Our Home & Outdoor division is united by thoughtful design and lasting quality. From kitchens to campsites, we provide consumers with premium, innovative products for life -- in and out of the home. This business unit includes our OXO, Osprey, and Hydro Flask brands, and this role may support one or more of these brands.
Look around your home, and you'll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
Position: eCommerce Manager, Hydro Flask
Department: Marketing – Home & Outdoor
Work Location: Bend, OR, Hybrid (work 3 days onsite)
Hybrid Schedule: At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in-office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. Any updates to this model will be communicated in advance. Please note that hybrid eligibility and schedules may vary based on business needs and manager expectations.
What you will be doing:
The Ecommerce Manager is a key leader who is accountable for managing the DTC Ecommerce revenue and the overall conversion funnel of our Hydro Flask dotcom website. This role will partner with various teams including Brand Marketing, Product Development, Brand Creative, I.T., Sales, Finance, Customer Service and more to ensure our owned brand DTC website continue to meet/exceed key business goals.
Drive the development and execution of a robust DTC Ecommerce strategy, factoring in industry trends, best practices, competitive strength/weaknesses, governing policies, and regulations to drive continued growth and expansion of Health & Home’s US direct-to-consumer business.
Develop and manage DTC Ecommerce website product strategy.
Develop and manage programs that drive site conversion and repeat visit.
Develop and manage site promotion and merchandising strategies.
Partner with category and digital experience teams to influence hydroflask.com website product portfolio strategy and create unique product offerings and DTC exclusives.
Partner with digital marketing for consumer acquisition, retention and loyalty strategies.
Achieve targeted DTC Ecommerce sales plans, align on key KPIs to deliver the functional goals for the business and manage those KPIs in support of the ongoing plan. Set goals for the business in alignment with company’s strategy and prepare a plan/budget to meet or exceed goals.
Monthly revenue, profitability & KPI forecasting/reporting.
Budget management and accountability.
Accountability to marketing/promotional calendar.
Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and CS to develop and drive marketing plans.
Partner with Performance Marketing to provide regular DTC Ecommerce forecasting updates to Finance and Operations, working with Sales and Ops to manage inventory needs.
Manage and monitor the DTC online store performance and consumer experience. Contribute to the overall technology and site roadmap for owner brand websites, keeping up with trends such as mobile, subscriptions, evolving digital UX/UI design. Assist in the identification, selection, and implementation of new functionality or 3rd party tool integration for the websites that will positively impact revenue and drive conversions. Own the end-to-end performance of Health and Home owned brand websites, working with Analytics to report on site KPIs and identifying opportunities for improvement and optimization.
Partner with Performance Marketing, Category Marketing, Brand Strategy, Digital Experience, Data Analyst, Finance, Sales and Ops to develop and drive merchandising plans and execute on marketing plans.
Provide input into the overall prioritization process for evaluating new site features and enhancements, structuring appropriate experimentation roadmap.
Partner with Product Development on the evolution and continued growth of emerging categories and products.
Partner with other members of the Digital Experience team and IT to ensure site roadmap and performance KPIs are met and exceeded.
Partner with Growth Marketing, DTC Analyst and IT to ensure correct tracking is in place on sites for accurate revenue, conversion and goal reporting.
Management and monitoring of promo codes across brand sites.
Working in close partnership with other roles and team members across the Consumer Experience team via Helen of Troy’s values and culture approaches to effectively achieve your goals and priorities. Provide expertise to influence overarching marketing strategies that will align with shared DTC goals.
Ensure DTC Ecommerce priorities, goals and values are supported within your team.
Provides indirect leadership to Digital Experience team members regarding best-in-class Ecommerce consumer experience.
Exhibit and foster best practices regarding effective time use/meeting, communication, and cross-functional teamwork.
Celebrate and recognize team members on a regular basis.
Hire, train, and mentor a full time Ecommerce coordinator and assist them in driving the business and maintaining a best-in-class DTC website.
Skills needed to be successful in this role:
Passion for driving eCommerce revenue with prior relevant roles
Aptitude for analytical and data-driven thinking
Strong organizational skills with the ability to prioritize and manage multiple projects at once
Self-motivated with a track record showing a “can-do” attitude and a passion for your work
Flexible and responsive to change
Presentation, oral and written communication skills
Ability to maintain strict confidentiality with privileged information, work well with others and handle a fast-paced environment
Minimum Qualifications:
Bachelor’s degree
3+ years of experience with progressive responsibilities for DTC Ecommerce
Experience indirectly managing, mentoring, and influencing team members with track record of building and maintaining effective working relationships across functional divisions within an organization to enable success
Authorized to work in the United States on a full-time basis
Preferred Qualifications:
Knowledge of digital marketing and the current marketing technology landscape
Benefits: Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Wondering if you should apply? Helen of Troy welcomes people as diverse as our brands! Have the confidence to come as who you are because your point of view, skills, and experience will make us stronger. If you're eager to share new ideas and try new things, we want to hear from you.
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For more information about Helen of Troy, visit www.helenoftroy.com. You can also find us on LinkedIn, and Glassdoor.
Helen of Troy is an Equal Opportunity/Affirmative Action Employer. We are committed to developing a diverse workforce and cultivating an inclusive environment. We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. If you would like to request an accommodation, please contact Human Resources at (915) 225-8000.
Founded in 1968, Helen of Troy is a prominent player in the global consumer products industry, offering diverse career opportunities across North America, South America, Europe, and Asia. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
The above statements are intended to describe the general nature and level of work performed by people assigned to this classification. They are not intended to be construed as an exhaustive list of all responsibilities and duties required of personnel so classified. Management retains the right to add or to change duties of the position at any time.
Skills Required
- Bachelor's degree
- 3+ years of experience with progressive responsibilities for DTC Ecommerce
- Experience indirectly managing and influencing team members
- Track record of building effective relationships across divisions
- Authorized to work in the United States on a full-time basis
What We Do
Look around your home, and you'll find us everywhere: In your kitchen, living room, bedroom, and bathroom. We are already making your everyday lives better. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Whether you are just starting your career or in need of a challenge, we recognize, develop, and empower talent!
