At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you’ll have the opportunity to create exceptional, meaningful work and problem solve with innovative team members by your side. Together, you’ll help our customers get the high-quality gear they need to make the most of their adventures. We are BUILT FOR THE WILD™.
The eCommerce Specialist is responsible for maintenance and optimizing the YETI ANZ eCommerce site for the Australia and New Zealand regions. The role requires an understanding of Shopify, SEO best practices, conversion optimization best practices, and the ability to use data and analytics to drive traffic, improve user experience, and increase revenue. The ecommerce Specialist will work closely with the marketing, customer care, operations, and product teams to ensure the website is up-to-date and aligned with the overall ecommerce strategy.
Responsibilities:
Drive Online Growth
Execute eCommerce strategies to hit key KPIs: revenue, traffic, conversion rates, and AOV.
Develop and implement pricing and promotional strategies to maximize sales and profitability.
Stay ahead of industry trends, platform updates, and best practices to keep YETI at the forefront of digital commerce.
Website Optimization & UX
Conduct regular site audits to ensure functionality, speed, and SEO optimization.
Test and refine product pages, checkout flows, and navigation to improve conversion and user experience.
Collaborate with marketing to launch campaigns that align with YETI’s brand and business goals.
Site Maintenance & Operations
Keep the site fresh with accurate product listings, imagery, pricing, and campaign updates.
Manage daily site operations, including campaign execution, to ensure a smooth digital experience.
Monitor site performance and resolve issues quickly to maintain reliability and security.
Analytics & Insights
Analyze site and campaign performance using tools like Google Analytics.
Provide actionable insights and post-campaign analysis to inform future strategies.
Support forecasting and inventory planning to optimize stock levels for online channels.
Collaboration & Communication
Partner with Marketing, Operations and Customer Service to deliver operational excellence.
Communicate updates, performance metrics, and recommendations to stakeholders.
Share emerging trends and insights with the team to drive continuous improvement.
Qualifications and Attributes:
Degree qualification in Marketing, Business, or Information Technology preferred
At least 3+ years in an eCommerce role, ideally with Shopify experience
Strong understanding of SEO, conversion optimization, and eCommerce best practices
Proficiency in analytics tools (Google Analytics, Salesforce Commerce Cloud)
Understanding of web design, UX, and conversion rate optimization (CRO) principles
Detail-oriented with exceptional proofreading and editing skills
Ability to manage multiple projects and stakeholders in a fast-paced environment
Marketing or Business degree/diploma preferred but not essential
Benefits & Perks:
Click here to learn about the benefits and perks we offer at YETI.
YETI is proud to be an Equal Opportunity Employer.
Our commitment to creating a diverse, equitable, and inclusive culture is at the center of everything we do for our employees. We embrace all applicants looking to bring their authentic selves to YETI and contribute to our mission of keeping the wild WILD. Find out more about our commitment to DE&I at yeti.com/esg.html.
All applicants for employment will be considered without regard to an individual’s race, color, sex, gender identity, gender expression, religion, age, national origin or ancestry, citizenship, physical or mental disability, medical condition, family care status, marital status, sexual orientation, genetic information, military or veteran status, or any other basis protected by federal, state or local laws.
YETI Applicant Privacy Notice
YETI welcomes and encourages applications from people with disabilities. Accommodations are available upon request for candidates taking part in all aspects of the selection process. If you require accommodation in order to apply for a job, please contact us at [email protected].
Top Skills
What We Do
At YETI, we believe that time spent outdoors matters more than ever and our gear can make that time extraordinary. When you work here, you have the opportunity to create something exceptional, build something sustainable and make a real impact. We are BUILT FOR THE WILD™.
