The Role
Lead Walmart-focused eCommerce growth through retail media strategy, digital shelf optimization, content and assortment planning, campaign performance analysis, forecasting, and budget management. Partner with Sales, Brand, agencies, vendors, and retail customers to improve conversion, ROAS, incrementality, and profitable sales growth. Manage multi-million-dollar media investments, develop scalable capabilities, and use Walmart Connect and Scintilla to connect media performance with business outcomes.
Summary Generated by Built In
Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world.
For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are
the largest independent provider of over-the-counter products in North America, and we are constantly
improving and creating products that match the ever-changing lifestyles and needs of people and families
everywhere.
JOB SUMMARY:
The Sales Manager is responsible for accelerating eCommerce growth through best-in-class digital media and
digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational
leader in driving profitable growth primarily on Walmart, but with experience and knowledge of the
omnichannel ecosystem (especially Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with Walmart in-line with brand strategies, monitoring and optimizing campaign
performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading
agency team. This position requires a unique combination of strategic leadership, sales experience and hands-on execution; candidates with previous CPG brand management and/or sales experience are a plus.
MAJOR FUNCTIONAL RESPONSIBILITES:
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures,
or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability
to effectively present information and respond to questions from groups of managers, clients, customers, and
the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages,
area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram
form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is
required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or
feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or
move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust
focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to
sponsor or take over sponsorship of an employment Visa at this time.
#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown
office Tues/Wed/Thurs (remote on Mon/Fri).
Work Hours: 40 hours per week
Compensation Range: $120,000.00 - $140,000.00 annually
For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are
the largest independent provider of over-the-counter products in North America, and we are constantly
improving and creating products that match the ever-changing lifestyles and needs of people and families
everywhere.
JOB SUMMARY:
The Sales Manager is responsible for accelerating eCommerce growth through best-in-class digital media and
digital shelf strategies and execution. In this position, you will play a critical role as the strategic and operational
leader in driving profitable growth primarily on Walmart, but with experience and knowledge of the
omnichannel ecosystem (especially Target.com, Costco.com, Kroger.com). You will be responsible for leading the retail media strategy with Walmart in-line with brand strategies, monitoring and optimizing campaign
performance, driving the digital shelf and content strategy, managing the retail media budgets, and leading
agency team. This position requires a unique combination of strategic leadership, sales experience and hands-on execution; candidates with previous CPG brand management and/or sales experience are a plus.
MAJOR FUNCTIONAL RESPONSIBILITES:
- Lead the development and execution of the retail media strategy, including Sponsored Ads, DSP, and emerging ad formats to drive incremental sales and share growth
- Own the digital shelf for best-in-class execution and with a continuous improvement mindset of PDPs and digital placements to maximize conversion, including SEO/GEO/AEO, A+ content
- Partner closely with internal Sales, Brand, and Agency teams and external Customer teams to translate business objectives into data-driven media, content, and assortment plans
- Optimize media investment through rigorous performance analysis, including ROAS, incrementality, halo impact, and new-to-brand metrics
- Connect marketing & merchandising plans to promotional and tentpole event strategies
- Establish forecasting frameworks that connect media investment to sales outcomes, improving predictability and investment efficiency
- Identify and scale test-and-learn & learning agenda opportunities across media channels, creative, audience targeting, and retail readines
- Build and institutionalize best practices, playbooks, and capabilities across media and digital shelf management
- Manage the media budgets, purchase orders and media pricing in comparison to the market, and negotiation of media services, where applicable
- Manage agency partners and vendors, ensuring high-quality execution, innovation, and accountability against KPIs
- Utilize Walmart’s systems, especially Scintilla to analyze impact of media, sales trends, conversion, and ensure media is delivering to our KPI’s.
- Bachelor's Degree required; MBA preferred.
- 4+ years of experience in eCommerce digital media, and/or performance marketing, with a strong preference for brand management experience
- Experience working with Walmart Connect and knowledge of how to use Scintilla is highly preferred
- Strong strategic thinking combined with hands-on execution in a fast-paced environment; strongability to prioritize
- Ability to tie retailer analytics to retailer media analytics especially Walmart Scintilla and how theycan be used to link sales and media performance)
- Experience building capabilities, processes, and ways of working that scale across an organization
- Excellent communication skills, with the ability to translate complex data into clear business insights and influential recommendations
- Demonstrated success managing cross-functional teams and influencing without direct authority across Sales, Brand, and external partners
- Demonstrated success managing omnichannel retailer relationships
- Experience managing and optimizing multi-million-dollar media budgets with a focus on efficiency and growth
- Strong understanding of digital shelf fundamentals, including PDP optimization, SEO, content strategy, and conversion drivers
- Deep expertise in advertising ecosystem (Sponsored Products, Sponsored Brands, DSP) and retail search optimization
- Proven ability to connect media investment to business outcomes, including experience with attribution models, incrementality testing, and ROI analysis
- Advanced analytical skills with experience leveraging tools such as retail analytics platforms, and media reporting dashboards
LANGUAGE SKILLS:
Ability to read, analyze, and interpret general business periodicals, professional journals, technical procedures,
or governmental regulations. Ability to write reports, business correspondence, and procedure manuals. Ability
to effectively present information and respond to questions from groups of managers, clients, customers, and
the general public.
MATHEMATICAL SKILLS:
Ability to calculate figures and amounts such as discounts, interest, commissions, proportions, percentages,
area, circumference, and volume. Ability to apply concepts of basic algebra and geometry.
REASONING ABILITY:
Ability to apply common sense understanding to carry out instructions furnished in written, oral, or diagram
form. Ability to deal with problems involving several concrete variables in standardized situations.
PHYSICAL DEMANDS:
The physical demands described here are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable accommodations may be made to enable
individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to sit. The employee frequently is
required to talk or hear. The employee is occasionally required to stand; walk; use hands to finger, handle, or
feel; reach with hands and arms; and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or
move up to 10 pounds. Specific vision abilities required by this job include close vision, and ability to adjust
focus.
WORK ENVIRONMENT:
The work environment characteristics described here are representative of those an employee encounters while
performing the essential functions of this job. Reasonable accommodations may be made to enable individuals
with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
No Sponsorship: Applicants must be authorized to work for ANY employer in the U.S. We are unable to
sponsor or take over sponsorship of an employment Visa at this time.
#HybridWork: We follow a Hybrid work schedule. All applicants must be able to work in our Tarrytown
office Tues/Wed/Thurs (remote on Mon/Fri).
Work Hours: 40 hours per week
Compensation Range: $120,000.00 - $140,000.00 annually
Skills Required
- Bachelor's degree
- 4+ years of experience in eCommerce digital media and/or performance marketing
- Experience with brand management
- Experience working with Walmart Connect
- Knowledge of Walmart Scintilla
- Strategic thinking combined with hands-on execution in a fast-paced environment
- Ability to prioritize effectively
- Ability to connect retailer analytics with retailer media analytics
- Experience building scalable capabilities, processes, and ways of working
- Excellent communication and presentation skills
- Ability to translate complex data into business insights and recommendations
- Experience managing cross-functional teams and influencing without direct authority
- Experience managing omnichannel retailer relationships
- Experience managing and optimizing multi-million-dollar media budgets
- Strong understanding of digital shelf fundamentals, PDP optimization, SEO, content strategy, and conversion drivers
- Expertise in Sponsored Products, Sponsored Brands, DSP, and retail search optimization
- Experience with attribution models, incrementality testing, and ROI analysis
- Advanced analytical skills using retail analytics platforms and media reporting dashboards
- MBA
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The Company
What We Do
Prestige Consumer Healthcare Inc., formerly known as Prestige Brands, Inc., is the largest independent provider of over-the-counter healthcare products in North America. The company specializes in the development, manufacturing, marketing, and distribution of a diverse portfolio of trusted over-the-counter healthcare and household cleaning products, operating globally to provide a wide range of wellness solutions to consumers through various retail channels.
