The Ecommerce Strategy Coordinator supports the strategic planning and performance of key product categories within the retail ecommerce channel, with a focus on driving sales growth and supporting omnichannel customer journeys. This role identifies category-level opportunities through performance analysis and customer insights, develops business plans and strategic recommendations, and works across teams to ensure initiatives are aligned, executed effectively, and deliver an exceptional customer experience.
ESSENTIAL JOB FUNCTIONSAnalyze online category performance, customer behavior, and market trends to identify and prioritize opportunities that drive retail ecommerce sales growth, including traffic, conversion, and overall customer experience.
Translate performance insights into clear, actionable category priorities and recommendations that align stakeholders around what matters most for growth within key product categories.
Develop and present business plans, strategic recommendations, and supporting analysis that influence ecommerce priorities and shape the future growth of key product categories.
Partner closely with Category Managers to influence category direction, gain alignment on priorities, and support informed decision-making across ecommerce and merchandising initiatives.
Guide and coordinate category-level initiatives by setting strategic guardrails, aligning timelines and dependencies, and working with cross-functional teams to ensure initiatives are executed as intended.
Maintain visibility into execution progress and outcomes, assessing effectiveness and collaborating with partners to course-correct when initiatives are not delivering expected results.
Collaborate with cross-functional teams and external partners to align category strategies and ensure initiatives are executed cohesively to support omnichannel strategies and an exceptional customer experience.
Communicate priorities, insights, and recommendations clearly and effectively to drive shared understanding, alignment, and high-quality execution in support of category objectives.
Research the competitive landscape, digital trends, and best practices within assigned categories to inform strategic recommendations and identify opportunities to enhance sales growth and the customer experience.
Support continuous improvement by identifying opportunities to improve workflows, tools, and ways of working that strengthen category planning, execution alignment, and overall business outcomes.
SKILLS/EDUCATION/EXPERIENCERequired:Bachelor’s degree in business, marketing, analytics, ecommerce, or a related field, or equivalent work experience.
3–5 years of experience in ecommerce, merchandising, category strategy, digital strategy, or a related business role.
Strong strategic and analytical skills, with the ability to frame ambiguous problems, identify what matters most, and translate insights into clear business direction.
Demonstrated ability to develop business plans, strategic recommendations, and presentations that influence cross-functional stakeholders.
Proven ability to drive alignment and influence decision-making without direct authority, including working through competing priorities.
Experience guiding initiatives from concept through execution by setting priorities, aligning stakeholders, and maintaining visibility into outcomes (without owning day-to-day execution).
Excellent written and verbal communication skills, with the ability to clearly articulate insights, recommendations, and priorities.
Comfortable operating in a fast-paced, evolving environment while balancing short-term execution needs with long-term strategic objectives.
Strong critical thinking skills, attention to detail, and a customer-first mindset.
Desired:Experience supporting omnichannel strategies within a retail environment, including alignment between ecommerce and brick-and-mortar channels.
Familiarity with the automotive aftermarket or other complex, technical retail categories where product accuracy, availability, and customer trust are critical.
Experience partnering closely with Category Managers, Merchants, or cross-functional teams to shape strategy and guide execution.
Demonstrated interest in digital trends, customer behavior, and emerging ecommerce best practices.
Experience preparing materials for leadership reviews, strategic planning discussions, or roadmap alignment.
Interest in growing strategic capability over time, including mentoring others or contributing to broader category or business planning efforts.
O’Reilly Auto Parts has a proven track record of growth and stability. O’Reilly is full of successful career stories and believes in a strong promote-from-within philosophy, encouraging you to grow your career along with the organization.
Total Compensation Package:
Competitive Wages & Paid Time Off
Stock Purchase Plan & 401k with Employer Contributions Starting Day One
Medical, Dental, & Vision Insurance with Optional Flexible Spending Account (FSA)
Team Member Health/Wellbeing Programs
Tuition Educational Assistance Programs
Opportunities for Career Growth
O’Reilly Auto Parts is an equal opportunity employer. The Company does not discriminate on the basis of race, religion, color, national origin or ancestry (including immigration status or citizenship), sex, sexual orientation, gender identity, pregnancy (including childbirth, lactation, and related medical conditions,) age (40 and over), veteran status, uniformed service member status, physical or mental disability, genetic information (including testing or characteristics) or another protected status as defined by local, state, or federal law, as applicable.
Qualified individuals with a disability may be entitled to reasonable accommodation under the Americans with Disabilities Act. If you require a reasonable accommodation during the application or employment process, please send an email to: [email protected] or call (800) 471-7431 option , and provide your requested accommodation, and position details.
Skills Required
- Bachelor's degree in business, marketing, analytics, ecommerce, or a related field, or equivalent work experience
- 3-5 years of experience in ecommerce, merchandising, category strategy, digital strategy, or a related business role
- Strong strategic and analytical skills
- Ability to frame ambiguous problems, prioritize opportunities, and translate insights into business direction
- Experience developing business plans, strategic recommendations, and presentations
- Ability to influence cross-functional stakeholders and drive alignment without direct authority
- Experience guiding initiatives from concept through execution
- Excellent written and verbal communication skills
- Ability to work in a fast-paced, evolving environment while balancing short- and long-term objectives
- Strong critical thinking, attention to detail, and customer-first mindset
- Experience supporting omnichannel strategies within a retail environment
- Familiarity with automotive aftermarket or other complex technical retail categories
- Experience partnering with Category Managers, Merchants, or cross-functional teams
- Interest in digital trends, customer behavior, and ecommerce best practices
- Experience preparing materials for leadership reviews, strategic planning, or roadmap alignment
- Interest in mentoring others or contributing to broader category or business planning
O’Reilly Auto Parts Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about O’Reilly Auto Parts and has not been reviewed or approved by O’Reilly Auto Parts.
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Equity Value & Accessibility — Equity-style upside is strengthened by an Employee Stock Purchase Plan that allows eligible full-time team members to buy ORLY shares via payroll deductions at a discount, improving access to ownership. This creates a tangible wealth-building lever that is positioned as stronger than many retail peers’ stock purchase offerings.
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Inclusive Benefits Coverage — Retirement access is broadened because both part-time and full-time team members are immediately eligible to enroll in the 401(k). Whole-person support also extends beyond full-time staff through O’Care Solutions, which is described as available to full- and part-time team members at no cost.
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Wellbeing & Lifestyle Benefits — Wellness and support benefits are expanded through the Live Life Well program, which can reduce medical premium share when specific health criteria are met. O’Care Solutions adds lifestyle and wellbeing coverage through counseling and practical supports like legal/financial consults and caregiving resources.
O’Reilly Auto Parts Insights
What We Do
O’Reilly Auto Parts started as a single store and has grown into a leading retailer in the automotive aftermarket industry with more than 6,100 locations and counting. With more than 94,000 team members, O’Reilly has expanded into 48 states, Puerto Rico, Mexico, and Canada. O’Reilly, headquartered in Springfield, Missouri, has a deep commitment to serving our customers, community, and our team members. Our culture values make O’Reilly the best place to work and grow! Whether you're interested in running a local store, managing a distribution center, or climbing the corporate ladder, O’Reilly has a career path in which you can truly thrive. Find out what it means to Live Green at our Fortune 500 Company and come work at the O! Mission: O'Reilly Automotive intends to be the dominant supplier of auto parts in our market areas by offering our retail customers, professional installers, and jobbers the best combination of price and quality provided with the highest possible service level.
