This role is primarily focused on creating high-performing storyboards, with editing as a secondary skill used to execute or refine concepts.
ROLE & RESPONSIBILITIESWhat You’ll Do
Create performance-driven storyboards for social media ads
Define the full visual flow of each ad — talking head, B-roll, actions
Specify exactly what the actor is doing and showing in every moment
Provide clear direction to editors on what to do (include stock footage, generate with AI, etc)
Develop strong hooks, angles, and structures based on what’s currently working
Think in scroll-stopping moments, pattern interrupts, and retention drivers
Iterate concepts based on performance data and feedback
Stay on top of trends, formats, and winning ad patterns
Collaborate closely with marketing, editors, and copywriters to improve results
Edit ads when needed to execute or refine your concepts
Responsibilities will include:
Storyboard Creation
Create performance-driven storyboards for paid social ads — defining the full visual flow of each concept: talking head, B-roll, actions, hooks, and on-screen text.
Specify exactly what the actor is doing and showing in every moment — your storyboards should be executable without additional direction.
Provide clear guidance to editors on what to do: include stock footage, generate with AI, add motion graphics, etc.
Develop strong hooks, angles, and ad structures based on what's currently working across Meta and other platforms.
Creative Strategy
Think in scroll-stopping moments, pattern interrupts, and retention drivers — and build those into every concept.
Iterate concepts based on performance data and creative feedback.
Stay on top of trends, formats, and winning ad patterns across DTC and direct-response categories.
Collaborate closely with marketing, editors, and copywriters to improve results.
Editing
Edit ads when needed to execute or refine your own storyboard concepts.
Use Adobe Premiere Pro as the primary editing tool, with After Effects as needed.
Use AI tools (avatars, voice, generative video, etc.) to supplement and enhance creative output.
WHAT WE OFFERWhat We’re Looking For
Experience in storyboarding for ads
Experience with DTC brands or UGC formats
Strong understanding of performance marketing and direct-response principles
Understanding of core performance metrics (hook rate, hold rate, retention)
Strong instinct for what feels native to each platform
Familiarity with current trends and ad formats
Comfortable using AI tools (avatars, voice, generative video, etc.)
Solid editing skills (Premiere Pro / After Effects)
Strong written English (clear, concise, conversion-focused)
Ability to work fast, iterate, and handle multiple concepts simultaneously
Skills Required
- Experience creating storyboards for advertisements
- Experience with direct-to-consumer brands or user-generated content formats
- Strong understanding of performance marketing and direct-response principles
- Understanding of hook rate, hold rate, and retention metrics
- Understanding of native creative styles for social media platforms
- Familiarity with current advertising trends and formats
- Comfort using AI avatars, voice, and generative video tools
- Solid Adobe Premiere Pro and After Effects editing skills
- Strong written English
- Ability to work quickly, iterate, and manage multiple concepts simultaneously
What We Do
RYZE is redefining the way people start their days. We believe coffee should do more than just wake you up—it should nourish your body and mind. Our thoughtfully-crafted brew combines smooth, organic coffee with a propietary blend of six, USA-grown, organic mushrooms to provide energy, focus, and balance—without the jitters or crash. Beloved by millions of people across the country, RYZE is ready to help you feel awesome every single day. Your new ritual awaits. Come RYZE with us!
