Standard Bank Group is a leading Africa-focused financial services group, and an innovative player on the global stage, that offers a variety of career-enhancing opportunities – plus the chance to work alongside some of the sector’s most talented, motivated professionals. Our clients range from individuals, to businesses of all sizes, high net worth families and large multinational corporates and institutions. We’re passionate about creating growth in Africa. Bringing true, meaningful value to our clients and the communities we serve and creating a real sense of purpose for you.
Job DescriptionTo drive growth in digital sales and achieve revenue targets for an allocated category of products in growth markets in line with Personal and Private Banking (PPB) strategic objectives across all digital channels and platforms, web, and social media. To manage all online sales and service activities in collaboration with key stakeholders (from search engine optimization, online traffic, product and brand presence, relevant content and end-to-end sales processing/processes, channel utilization,
- Responsible for the financial and non-financial objectives of eCommerce aligned to the strategic value drivers. Eliminates hand-offs in the digital sales process to ensure true digital experience for the customer.
- Manages the details by understanding every step in the digital sales process from search to click-through rates, conversion and sales activation and utilisation, and continuously works towards improving and enhancing the success rates as well as the effectiveness and efficiency of the sales process.
- Works towards efficiencies in improving the cost-per-lead or-per-sale for increased revenue; develop a category strategy with regards to initiatives aimed at driving sales and revenue.
- Obtain market trends (local and international) as well as customer needs and utilises this information to further provide input into the digital channel sales plans. Ensure relevant, baselining, tracking and reporting of all initiatives related to digital sales.
- Monitor, measure and analyse eCommerce metrics on sales, funnel and retention metrics and market specific nuances and propose corrective action in order to respond to the customer's needs; provide and deliver a compelling eCommerce plan for PPB.
- Develop business cases that promote digital sales, including trade off proposals for costs vs benefits. Work with the Digital Marketing team to understand customer behaviours as it pertains to demand generation and conversion.
- First Degree in Business Commerce, or related from a recognized institution
- 5-7 years experience in promoting or selling digital banking products and processes. Understanding integration of digital and eCommerce sales growth around products, solutions and go-to market plans.
- Marketing experience and designing of campaigns, development, design and enablement of Digital and eCommerce value propositions that work for Consumer & HNW clients.
- Experience in change management within a digital banking or technology solution environment,.digital product management and all operational aspects of the eCommerce value chain within country.
- Strong understanding of digital, open banking and platform integration into a segment.
Technical Competencies:
- Data Analysis
- Commercial Acumen
- Risk Identification
- Risk Response Strategy
- Attitude of Customer Experience
- Mind of Customer Experience
- Commercial Acumen
Behavioural Competencies:
- Developing Strategies
- Embracing Change
- Empowering Individuals
- Establishing Rapport
- Generating Ideas
- Making Decisions
- Producing Output
- Pursuing Goals
Skills Required
- First Degree in Business Commerce or related field
- 5-7 years experience in promoting or selling digital banking products
- Marketing experience and campaign design
- Experience in change management in digital banking
- Strong understanding of digital and open banking
What We Do
As a brand with a legacy of 161 years in Africa, we have a deep understanding and belief in the boundless opportunities that this continent presents. Our vision extends beyond mere geography; it encompasses a profound recognition of the potential for growth that resonates within our people, customers, entrepreneurs, and all who share our unwavering commitment and passion for investing in Africa. With a presence in 20 countries across sub-Saharan Africa, we have cultivated a diverse community of the most skilled, innovative, and creative minds in the industry. Our purpose is to drive Africa's growth, acting as a catalyst for inclusive and sustainable economic development in the regions we serve. We strive to improve the lives of our fellow Africans by conducting business in an ethical and responsible manner. As a trusted partner, we consistently set higher standards and aspire to become better with each endeavour. We are more than just a banking institution; we are a driving force behind Africa's growth. Join us on this transformative journey. Together, we have the collective power to propel Africa into the future, making tangible progress for all who proudly call Africa home.
