Description
The Ecommerce Content Coordinator supports website content, copywriting, onsite merchandising, digital asset coordination, and customer-facing marketing workflows across the company’s web properties.
This role helps keep recurring ecommerce and website content projects organized, accurate, and moving forward. The ideal candidate is highly organized, detail-oriented, proactive, and comfortable coordinating between SEO, copywriting, design, web/content implementation, product, customer service, manufacturing, shipping, and external vendors.
This is a hybrid position and will report into the offer 2-3 days a week
Requirements
Website Content & Onsite Merchandising Support
- Support content updates across company websites, including product detail pages, SEO pages, blogs, landing pages, and other customer-facing website content.
- Assist with copywriting, blog writing, content updates, and page-level edits as needed.
- Help update and maintain product descriptions, specifications, imagery, merchandising content, and supporting page details.
- Coordinate website content updates with SEO, copywriting, product, design, and web/content implementation teams.
- Identify missing, outdated, incomplete, or visually inconsistent website content.
- Coordinate visual asset needs for product pages, SEO pages, blogs, landing pages, and other website projects.
- Submit and track creative requests with the graphic design team.
- Monitor, manage, and respond to customer reviews on platforms such as Google Business Profile and Yotpo, escalating sensitive or complex issues as needed.
Marketing Program & Fulfillment Coordination
- Support sample pack expansion projects as new brands, products, or sample pack types are introduced.
- Organize sample pack details, contents, documentation, and internal communication; coordinate with manufacturing and shipping teams responsible for kitting and fulfillment.
- Coordinate the annual catalog print and fulfillment process for distributor brands.
- Work with printer/vendor contacts to track catalog files, proofs, quantities, timelines, and delivery details.
- Update website catalog order forms with current catalog information.
Qualifications
- 2–3 years of experience in marketing coordination, ecommerce copywriting, website content coordination, ecommerce merchandising, digital asset coordination, marketing operations, or a related role.
- Basic understanding of SEO, website content, product pages, and digital marketing workflows.
- Strong organizational skills and attention to detail.
- Ability to manage multiple recurring projects, deadlines, and cross-functional requests.
- Strong written and verbal communication skills.
- Comfortable coordinating with internal teams, external vendors, and stakeholders across departments.
- Experience working with spreadsheets, project management tools, shared asset folders, or content tracking systems.
- Ability to follow up on open items, document processes, and keep work moving.
Preferred Experience
- Experience supporting ecommerce websites or product detail pages.
- Experience with digital asset management, image libraries, or creative request workflows.
- Familiarity with Adobe Photoshop/ Illustrator, and Canva.
- Familiarity with Asana or similar project management tools.
- Experience coordinating print vendors, catalogs, samples, swag, or fulfillment-based marketing programs.
- Basic familiarity with SEO best practices and website merchandising.
- Experience working with creative, product, shipping, manufacturing, or customer service teams.
Skills Required
- 2-3 years of experience in marketing coordination, ecommerce copywriting, website content coordination, ecommerce merchandising, or related role.
- Basic understanding of SEO, website content, product pages, and digital marketing workflows.
- Strong organizational skills and attention to detail.
- Ability to manage multiple recurring projects, deadlines, and cross-functional requests.
- Strong written and verbal communication skills.
- Comfortable coordinating with internal teams, external vendors, and stakeholders.
- Experience working with spreadsheets, project management tools, shared asset folders, or content tracking systems.
- Ability to follow up on open items, document processes, and keep work moving.
- Experience supporting ecommerce websites or product detail pages.
- Experience with digital asset management, image libraries, or creative request workflows.
- Familiarity with Adobe Photoshop and Adobe Illustrator.
- Familiarity with Canva.
- Familiarity with Asana or similar project management tools.
- Experience coordinating print vendors, catalogs, samples, swag, or fulfillment-based marketing programs.
- Basic familiarity with SEO best practices and website merchandising.
What We Do
Brook + Whittle is a leading North American manufacturer of pressure-sensitive labels, shrink sleeves, flexible packaging, and heat transfer labels. The company focuses on providing premium prime label solutions and sustainable packaging, emphasizing innovative and eco-friendly printing and production. They serve multiple industry sectors with a commitment to sustainability and decorative effects, helping brands transition to recyclable packaging solutions.
