eCommerce Content Specialist

Brooks is a team of passionate people united by a desire to do meaningful work, lead healthy lives and make a difference. We share a focused mission: to inspire everyone to run and be active. That’s it. No distractions—it’s all about the run. Through science, creativity, service, authenticity and connection, we obsess over delivering the best running gear on the planet. We do it our way, with our unique spirit, with a goal of being more relevant to runners than any other brand, day after day and mile after mile. We are determined to innovate, challenging ourselves to lead thought at every turn. Inside these walls and on the roads, tracks and trails, we live and breathe Run Happy, celebrating the positive impact running has on our lives and others. We inject it into all we do because it makes everything better, smarter, more fun and more memorable. Our company culture defines us, bonds us together and creates the conditions for success. It is lived daily as a behavioral expression of our collective set of brand values: Connect with People, Innovate for our Customer, compete as a Team, Build Trust, Have Fun & Bring Passion, and Be Active. If you’re on our team, it means you’re a part of creating something extraordinary. You’re part of Brooks.

Your Job: 

The Ecommerce Content Specialist is responsible for helping to grow our BrooksRunning.eu business by executing all online campaigns, planning and maintaining our online content assortment and optimizing a frictionless website user experience. In this role you will translate campaign plans into smooth home/landing page experiences for runners, you willcontribute to product storytelling and administer the content flow on the site to match brand objectives and digital commerce best practices. 

As our Ecommerce Content Specialist, you’ll contribute ideas for new opportunities to improve website customer experience to increase website traffic, engagement and conversion rate.

Your Responsibilities:

• BASE TASKS
• Set up and maintain home/landing pages and other types of content on BrooksRunning.EU in all languages (currently EN, DE, FR, IT, ES, NL) using Sitecore and Salesforce Commerce Cloud.
• Act as primary contact when (ad hoc) issues occur that involve the content on BR.EU.
• Perform QA/maintenance of our site to ensure all landing pages, product tiles and copy are accurate.
• Identify/report content related bugs to Digital Products, track resolution and perform QA on any fixes.
• Review and edit product marketing copy in PIM for all EMEA languages, ensuring clarity and appeal.




• CAMPAIGN & SITEPLANNING
• Partner closely with the eCommerce Campaign & Content specialist on content marketing to execute against the content calendar and build / integrate rich content into web pages.
• Execute seasonal product and campaign launches: creating wireframes for web pages - selecting components, assets, copy - and briefings for the creative studio.
• Collaborate with EMEA Creative Studio to secure assets for ecommerce campaigns and product launches.
• Select and resize digital content assets using Adobe Photoshop to meet quality standards and ensure proper fit on the website.




• ANALYTICS, FUNCTIONALITIES AND OPPORTUNITIES
• Review campaign & content metrics and identify opportunities for improvement using reporting tools including Content square and Adobe Analytics.







• OTHER
• Collaborate with the CRM-manager to execute and maintain the Brooks Run Club webpages (currently EN, DE).
• Work with external agency and internal partners to improve our organic search ranking (SEO).
• Collaborate with the REX team (customer service) to triage and address bugs, missing configurations, errors, missing translations etc., on BR.EU.

Your Qualifications:

• Bachelor’s degree in communications, Marketing or similar required.
• Minimum of 2 years of experience executing online customer experiences.
• Minimum of 1 years of experience with Sitecore or other Content Management System.
• Experience working with Demandware/Salesforce, Magento, Hybris, or other ecommerce storefront environment is a strong plus.
• Experience with creative online storytelling is a strong plus.
• Basic understanding of HTML and/or CSS a plus, but not required.
• Basic understanding of Photoshop and visual creative tools like Figma is a plus, but not required.
• Experience with web analytics tools such as Adobe Analytics or other.




• WAY OF WORKING/CHARACTER
• Keen attention to detail in planning, organization and execution of tasks.
• Aptitude for organization, flexibility, and producing results. 
• Strong customer focus/ability to anticipate and react to user needs.
• Problem-solving attitude. Proactively seeks creative solutions or ways to “hack” current state to achieve better UX/UI.
• Ability to anticipate how a decision made can affect our customers, our partners, our products or other departments’ operations and/or morale; “connecting the dots.”
• Data oriented and tech savvy. Uses quantitative data, hierarchical understanding, and causal thinking to find answers.




• COLLABORATION
• Excellent written and verbal communication skills, copy-writing experience a plus.
• Demonstrated ability to work collaboratively with diverse teams to achieve necessary results.
• Excellent interpersonal skills that inspire and build trust resulting in effective working relationships across the company.
• Passionate participation in Brooks’ sports activities is a plus, overridden by the ability to understand and empathize with the runner to develop loyal, engaging relationships with our customers and the Brooks community.
• Embraces and lives the Brooks values!

By submitting this application, you expressly make the following representations and warranties and give your consents as described below:

Brooks Sports, Inc. collects your personal data for the purposes of managing Brooks Sports, Inc.'s recruitment related activities as well as for organizational planning purposes globally. Consequently, Brooks Sports, Inc. may use your personal data in relation to the evaluation and selection of applicants including for example setting up and conducting interviews and tests, evaluating and assessing the results thereto and as is otherwise needed in the recruitment processes including the final recruitment. 

Brooks Sports, Inc. does not disclose your personal data to unauthorized third parties. However, as a global corporation consisting of multiple affiliated companies in various countries, Brooks Sports, Inc. has international sites and Brooks Sports, Inc. uses resources located throughout the world. Brooks Sports, Inc. may from time to time also use third parties to act on Brooks Sports, Inc.'s behalf. You agree to the fact that to the extent necessary your personal data may be transferred and/or disclosed to any company within Brooks Sports, Inc. group of companies as well as to third parties acting on Brooks Sports, Inc.'s behalf, including also transfers to servers and databases outside the country where you provided Brooks Sports, Inc. with your personal data. Such transfers may include for example transfers and/or disclosures outside the European Economic Area and in the United States of America.

At Brooks, we celebrate diversity & equity. We are committed to creating an inclusive environment, and encourage people of all backgrounds, perspectives, experiences, and skills to apply. Brooks is proud to be an equal employment opportunity employer. All employment decisions are made without regard to race, religion, creed, color, national origin, age, sex, gender, gender identity or expression, two-spirit identity, sexual orientation, genetic information, sensory, physical, or mental disability, marital status, pregnancy (including childbirth and related conditions), honorable discharge or military status, protected citizen status, actual or perceived victims of domestic violence, sexual assault or stalking, HIV or Hepatitis C infection, political ideology, use of a trained guide dog by a person with a disability, or on any other basis protected by federal, state or local law, or any other non-merit based factors.