The Role
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
Job Description:
Join Nielsen's Performance Marketing team and be at the forefront of fueling global revenue growth!
We are focused on solidifying our market leadership and building meaningful connections with our target audience at critical moments throughout their buyer journey.
Our work directly contributes to the growth of Nielsen’s customer base, lifetime value, and overall business success. We achieve this by developing and implementing a segment-based approach with value-rich messaging across all marketing activities, from initial positioning to strategic execution and ongoing measurement.
We succeed through data-informed strategies, innovative thinking, strong creative execution, and a commitment to continuous improvement. We are a strategic partner to our Sales, Product, and Customer Success teams.
About the Job
The Commercial Marketing team drives commercial success by partnering with Sales to develop plans for increasing customer affinity, product adoption, and growth, including powering demand and lead generation. This team brings customer messaging to life through impactful marketing strategies and data driven integrated campaigns focused on performance metrics to improve the purchase funnel. Additionally, the team leads the Nielsen Marketplace eCommerce strategy, activation, product development and promotion.
We are seeking a data-driven, creative, and innovative eCommerce Product Manager. In this role, you will be responsible for the development and execution of the product catalog strategy on the Nielsen Marketplace. You will cultivate and maintain a strong understanding of Nielsen's product offerings and target audience, leveraging this knowledge to create new products and deploy them within the eCommerce environment. You will also monitor performance and implement optimizations to cultivate a product catalog that delivers strong customer value.
Responsibilities
- Product Catalog Development & Management: Develop and execute the eCommerce product catalog strategy, leveraging market understanding, and customer and product knowledge to create new products such as reports, insights, subscription models, and solutions within the eCommerce environment.
- Target Audience Expertise: Develop and maintain a strong understanding of the Nielsen Marketplace target audience, their needs, and purchasing behaviors. Recommend data-driven user experience enhancements.
- Product Knowledge: Cultivate and maintain a deep understanding of Nielsen's diverse product offerings, features, and value propositions. Leverage this knowledge to match solutions with the target audience.
- eCommerce Deployment: Partner with the Neilsen.com team for the effective deployment and presentation of products within the Nielsen Marketplace eCommerce platform.
- Performance Monitoring: Continuously monitor the performance of the product catalog using relevant data and analytics.
- Optimization & Iteration: Identify areas for improvement and implement data-driven optimizations to enhance the product catalog's performance, customer value, and conversion rates.
Qualifications
- Bachelor's degree in marketing, business, or a related field 5 years of experience in eCommerce, digital marketing, or product management
- Experience in the media, advertising, and market research industry is a plus Strong understanding of eCommerce principles, best practices, and technologies
- Excellent analytical skills with a data-driven approach to decision-making
- Creativity and innovation in developing new product offerings and presentations
- Ability to understand and translate technical product information into compelling online listings
- Experience with web analytics tools (e.g., Google Analytics) and the ability to interpret data to drive improvements
- Strong collaboration and communication skills, with the ability to partner effectively across teams
- Excellent communication, presentation, and interpersonal skills
- Strong analytical and problem-solving skills Capable of managing in chaos, prioritizing, and effectively setting expectations
- Experience with Nielsen products a plus
Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be $50,000 - $185,000 which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.
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The Company
What We Do
Nielsen shapes the world’s media and content as a global leader in audience insights, data and analytics. Through our understanding of people and their behaviors across all channels and platforms, we empower our clients with independent and actionable intelligence so they can connect and engage with their audiences—now and into the future.
An S&P 500 company, Nielsen (NYSE: NLSN) operates around the world in more than 55 countries.
