About iPromo
iPromo is a leading distributor of branded merchandise, corporate gifts, and promotional products, helping brands leave a lasting impression. We partner with companies of all sizes to create impactful, custom-branded experiences for their employees and clients.
Position Summary
We’re looking for a hands-on, data-driven Growth Marketing Manager to own and scale our eCommerce acquisition and conversion engine. This is not a “strategy-only” role—you will plan, launch, optimize, and measure campaigns across SEM, SEO, CRO, paid social, and product page creation.
- Own full-funnel performance marketing across Google Ads (SEM), SEO, CRO, and Meta (Facebook/Instagram) ads.
- Audit, design, and optimize landing pages + product pages to maximize conversion and revenue per visitor.
- Run structured A/B and multivariate tests with clear hypotheses, controls, and measurable lifts.
- Report on CAC, ROAS, and LTV/CAC ratios with actionable insights, not just numbers.
- Collaborate with design, dev, and content teams to ensure SEO-friendly, conversion-optimized site architecture.
- Proven operator: You’ve directly managed $100K+/month ad spend and can point to specific campaigns where you reduced CAC or improved ROAS.
- Analytical & technical: Comfortable with Google Analytics 4, Tag Manager, Looker Studio, and SEO tools (Ahrefs, SEMrush, Screaming Frog, etc.).
- Conversion obsessed: You don’t just drive traffic—you optimize the on-site experience (CRO, landing pages, product detail pages).
- Hands-on: You’ve built, launched, and scaled campaigns yourself—not just overseen agencies.
- eCommerce focused: Direct experience in multi-SKU eCommerce or marketplace businesses.
- Running Google Ads + Meta Ads with measurable ROI improvements.
- Executing technical + content SEO that drove revenue, not just rankings.
- Designing and testing landing pages + product pages that increased CVR.
- Using CRO frameworks (A/B testing, user journey analysis).
- Reporting growth metrics tied to revenue and profit, not vanity metrics.
If you apply, be prepared to answer 5 specific, practical questions on SEM, SEO, CRO, landing page optimization, Google Ads, and Meta Ads. Generic answers will disqualify you.
🔑 This role is for doers, not overseers. If you thrive on digging into data, testing relentlessly, and proving impact with hard numbers, you’ll fit right in.
Why Join iPromo?
- Fast-paced, collaborative culture with room to innovate
- High-impact role with visibility across marketing and leadership teams
- Opportunity to lead and grow a full-funnel digital marketing program
Top Skills
What We Do
iPromo’s promotional products help more than 45,000 companies and organizations around the globe, including all Fortune 500 companies, discover and implement powerful product-driven marketing solutions.
Our client dedicated representatives are experts in branding solutions, creating branding experiences that help our customers succeed with specific marketing goals. We sell promotional products, but more importantly, we create better promotion programs.
