The Role
Lead day-to-day golf editorial for Hypegolf by writing, editing, publishing, and sourcing coverage on golf apparel, equipment, culture, tournaments, courses, and personalities. Manage the editorial calendar, coordinate international and social distribution, secure interviews and exclusives, analyze performance data, and develop golf activations and partnerships with sales and creative teams.
Summary Generated by Built In
Hypebeast Ltd. is a global contemporary-culture company founded in 2005 and publicly listed in Hong Kong in 2016. The Group brings together media, creative services, commerce, cultural intelligence, brand building, merchandise, and physical experiences. Its businesses include Hypebeast and its media network, Hypemaker, HBX, Hypemind, Hyperoom, and Hypebeans. Across these businesses, the Group brings people closer to contemporary culture through the stories it tells, the products it curates, and the experiences it creates.
Hypegolf is Hypebeast Group's contemporary golf brand, bringing together editorial, products, and experiences across performance, design, and community. Its experiences include Hypegolf Clubhouse and Hypegolf Clubhouse Classic. For more information, visit hypebeast.com/golf.
Hypebeast is looking for a Golf Editor to lead day-to-day editorial for Hypegolf, working as part of our editorial team in the US. Golf has become one of the most style-driven sports in culture, and Hypegolf covers it from that angle: the apparel, gear, collaborations, courses and personalities shaping the new generation of the game. We’re looking for a journalist who knows golf, knows Hypebeast, and can package the space into stories our audience wants to read.
Responsibilities:
- Write, edit and publish golf content across Hypebeast, keeping the direction aligned with the Hypegolf brand.
- Source trending news and features across golf apparel, equipment, collaborations, tournaments, courses and culture.
- Secure exclusive interviews and first looks through PR teams, brands, talent managers and your own network.
- Plan and manage the Hypegolf editorial calendar, including key moments such as the majors and seasonal product launches.
- Work with Hypegolf and Hypegolf Japan social members, and with the Hypebeast and Hypebae social teams, on cross-publication and distribution.
- Coordinate golf content across regions (North America, Hong Kong, China, Japan, Korea) to keep coverage consistent.
- Analyze story performance and use the data to grow traffic and engagement.
- Develop ideas for golf activations, events and brand partnerships with the Sales and Hypemaker teams.
- Work closely with the Hypebeast editorial team to keep golf coverage aligned with the wider editorial direction.
Requirements:
- 3–5 years of experience in digital publishing, editorial content creation or distribution with a publisher, brand or agency.
- Strong knowledge of golf, from the pro tour to the brands and culture around it, plus a solid grasp of Hypebeast content.
- Industry contacts in golf brands, PR or talent are a strong plus.
- Excellent written and verbal communication; clean, engaging copy on deadline.
- Proficient in WordPress; basic Photoshop knowledge.
- Comfortable using website and social data to make editorial decisions.
- Self-directed and organized, able to manage multiple projects across teams and time zones.
- Flexibility to work some nights and weekends, including around tournaments in US and European time zones.
Skills Required
- 3-5 years of experience in digital publishing, editorial content creation, or distribution with a publisher, brand, or agency
- Strong knowledge of golf, including professional tours, brands, and golf culture
- Solid understanding of Hypebeast content
- Excellent written and verbal communication skills
- Ability to produce clean, engaging copy on deadline
- Proficiency in WordPress
- Basic Photoshop knowledge
- Comfort using website and social data to make editorial decisions
- Ability to work independently and manage multiple projects across teams and time zones
- Flexibility to work some nights and weekends, including around tournaments in U.S. and European time zones
- Industry contacts in golf brands, PR, or talent
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The Company
What We Do
Founded in 2005, Hypebeast Group is a leading global platform for contemporary culture and lifestyle, and a premier destination for editorially-driven news and commerce. Our business is comprised of three major divisions – Hypemedia, an umbrella of online editorial and social media platforms; Hypemaker, an in-house creative agency; and HBX, an e-commerce platform and experiential shopping destination.
Why Work With Us
HYPEBEAST is the #1 authority on youth culture across FASHION, MUSIC, ART, DESIGN & LIFESTYLE. We are growing & constantly improving as we invest more into our company and valued employees The best part about Hypebeast is the incredibly talent individuals & people you work with, the culture, and having the ability to create an impact.
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