eCommerce / DTC Growth Strategist - AU/NZ (Remote)

Reposted 14 Days Ago
Be an Early Applicant
2 Locations
Remote
100K-130K Annually
Mid level
AdTech • Marketing Tech
The Role
As a Lead Strategist, you will drive profit-first growth for clients through strategic planning, cross-channel strategies, client relationship management, team leadership, and project management. Responsibilities include overseeing paid marketing channels and ensuring execution aligns with marketing objectives.
Summary Generated by Built In
Who We Are

Right Hook Digital is an eCommerce Growth Agency that’s laser-focused on delivering unmatched growth for ambitious brands. We’re all about results, but even more so, we’re about relationships. Our “profit-first” approach means we don’t just run ads; we build brands that last. By joining our team, you’ll be part of a collective that genuinely cares about making an impact—not only for our clients but for each other.

With a specialized pod team structure, each Lead Strategist here is backed by a tight-knit team and equipped with the tools needed to drive real results. We don’t believe in bloated client rosters or diluted focus—quality over quantity is our mantra. So if you’re passionate about driving big outcomes and want a career that scales with you, we’re your next home.


Why Right Hook?
  • Focus on Quality, Not Volume: Fewer clients, more impact. We let you get deep into each brand’s growth journey.
  • Values at Our Core: Our values guide us daily—Client Success, Team Elevation, Wow in Every Interaction, Openness & Candor, and Kaizen.
  • Growth as a Constant: With our Performance + Growth Framework (PGF), you’ll always have opportunities to elevate your skills.
  • Strategic Impact: You won’t just manage accounts; you’ll shape and execute on the Growth Marketing OS, where every dollar moves the needle toward profitable growth.
  • Candid Culture: Feedback here flows both ways, from team member to CEO. We mean it when we say “Openness & Candor.”
About the Role

As a Growth Strategist, your role will be to drive profit-first growth through expert strategy, creativity, and leadership. You’ll be implementing our Growth Marketing OS to help clients scale profitably and overcome growth challenges. Here’s what you’ll be owning:

  • Strategic Planning: Build and present data-driven strategies that connect to each client’s big-picture growth goals.
  • Cross-Channel Strategy: Guide and oversee the strategic use of paid marketing channels (Social & Search) to drive scalable, profitable growth.
  • Creative Strategy: Collaborate with the Creative Strategist to ensure high-converting, brand-aligned creative is deployed and tested across relevant channels.
  • Budget Performance: Identify and execute budget allocation strategies that maximize profitable growth, such as shifting investment toward high-performing channels.
  • Client Relationships: Be the go-to advisor for your clients—Results Through Relationships isn’t just a tagline; it’s our core.
  • Team Leadership: Lead and mentor your pod team (Media Buyer, Project Coordinator, Visual Creator) to deliver seamlessly aligned growth strategies.
  • Best Practice Contributor: Help define and refine our best practices, testing methods, and playbooks.
  • Project Management: Own end-to-end project flow, ensuring quality execution from ads to landing pages.

Requirements
  • What You Bring
    • Ideally, 3+ years of eCommerce Paid Social strategy experience (DTC experience a plus).
    • Proven success driving results with $40k+/month ad budgets.
    • Marketing expertise in creative strategy, data analysis, and fundamentals.
    • Excel & Google Sheets Pro with a handle on MER, CLTV, nCPA, and other critical business metrics.
    • Top-notch communicator with a client-centered mindset.
    • A natural leader and team player who embodies Right Hook’s values, especially Client Success and Elevate One Another.

BenefitsWhy You’ll Love It Here
  • Competitive Pay: $100-$130k (AUD) + access to company bonus scheme
  • Learn from the Best: Access elite training, industry courses, and events to sharpen your edge.
  • Career Advancement: As we grow, so do your opportunities. We’re all about building leaders from within.
  • Impactful Work: Partner with top brands in fashion, health & fitness, beauty, and beyond.
  • Full Team Support: From media to creative, our team has your back so you can focus on what you do best.

If you’re ready to make a real impact and join a team that’s all about growth (for you and our clients), we’d love to see what you’ve got. Apply today and let’s make big things happen, together.

Skills Required

  • 3+ years of eCommerce Paid Social strategy experience
  • Proven success driving results with $40k+/month ad budgets
  • Marketing expertise in creative strategy, data analysis, and fundamentals
  • Excel & Google Sheets proficiency
  • Excellent communication skills
  • Team leadership skills
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The Company
HQ: Murfreesboro, Tennessee
76 Employees
Year Founded: 2017

What We Do

Right Hook Digital is a Facebook advertising & growth marketing agency helping brands achieve high ROI. We collaborate with brands to amplify content and create campaigns that get consumed by the right audience and drive actual business results. We're a motley crew of digital specialists, entrepreneurs, creatives and data-nerds that live and breathe social & tech. Most importantly, we know that it's not about us, and all about you. Your business. Your goals. Your success. We are your Right Hook.

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