookfantastic is one of the world’s leading online beauty destinations, helping customers discover the products, expertise, trends and inspiration they love.
We’re looking for an Editorial & Content Lead to shape and lead our editorial strategy across Content Hub, YouTube, expert-led content and emerging AI discovery experiences.
This is a strategic leadership role at the intersection of beauty, content, SEO, technology and commerce. You’ll build content that strengthens Lookfantastic’s authority, drives organic growth and gives customers genuinely useful and inspiring experiences.
Working closely with SEO, Social, PR, CRM, Creative, Product and Commercial, you’ll turn customer insight, search trends and business priorities into high-impact content.
Editorial Strategy
- Own and evolve the editorial strategy across owned channels.
- Develop annual and quarterly roadmaps across campaigns, launches, seasonal moments and evergreen content.
- Set editorial guidelines, governance and quality standards.
- Champion customer-first, expert-led storytelling and new content formats.
Content Hub
- Own the long-term strategy and performance of the Content Hub.
- Build topic clusters that strengthen topical authority across beauty.
- Identify opportunities through customer insight, search trends, culture and commercial priorities.
- Continuously optimise content journeys, UX, quality and discoverability.
YouTube
- Define the YouTube strategy and roadmap.
- Develop scalable formats that educate, inspire and entertain.
- Ensure YouTube supports wider editorial, SEO, social and commercial objectives.
- Work with production teams to deliver high-quality video.
AI Discovery & GEO
- Lead Lookfantastic’s approach to Generative Engine Optimisation (GEO).
- Develop content frameworks that maximise visibility across AI-powered search and discovery.
- Structure content for AI retrieval, entity recognition, authority and citation.
- Partner with SEO across Google Search, AI Overviews and emerging AI platforms.
Leadership & Collaboration
- Lead and develop the Editorial Content Creator/Producer and Copywriter.
- Provide creative direction, coaching and editorial feedback.
- Foster experimentation and continuous improvement.
- Build strong relationships across SEO, Social, PR, Creative, Product, CRM and Commercial.
Performance
- Set and monitor editorial KPIs.
- Use analytics, audience behaviour and search insight to continually improve strategy.
- Report on organic growth, Content Hub engagement, YouTube performance and AI discoverability.
- Significant experience leading editorial or content strategy within digital publishing, ecommerce, media or consumer brands.
- Strong understanding of SEO, content strategy and organic growth.
- Experience developing a YouTube/video content strategy.
- Understanding of AI search and Generative Engine Optimisation (GEO).
- Exceptional editorial judgement and storytelling skills.
- Strong leadership, coaching and stakeholder management capability.
- A data-driven, test-and-learn approach to content optimisation.
Desirable:
- Beauty, wellness, fashion or lifestyle experience.
- Digital PR and authority-building experience.
- Experience with GA4, Google Search Console, Semrush, Ahrefs or similar.
- Experience using AI tools to enhance content workflows.
- Strong understanding of beauty culture, creators and changing audience behaviours.
You’ll help Lookfantastic achieve:
- Organic growth and greater visibility across priority beauty topics.
- Stronger topical authority and credibility as a beauty destination.
- A high-performing Content Hub that attracts and engages audiences.
- Increased AI discoverability alongside traditional search.
- YouTube audience and engagement growth.
- Consistently high editorial quality.
- A confident, ambitious editorial team that continually evolves how we create content.
This is an exciting opportunity to shape the editorial future of one of the world’s best-known online beauty destinations, with the scale, data, technology and commercial expertise of THG Beauty behind you.
If you’re passionate about beauty, digital storytelling, SEO and the future of search, we’d love to hear from you.
What’s in it for me?
Career Development
- Access bespoke development programmes that have been designed and developed by our in-house L&D team.
- Continued development through our upskilling programme that is delivered in partnership with an industry-leading training provider.
Enhanced Leave
- 25 days annual leave plus bank holidays.
- Don’t want to work on your birthday? We don’t either! Enjoy your day off on us!
- Enhanced maternity and paternity pay, depending on length of service.
- Up to 10 days compassionate leave.
- Buy back up to 3 days each year.
- Unlock 2 days volunteer leave after 12-months.
Wellbeing Support
- Access virtual appointments with our in-house GP.
- Access our 247 Employee Assistance Programme (EAP) which is provided by Bupa.
- Access to our company physio.
Other Perks
- Save up to 12% on the cost of personal tech through our salary sacrifice scheme.
- Up to 50% staff discount on THG brands.
- Know someone who would be perfect for THG? Refer them and get up to £1000 when they pass their probation.
- Anniversary gifts when you hit 5 and 10 years of service.
THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.
THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.
Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.
Skills Required
- Significant experience leading editorial or content strategy within digital publishing, ecommerce, media, or consumer brands
- Strong understanding of SEO, content strategy, and organic growth
- Experience developing a YouTube or video content strategy
- Understanding of AI search and Generative Engine Optimisation
- Exceptional editorial judgment and storytelling skills
- Strong leadership, coaching, and stakeholder management capabilities
- Data-driven, test-and-learn approach to content optimization
- Beauty, wellness, fashion, or lifestyle experience
- Digital PR and authority-building experience
- Experience with GA4, Google Search Console, Semrush, Ahrefs, or similar tools
- Experience using AI tools to enhance content workflows
- Strong understanding of beauty culture, creators, and changing audience behaviors
What We Do
THG (www.thg.com) is a vertically integrated, digital-first consumer brands group, retailing its own brands predominantly in beauty and nutrition, plus third-party brands, via its proprietary, end-to-end, e-commerce technology, infrastructure and brand-building platform (THG Ingenuity) to an online and global customer base.
