eCommerce Marketing/Sales Manager (Walmart)

Posted One Month Ago
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Tarrytown, NY, USA
In-Office
120K-140K Annually
Mid level
Retail • Pharmaceutical • Manufacturing
The Role
Lead Walmart-focused eCommerce growth through retail media strategy, digital shelf optimization, content and assortment planning, campaign performance analysis, forecasting, and budget management. Partner with Sales, Brand, agencies, vendors, and retail customers to improve conversion, ROAS, incrementality, and profitable sales growth. Manage multi-million-dollar media investments, develop scalable capabilities, and use Walmart Connect and Scintilla to connect media performance with business outcomes.
Summary Generated by Built In

Location: Tarrytown, NY

Schedule: Hybrid: Tuesday-Thursday in office; Monday & Friday remote

Compensation: $120,000-$140,000 annually

Prestige Consumer Healthcare is a company that focuses on product innovation and quality in the over-the-counter healthcare and women’s health categories to better improve the lives of our customers and their world. For generations, our trusted brands have helped consumers care for themselves and their loved ones. We are the largest independent provider of over-the-counter products in North America, and we are constantly improving and creating products that match the ever-changing lifestyles and needs of people and families everywhere.

Why This Role Matters

The eCommerce Marketing/Sales Manager (Walmart) will help accelerate growth across Walmart's eCommerce business by bringing together retail media, digital shelf, analytics, merchandising, and sales strategy. This role will partner closely with internal teams and external partners to improve brand visibility, conversion, media effectiveness, and overall eCommerce performance.

In This Role, You'll Get To

  • Develop and execute Walmart eCommerce and retail media strategies designed to drive incremental sales and profitable growth.
  • Lead retail media planning across platforms and formats including Sponsored Ads, DSP, retail search, and emerging media opportunities.
  • Partner with Sales, Brand Marketing, eCommerce, agencies, and Walmart teams to build integrated plans and improve business performance.
  • Support digital shelf strategy across product detail pages, content, SEO, GEO/AEO, enhanced content, assortment, merchandising, and conversion.
  • Use Walmart Scintilla and other retailer analytics tools to identify trends, opportunities, competitive activity, and areas for optimization.
  • Evaluate media performance using measures such as ROAS, incrementality, halo impact, new-to-brand, conversion, sales lift, and other relevant KPIs.
  • Connect media investment to sales performance through forecasting, measurement, and performance analysis.
  • Manage retail media budgets, spend pacing, and investment allocation.
  • Partner with agencies and external vendors to execute campaigns, monitor results, and optimize performance.
  • Identify opportunities to improve audiences, media mix, creative, content, promotions, and shopper engagement.
  • Support key promotional programs, merchandising initiatives, and retail events.
  • Build and improve tools, processes, reporting, and best practices that strengthen eCommerce execution.
  • Support broader omnichannel eCommerce initiatives.

Who You Are

You are a collaborative and analytically minded eCommerce professional who understands how retail media, digital shelf, shopper behavior, and sales performance work together. You are comfortable working across multiple teams and external partners, managing competing priorities, and using data to turn business challenges into clear recommendations and action plans.

Required Qualifications

  • Bachelor's degree in Marketing, Business, Analytics, or a related field.
  • 4+ years of experience in eCommerce, digital media, performance marketing, retail media, sales, or a related discipline.
  • Experience using Walmart Scintilla or similar retailer analytics platforms.
  • Experience developing and executing eCommerce or retail media strategies.
  • Strong understanding of retail media platforms and digital advertising formats.
  • Experience analyzing sales, media, shopper, or retailer performance data.
  • Ability to translate data and insights into actionable business recommendations.
  • Experience measuring and optimizing campaigns against performance objectives.
  • Strong analytical, organizational, communication, and presentation skills.
  • Ability to manage multiple priorities and work effectively across cross-functional teams.
  • Proficiency with Microsoft Excel and PowerPoint.
  • Ability to travel approximately 10%.
  • Must be authorized to work in the U.S. without employer sponsorship.
  • Ability to meet the physical demands of the role, including regular sitting; frequent talking/hearing; occasional standing, walking, reaching, stooping, kneeling, crouching, or crawling; and occasional lifting/moving of up to 35 pounds. Reasonable accommodations may be made for individuals with disabilities.

Preferred Qualification

  • MBA preferred.
  • Experience with Walmart.com and Walmart Connect strongly preferred.
  • Experience with digital shelf optimization, retailer content, search, enhanced content, and conversion.
  • Experience within consumer products, retail, or a related industry.
  • Familiarity with additional retailer eCommerce platforms including Target.com, Costco.com, and Kroger.com.

Work environment: Primarily a professional office setting with a generally moderate noise level. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the role.

Skills Required

  • Bachelor's degree
  • 4+ years of experience in eCommerce digital media and/or performance marketing
  • Experience with brand management
  • Experience working with Walmart Connect
  • Knowledge of Walmart Scintilla
  • Strategic thinking combined with hands-on execution in a fast-paced environment
  • Ability to prioritize effectively
  • Ability to connect retailer analytics with retailer media analytics
  • Experience building scalable capabilities, processes, and ways of working
  • Excellent communication and presentation skills
  • Ability to translate complex data into business insights and recommendations
  • Experience managing cross-functional teams and influencing without direct authority
  • Experience managing omnichannel retailer relationships
  • Experience managing and optimizing multi-million-dollar media budgets
  • Strong understanding of digital shelf fundamentals, PDP optimization, SEO, content strategy, and conversion drivers
  • Expertise in Sponsored Products, Sponsored Brands, DSP, and retail search optimization
  • Experience with attribution models, incrementality testing, and ROI analysis
  • Advanced analytical skills using retail analytics platforms and media reporting dashboards
  • MBA
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The Company
HQ: Tarrytown, NY
468 Employees
Year Founded: 1996

What We Do

Prestige Consumer Healthcare Inc., formerly known as Prestige Brands, Inc., is the largest independent provider of over-the-counter healthcare products in North America. The company specializes in the development, manufacturing, marketing, and distribution of a diverse portfolio of trusted over-the-counter healthcare and household cleaning products, operating globally to provide a wide range of wellness solutions to consumers through various retail channels.

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