At Daniel Defense, Only the Best Build the Best…
Daniel Defense engineers and manufactures the world’s finest weapon systems and accessories. Our mission of Honor God. Defend Freedom is accomplished by serving customers and providing top quality solutions to our military, law enforcement and civilians that are seeking premium firearms for home defense, hunting, and sport shooting.
The Role
Daniel Defense is looking for an Ecommerce Merchandising Strategist to help own how products are selected, positioned and sold through DanielDefense.com.
You will manage our online assortment, coordinate product launches, onboard and manage the lifecycle of third-party products, and build the relationships needed to keep it all moving.
This is a relationship-driven role. You will work across production planning, sales, compliance, marketing, customer service, vendors, distributors and our dealer network. You will use product and sales data to help answer practical questions: What should we sell? What should we feature? What’s working? What’s not? And where are we missing opportunities?
Key Responsibilities / What You’ll Own
- Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
- Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
- Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment
- Other responsibilities as deemed appropriate or necessary by management.
Merchandising & Products
• Manage the online assortment, including what we add, feature and retire
• Merchandise categories and products across DanielDefense.com
• Identify cross-sell, upsell, bundle and accessory opportunities
• Coordinate ecommerce readiness for new Daniel Defense product launches
• Maintain accurate product data, specifications, compatibility and categorization
• Use sales, inventory and customer data to identify opportunities and improve performance
Third-Party Products & Vendors
• Source and evaluate third-party products that fit the Daniel Defense customer
• Own product and vendor onboarding
• Manage third-party products from introduction through performance and retirement
• Build and maintain strong vendor relationships
• Negotiate pricing, terms, lead times and marketing support
• Identify opportunities to expand successful products and address underperforming ones
Relationships & Coordination
• Build strong working relationships across Daniel Defense
• Coordinate with vendors, distributors and our dealer network
• Keep teams aligned around launches, promotions, product issues and opportunities
• Help manage dealer-channel and direct-to-consumer considerations
• Serve as an escalation point for product and vendor issues
• Help develop bundles, partnerships and co-marketing opportunities
Company-Wide Responsibilities
• Responsible for demonstrating commitment to and leadership of environmental health and safety principles, policies and procedures.
• Participates in the company’s efforts to continuously improve in Safety, 6S, Quality, Delivery and Productivity.
• Expected to be a contributor to the company standards on high integrity, safety, fair and equitable treatment and a positive work environment.
• Other responsibilities as deemed appropriate or necessary by management.
Knowledge, Skills, and Abilities / What We’re Looking For
• Strong firearms and accessory product knowledge
• Strong communication and relationship-building skills
• Commercial curiosity and an interest in ecommerce
• Comfort working with sales, inventory and product-performance data
• Strong Excel skills
• Attention to detail and the ability to stay organized across multiple priorities
• Sound judgment, initiative and a willingness to take ownership
• Ability to work on-site at our Black Creek, Georgia headquarters
• Legal eligibility to possess and handle firearms and ammunition
• Demonstrated ability to recognize and work within our Company Values.
Experience That Stands Out
Experience in firearms, shooting sports, ecommerce, retail, merchandising, buying or vendor management is helpful, but not required.
Familiarity with firearms distributors, the FFL dealer channel, Magento Open Source, PIM/ERP systems or ecommerce merchandising tools is also a plus.
We care more about product knowledge, relationship-building ability, commercial curiosity and willingness to learn than a specific number of years of experience.
Work Environment
This position is based on-site at our Black Creek, Georgia facility, with regular interaction across office, production and warehouse teams.
Candidates must be legally authorized to work in the United States without sponsorship.
Physical Requirements
• Must be able to lift and carry awkward items weighing up to 50 pounds.
• Requires intermittent standing, walking, sitting and bending throughout the workday.
• Must be able to work in a manufacturing environment, to include working in and around machinery, exposure to noise and chemicals, lights/lasers, etc.
• Must be able to wear appropriate Personal Protection Equipment as required by your position and/or Company policyDaniel Defense is an Equal Opportunity Employer, including disability and protected veteran status, and promotes a Drug-Free Workplace.
Note: The statements above are intended to describe the general nature and level of work being performed by those assigned to the job. This list is not intended to be an exhaustive list of responsibilities, duties, and skills required of personnel in this job. Responsibilities are subject to change at the discretion of the employer and do not establish a contract of employment – Daniel Defense is an at-will employer.
Skills Required
- Strong firearms and accessory product knowledge
- Strong communication and relationship-building skills
- Commercial curiosity and interest in ecommerce
- Comfort working with sales, inventory, and product-performance data
- Strong Excel skills
- Attention to detail and ability to stay organized across multiple priorities
- Sound judgment, initiative, and willingness to take ownership
- Ability to work on-site at the Black Creek, Georgia headquarters
- Legal eligibility to possess and handle firearms and ammunition
- Ability to recognize and work within company values
- Ability to lift and carry items weighing up to 50 pounds
- Ability to work in a manufacturing environment around machinery, noise, chemicals, lights, and lasers
- Ability to wear required personal protective equipment
- Experience in firearms, shooting sports, ecommerce, retail, merchandising, buying, or vendor management
- Familiarity with firearms distributors and the FFL dealer channel
- Familiarity with Magento Open Source, PIM/ERP systems, or ecommerce merchandising tools
What We Do
Daniel Defense is a family-owned and privately held firearms manufacturer located in Black Creek, Georgia. Founded in 2001 by Executive Chairman Marty Daniel, the company started from Marty’s vision to create custom rifle accessories for his personal rifle. An avid sportsman and supporter of the 2nd Amendment, Marty Daniel committed himself to producing a product that would be unmatched in quality and precision. Just 18 years later, Marty Daniel’s concept has evolved into one of the most recognizable brands in the firearms world, manufacturing the world’s finest AR-15 rifles, rail systems, and accessories for civilian, law enforcement, and military customers. Today with a combined 300,000 sq. feet of manufacturing space, Daniel Defense has maintained a commitment to quality and continuous improvement.
