Internet Sales Manager
Mercedes-Benz of Westminster | Westminster, Colorado | Full-Time
Drive the digital retail experience for one of the world’s most respected automotive brands.
Mercedes-Benz of Westminster is seeking a results-driven E-Commerce Manager to lead our online sales strategy, elevate the digital customer journey, and turn online interest into lasting client relationships. This role is ideal for a hands-on digital leader who combines automotive retail knowledge, strong analytics, and a commitment to an exceptional luxury experience.
What You’ll Do- Develop and execute strategies that grow qualified website traffic, digital leads, appointments, vehicle sales, and customer retention.
- Own the online merchandising experience, including inventory listings, vehicle descriptions, pricing accuracy, photography standards, and promotional content.
- Monitor lead response time, contact rates, appointment activity, conversion, cost per lead, and return on advertising spend.
- Manage CRM workflows and lead-handling processes to ensure timely, professional follow-up across phone, email, text, chat, and digital retail channels.
- Partner with sales, marketing, BDC, fixed operations, and leadership teams to deliver a seamless online-to-showroom experience.
- Coordinate with website, CRM, advertising, and third-party vendors; identify opportunities to improve performance and control costs.
- Use analytics, market trends, and customer behavior to test campaigns, improve conversion paths, and guide business decisions.
- Protect brand consistency and ensure digital content reflects Mercedes-Benz standards and the dealership’s premium customer experience.
- Coach team members, establish clear performance expectations, and provide regular reporting and recommendations to leadership.
- Three or more years of automotive internet sales, digital marketing, BDC, or related leadership experience; luxury automotive retail experience strongly preferred.
- Demonstrated success improving lead conversion, digital campaign performance, and online customer engagement.
- Working knowledge of dealership websites, CRM platforms, digital retail tools, paid search, social media, SEO, email marketing, and reputation management.
- Strong analytical skills with the ability to translate performance data into practical action.
- Outstanding communication, organization, leadership, and vendor-management skills.
- A customer-first mindset, sound judgment, and attention to detail consistent with a luxury brand.
- Ability to work on-site in Westminster, Colorado, and adapt to the schedule needs of a retail automotive business.
- Someone looking for a lucrative career and not just a job.
- Medical, dental, and vision insurance
- Paid vacation and paid holidays
- 401(k) with company match
- Automotive, parts, and service discounts
- A culture of coaching, mentoring, recognition, and internal growth
- Income ranges from $110,000 to $150,000+
- Multiple advancement opportunities for top performers
If you are energized by digital innovation, measurable growth, and delivering an exceptional client experience, we invite you to apply and help shape the future of automotive retail at Mercedes-Benz of Westminster.
Mercedes-Benz of Westminster is an equal opportunity employer. Employment decisions are made without regard to any status protected by applicable law.
Skills Required
- Three or more years of e-commerce, digital marketing, BDC, internet sales, or related leadership experience
- Luxury automotive retail experience
- Proven success improving lead conversion, digital campaign performance, and online customer engagement
- Working knowledge of dealership websites, CRM platforms, digital retail tools, paid search, social media, SEO, email marketing, and reputation management
- Strong analytical skills with ability to translate performance data into action
- Outstanding communication, organization, leadership, and vendor-management skills
- Ability to work on-site in Westminster, Colorado and adapt to retail schedule needs
What We Do
Mercedes-Benz of Westminster is an automotive dealership located in Westminster, Colorado, serving the Denver, Boulder, and Aurora areas. The company offers an extensive inventory of new and pre-owned Mercedes-Benz, Smart, and Sprinter vehicles, along with professional automotive parts and maintenance services to its clients.
