Alliance Automotive Group (AAG) is a leading distributor of passenger and commercial vehicle parts to the independent automotive aftermarket in Europe. It operates in France, the U.K., Ireland, Germany, the Netherlands, Belgium, Spain, Portugal, Poland, Hungary and Romania. The company is a wholly-owned subsidiary of Genuine Parts Company (GPC), the largest global automotive replacement parts distributor with activities in North America, Europe, and Australasia. AAG’s network serves thousands of customers across Europe supported by a logistics infrastructure of 75 Distribution Centres, approximately 2,550 Stores and thousands of vehicle repairers, body shops and auto-centres. AAG has a revenue of 3.4 billion euros with over 17,000 employees. Learn more at www.allianceautomotivegroup.eu
Department: Pricing & Commercial Optimisation
Reporting To: Head of Pricing & Commercial Optimisation
Location: Hybrid / Milton Keynes
Role Purpose
The E-commerce Pricing Manager is responsible for developing and delivering the company’s digital pricing strategy, ensuring our ecommerce pricing remains commercially competitive whilst maximising sales, margin and customer value.
Working closely with the Head of Pricing & Commercial Optimisation, Category Management, Commercial Pricing, Marketing, Digital and IT teams, the role will use market intelligence, customer insight and competitor analysis to optimise online pricing performance across all digital channels.
Key Responsibilities
Develop the ecommerce pricing strategy in line with wider commercial objectives:
- Support profitable growth across all digital sales channels.
- Monitor, review and optimise pricing architecture for online customers.
- Recommend pricing strategies for new ecommerce initiatives and digital propositions.
- Support the development of competitor pricing dashboards and reporting.
Constantly monitor and improve pricing using appropriate analysis:
- Analyse customer purchasing behaviour across digital channels.
- Monitor pricing effectiveness and promotional performance.
- Monitor and analyse competitor pricing trends and promotional activity.
- Produce insight that supports commercial decision-making.
Support colleagues and other team members:
- Work alongside IT and Digital teams to improve pricing functionality and website experience.
- Support the pricing analyst with customer segmentation.
- Work with the commercial analyst to align e-commerce and “bricks and mortar” pricing strategies.
Essential for a Successful Candidate
- Advanced analytical skills with experience interpreting large datasets.
- Experience with Excel.
- Strong commercial awareness and grasp of business profitability and fixed vs variable costs (in any sector).
- Strong communication and presentation skills
- Ability to influence stakeholders through data and commercial insight.
- Must be available to travel or commute to office at least once per week.
Desirable Experience
- Automotive aftermarket or distribution experience.
- Experience of ecommerce pricing strategies.
- Data scraping.
- Competitor price monitoring.
- SQL, Power BI or similar reporting tools.
- Pricing automation.
- ERP or pricing system experience.
Success Measures
Success in this role will be measured through:
- Ecommerce sales growth.
- Gross margin performance.
- Online conversion improvement.
- Average basket value increase.
- Promotional effectiveness.
- Pricing accuracy.
- Speed of pricing implementation.
- Development of digital pricing capability.
- Improved understanding of competitor activity and market position.
Why Join the Team?
This newly created position is an exciting opportunity to play a key role in shaping the Napa Auto Parts customer experience in a recently introduced but rapidly growing area.
As our e-commerce proposition continues to grow, this role will become increasingly influential in supporting our commercial strategy, developing new pricing capabilities and helping the business compete in an evolving digital marketplace.
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Alliance Automotive Group is an equal opportunities employer.
Skills Required
- Advanced analytical skills and experience interpreting large datasets
- Experience with Excel
- Strong commercial awareness and understanding of profitability and fixed versus variable costs
- Strong communication and presentation skills
- Ability to influence stakeholders through data and commercial insight
- Availability to travel or commute to the office at least once per week
- Automotive aftermarket or distribution experience
- Experience with ecommerce pricing strategies
- Data scraping experience
- Competitor price monitoring experience
- SQL, Power BI, or similar reporting tools
- Pricing automation experience
- ERP or pricing system experience
Genuine Parts Company Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Genuine Parts Company and has not been reviewed or approved by Genuine Parts Company.
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Retirement Support — Retirement programs include a 401(k) with company match and an Employee Stock Purchase Plan, with profit sharing and pension plans also mentioned. These elements indicate strong long-term financial support alongside ownership opportunities.
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Healthcare Strength — Benefits encompass medical, dental, and vision coverage with HSA and FSA options plus income-protection coverages like life, AD&D, and disability. This breadth suggests a robust core health and protection offering.
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Parental & Family Support — Paid maternity and paternity leave are provided in addition to short‑term disability, and an Employee Assistance Program supports families with counseling and life tools. These programs reinforce family support alongside standard PTO.
Genuine Parts Company Insights
What We Do
Genuine Parts Company (GPC), founded in 1928, is a global service organization engaged in the distribution of automotive and industrial replacement parts. We serve hundreds of thousands of customers from a network of more than 10,000 locations in 14 countries and have approximately 50,000 employees.
