The Role
Lead and grow ecommerce revenue and profitability across brand.com, marketplaces, and social commerce in the Philippines. Develop ecommerce strategies, manage partners (warehousing, storefront, UX/UI), optimize marketing spend and campaigns, analyze consumer and performance data, negotiate marketplace relationships and budgets, and drive conversion and ROI improvements.
Summary Generated by Built In
Responsibilities:
- Responsible for maximizing revenues generated by all ecommerce websites in Philippines (levi.com, marketplaces, social commerce) and profitability
- Develop and implement eCommerce sales strategies
- Accountable for e-commerce business KPIs including, but not limited to, revenue, traffic, conversion, AOV, margin, inventory, etc.
- Manage the ecommerce enabler in charge of the warehousing/fulfillment as well as the storefront management on marketplaces.
- Liaise with the third-party in charge of ecommerce brand.com platform maintenance & optimization (UX/UI) to increase the conversion rate
- Negotiate eCommerce marketing & third-party marketplace budgets and monitor the efficiency of budget spend (ROI, postmortem analysis)
- Negotiate with third party marketplace providers and grow e-commerce market share
- Monitor market trends and competitor activities and drive integration of related capabilities that lead to the growth
- Monitor and analyze consumer data on platform and performance against traffic and campaign spend goals
- Analyze and monitor performance against ROI goals & continually make recommendations for optimization and ongoing growth
- Liaise with eCommerce partners and internal stakeholders to build relationships and network and advise on strategies to drive and achieve business objectives
- Report to SEA eCommerce Lead
Requirements
- Bachelor's Degree with at least 5 years in driving eCommerce businesses ideally in fashion industry (marketplace and/or brand eCommerce website)
- Demonstrated strong business judgment and decision-making skills; ability to identify, prioritize, and articulate highest impact initiatives, work on tight schedule
- Hands-on personnel with good stakeholder management & Data Analysis skills
- Outstanding project management skills and meticulous with details
- Highly developed collaboration skills and ability to work across many departments
- Able to work independently but also collaboratively with cross functional teams
- Familiar/has experience in Digital Marketing:
- Optimization ads management, regularly seek new optimization opportunities by following latest product update, analyzing campaign results, and exploring new channel/placement.
- Monitor and analyze consumer data on platform and performance against traffic and campaign spend goals
- Ensure spending are tracked and spent effectively across all channels.
- Overview optimization marketing automation programs and lead nurturing campaigns.
Skills Required
- Bachelor's Degree with at least 5 years driving eCommerce businesses, ideally in fashion (marketplace and/or brand eCommerce website).
- Demonstrated strong business judgment and decision-making; prioritize and articulate high-impact initiatives under tight schedules.
- Hands-on stakeholder management and data analysis skills.
- Outstanding project management skills and meticulous attention to detail.
- Highly developed collaboration skills and ability to work across many departments.
- Ability to work independently and collaboratively with cross-functional teams.
- Familiarity and experience in digital marketing, including optimization of ad management and channel/placement exploration.
- Experience monitoring and analyzing consumer/platform data and performance against traffic and campaign spend goals.
- Ability to ensure marketing spend is tracked and spent effectively across channels.
- Experience overseeing marketing automation programs and lead nurturing campaigns.
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The Company
What We Do
We’re a company of people who like to forge our own path. We invented the blue jean in 1873, and we reinvented khaki pants in 1986. We pioneered labor and environmental guidelines in manufacturing. And we work to build sustainability into everything we do. We just might be the original startup.
