DNAM Brands owns and licenses a portfolio of globally recognized fashion brands, including Von Dutch, Ed Hardy, Valentino Orlandi, and Badgley Mischka.
We are seeking an experienced E-Commerce Planner to drive the financial performance of our direct-to-consumer business through strategic inventory planning, forecasting, and assortment management ownership. This role is responsible for ensuring inventory, sales, and receipt plans are aligned with financial goals, customer demand, and overall business objectives.
Responsibilities
Own and manage the E-Commerce forecasting and inventory planning process
Develop seasonal buy plans, assortment strategies, and receipt plans across product categories
Monitor daily and weekly sales performance, identifying risks and opportunities to maximize revenue and profitability
Partner with Finance, Marketing, and E-Commerce teams to align product and financial strategies
Analyze inventory productivity, sell-through, margin performance, and weeks-on-hand to optimize inventory investments
Develop pricing, promotional, and markdown recommendations to support business objectives
Support e-commerce promotional planning and ensure alignment between inventory, site merchandising, and marketing initiatives
Prepare weekly, monthly, and seasonal business recaps, forecasts, and reporting
Identify chase opportunities and partner with Buying and Production teams to ensure inventory availability and timely deliveries
Communicate business trends, risks, and opportunities to leadership and cross-functional partners
Qualifications
Bachelor's degree in Business, Merchandising, Finance, Economics, or a related field preferred
2 years of merchandise planning, inventory planning, allocation, or e-commerce planning experience within retail, apparel, or fashion.
Experience supporting forecasting, inventory management, and assortment planning.
Strong understanding of inventory productivity, sell-through, gross margin, and inventory turn metrics
Advanced Microsoft Excel skills, including Pivot Tables, XLOOKUP/VLOOKUP, and reporting functions
Experience with planning, ERP, or reporting tools such as Prediko, AIMS, Tik Tok Shop, Shopify, or Google Analytics preferred
Strong analytical and problem-solving skills with the ability to translate data into actionable business recommendations
Excellent communication and collaboration skills with the ability to work cross-functionally
- Highly organized with strong attention to detail and the ability to manage multiple priorities in a fast-paced environment
Skills Required
- Bachelor's degree in Business, Merchandising, Finance, Economics, or related field
- 2 years of merchandise planning, inventory planning, allocation, or e-commerce planning experience within retail, apparel, or fashion
- Experience supporting forecasting, inventory management, and assortment planning
- Strong understanding of inventory productivity, sell-through, gross margin, and inventory turn metrics
- Advanced Microsoft Excel skills including Pivot Tables, XLOOKUP/VLOOKUP, and reporting functions
- Experience with planning, ERP, or reporting tools such as Prediko, AIMS, TikTok Shop, Shopify, or Google Analytics
- Strong analytical and problem-solving skills with ability to translate data into actionable recommendations
- Excellent communication and collaboration skills to work cross-functionally
- Highly organized with strong attention to detail and ability to manage multiple priorities in a fast-paced environment
What We Do
Silhouette America is a leading manufacturer of arts and crafts products, focusing primarily on personal desktop cutting systems. The company empowers creativity for crafters and makers through the production of electronic cutting machines, such as the Cameo and Portrait series, and accompanying intuitive design software, providing precision and control for a wide variety of creative projects.
