The Role
Write, edit, and publish branded and advertorial content for Hypebeast and Hypebae. Translate client briefs and campaign assets into engaging stories, manage multiple campaigns and revision cycles, create headlines and social copy, apply SEO and editorial standards, and prepare images for publication using WordPress and Photoshop. Collaborate with editorial, sales, account management, and design teams while meeting deadlines and maintaining the Hypebeast voice.
Summary Generated by Built In
Founded in 2005, Hypebeast is a global contemporary-culture media brand with operations across 12 markets. Through original reporting, video, collaborations, and live events, Hypebeast covers fashion, footwear, art, design, music, sports, and technology, bringing audiences closer to the people and ideas shaping culture.
Hypebeast is looking for two Editors to join our editorial team in Hong Kong, focused on advertorial and branded content. You will write the partner stories that run across Hypebeast and Hypebae for some of the biggest names in fashion, footwear, tech, lifestyle and culture. The role suits a writer with a few years of experience who can turn a client brief into a story our audience actually wants to read, on deadline and in the Hypebeast voice.
Responsibilities:
- Write, edit and publish advertorial and branded articles for global campaigns across Hypebeast, alongside organic news when required.
- Turn client briefs, press materials and campaign assets into clear, engaging stories aligned with the Hypebeast brand and the client’s key messages.
- Work with Senior Editors, Sales, Account Management and Hypemaker to scope deliverables, confirm timelines and manage client feedback and revision rounds.
- Manage multiple campaigns at once, tracking deadlines, approvals and go-live dates.
- Write headlines, standfirsts and social copy that drive clicks while meeting partner requirements.
- Apply SEO best practices and Hypebeast style and disclosure standards to every partner post.
- Prepare images and assets in WordPress and Photoshop for publication.
Requirements:
- 1-3 years of professional writing experience in digital media, branded content, copywriting or an agency.
- A portfolio of published work; branded or sponsored content is a strong plus.
- Excellent written English, with clean copy that needs minimal editing. Written Chinese, Japanese or Korean is a plus.
- Able to adapt tone for different brands and categories while keeping the Hypebeast voice.
- Strong knowledge of Hypebeast content and of fashion, sneakers, design and youth culture.
- Organized and reliable with deadlines; comfortable taking client feedback and turning revisions around quickly.
- Working knowledge of WordPress or a similar CMS; basic Photoshop skills.
- A team player who works well with Sales, Design and Editorial colleagues.
If you think you’ve got what it takes, please send your cover letter, CV, three English writing samples (at least one branded or sponsored piece, if available) and expected salary.
This position is based and located in Hong Kong. Candidate must be eligible to work in Hong Kong.
Personal data collected is for recruitment purposes only.
Skills Required
- 1-3 years of professional writing experience in digital media, branded content, copywriting, or an agency
- Portfolio of published work
- Excellent written English
- Ability to adapt tone for different brands and categories while maintaining the Hypebeast voice
- Strong knowledge of Hypebeast content, fashion, sneakers, design, and youth culture
- Organized and reliable with deadlines; able to handle client feedback and revisions quickly
- Working knowledge of WordPress or a similar CMS
- Basic Photoshop skills
- Written Chinese, Japanese, or Korean
- Branded or sponsored content experience
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The Company
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
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