About Us
KITSCH is proud to be recognized as a self-financed, female-owned global accessory brand built on positivity and pure hard work. Established in 2010, with a business plan no longer than a paragraph, Kitsch has grown from door to door sales to selling products in over 27 countries across 20,000 retail locations worldwide.
KITSCH is committed to creating high-quality products that are effortless, elevated, and easy to use. From fashionable shower caps to our viral towel scrunchies, we aim to evolve your everyday essentials.
We believe that everyone should feel confident when purchasing our products, no matter your hair type, style, or budget.
The Role
Kitsch is seeking a dynamic Site Merchandising Manager to join our team. The Site Merchandising Manager will play a crucial role in driving our online merchandising strategy and influencing the way our customers shop. This role is a unique opportunity to merge a love of product, data and the customer experience at a high growth e-commerce company.
Are you passionate about creating exceptional online shopping experiences? Do you possess a keen eye for detail, a deep understanding of consumer behavior, and love to not only strategize, but execute on your ideas? If so, we’d love you to talk to you!
Key Responsibilities:
- Develop and execute seasonal, limited edition and evergreen site merchandising initiatives, build out product categorization, taxonomy, and navigation hierarchy and ensure they are all working together to drive a first in class shopping experience.
- Evaluate customer shopping paths and understand user behavior by cohort, product performance and merchandising data to drive impact by utilizing strategic and innovative thinking.
- Set up, analyze and optimize heat mapping and funnels to gain insights and action on data based on user journeys and friction points.
- Establish KPIs and develop site merchandising dashboards to build out reporting, providing top level insights to the leadership team.
- Optimize product recommendations and upsells on PDPs and in cart to positively affect AOV.
- Analyze and own site search and collection filtration to ease the shopping experience.
- Conduct A/B testing to gain insights that lead to increased conversion rates.
- Implement site personalization efforts based on customer segments and user groups.
- Own a holistic site merchandising strategy, led with data and the customer experience at the core.
Qualifications and Skills
- 6-7+ years of relevant experience in an eCommerce Merchandising role at a haircare / personal care / consumer products industry (high growth company a plus!).
- Strong experience with the ShopifyPlus platform.
- Expertise in e-commerce analytics and/or BI tools such as Google Analytics 4, Mouseflow, PowerBI, Glew, Looker, etc. and utilizing them to build executive reporting & dashboards.
- Experience with building A/B testing campaigns, analyzing and executing on data learnings,
- Strong Excel / Google Sheets experience.
- Strong attention to detail, but able to see the forest through the trees.
- Ability to work efficiently in a remote or hybrid environment with cross-functional teams (experience with Asana and Slack is a plus!).
- Proactively share new ideas for innovation and process improvement.
- Exceptional project management, communication, and analytical skills.
What We Bring To The Table
- Competitive Pay/Benefits
- A dynamic team
- An open mind for new ideas
- Growth…growth and some more growth!
Our Hiring Practices: KITSCH LLC is an equal opportunity employer. We are committed to work in an environment that supports, inspires, and respects all individuals and recruits on merit-based processes regardless of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship or other protected characteristics.
Top Skills
What We Do
Kitsch designs and creates beauty and hair accessories. Kitsch products can be found in over 20,000 retail locations in 27 countries worldwide.
