We're on the lookout for individuals who are passionate about fashion, think outside the box, and have an eye for innovation.
Unleash your potential with us, and join us as we create joy and excitement in our global community to empower people to express themselves freely through fashion.
Job Summary:
As an ECommerce Business Development Manager, you will be a highly driven and analytical leader responsible for owning the digital strategy and execution for both HQ and franchise markets. This role oversees the full Profit and Loss (P&L) of the online store, driving sustained growth and optimizing profitability across regional markets. You will report to the Head of ECommerce, with dotted-line reporting to the Head of Financial Planning & Analysis, and serve as a critical strategic partner, playing a pivotal role in shaping not only the ECommerce business but also the internal culture and the development of the team. You will collaborate deeply on high-level strategic planning and day-to-day operations to ensure organizational goals are met.
Responsibilities:
Strategic Partnership & Leadership
Collaborate extensively with the Head of ECommerce on multi-year strategic planning and the execution of comprehensive growth objectives
Maintain a tight daily feedback loop with senior leadership to synthesize data into actionable insights and urgent business decisions
Assume full accountability for the ECommerce P&L, managing forecasting, budgeting, and ambitious revenue targets
Lead annual and monthly sales planning and performance tracking specifically across SEA and franchise markets
Drive alignment between global brand priorities and local execution, leveraging market insights to tailor content for franchise partners
Commercial Planning & Merchandising
Plan and execute the commercial calendar, including weekly and quarterly campaigns and promotional activities
Collaborate with brand marketing and planning teams to align upcoming collections with sales and marketing targets
Reporting, Analytics & Business Intelligence
Perform daily and weekly business reviews, delivering recaps to the broader organization and executive leadership
Analyse sales performance and customer data to uncover opportunities for site experience, engagement, and conversion improvements
Translate market, consumer, and competitor insights into recommendations for pricing, content, and assortment
Digital Marketing & User Experience Alignment
Work very closely with the Performance Marketing and CRM teams to align on activities and deliver high-quality traffic to hit objectives
Partner with Tech, Product, and Operations teams to lead continuous improvement in the user journey, including checkout conversion and mobile optimization
Collaborate with Retail and Store Operations on omnichannel initiatives, such as Click & Collect, to drive a seamless guest experience
Oversee the "demand side" of the P&L, ensuring marketing budgets and KPIs are optimized for ROAS and CAC
Team Development & Project Management
Play a leading role in coaching and developing a high-performing regional ECommerce team, ensuring individual growth aligns with business objectives
Lead end-to-end commercial projects from proposal to implementation with cross-functional teams and external partners
Manage and evaluate external ECommerce agencies, setting clear KPIs and performance expectations
Requirements:
Education & Experience: Bachelor’s degree in Business, Marketing, or a related field; typically requires 5–8 years of experience in ECommerce management, with a proven track record in P&L ownership
Technical Proficiency: Strong expertise in Salesforce and analytical tools including GA4, Power BI and Excel
Leadership & Communication: A collaborative team player with excellent stakeholder management skills. Proven ability to influence cross-functional teams (Creative, IT, Merchandising) and present complex strategies clearly to senior management
Analytical Expertise: Ability to synthesize complex data into clear, compelling insights to influence senior decision-making
Commercial Acumen: Proven track record in managing financial growth plans, budgets, and external agency partnerships
Industry Knowledge: Deep understanding of ECommerce & CRO best practices and emerging trends like AI applications
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Skills Required
- Bachelor's degree in Business, Marketing, or a related field
- 5-8 years of experience in ecommerce management
- Proven track record owning ecommerce P&L
- Strong expertise in Salesforce
- Proficiency with GA4
- Proficiency with Power BI
- Proficiency with Excel
- Excellent stakeholder management and communication skills
- Ability to influence cross-functional teams and present complex strategies to senior management
- Ability to synthesize complex data into clear insights for senior decision-making
- Proven experience managing financial growth plans and budgets
- Experience managing external ecommerce agency partnerships
- Deep understanding of ecommerce and CRO best practices
- Knowledge of emerging ecommerce trends, including AI applications
What We Do
CHARLES & KEITH Group is headquartered in Singapore and has more than 700 stores and 4000 employees worldwide. Founded by siblings, Charles and Keith Wong, the Group manages the development of two premium fashion brands – CHARLES & KEITH and PEDRO. Through its modern and edge-cutting designs across footwear, bags and accessories categories, the Group aims to empower people to express themselves freely through fashion. Driven by a culture of creativity and innovation, the Group strives to continually elevate the image of their brands, pushing the boundaries between traditional retail and the digital world by exploring new activities and unique experiences to bring to its ever-evolving community. CHARLES & KEITH was established in 1996 with a vision to build a global brand that is self-assured and empowering, imparting confidence to all women. From a single shoe shop in Singapore to an international network offering dynamic experiences across retail and online, CHARLES & KEITH is always consumer first and aims to unlock an aspirational brand experience that remains attainable. It creates collections – shoes, bags, eyewear, accessories and fashion jewellery – that enables women to express themselves. Striving to make fashion more accessible and never compromising on creativity, the brand challenges the convention that fashion is for the few. PEDRO is designed to empower the effortless expression of a modern style maven. By relating, refining and reinventing, the brand creates updated essentials to celebrate individualism that transcends time or gender. Since their inception in 2006, the brand has launched both men’s & women’s collection of footwear and accessories across Asia Pacific, the Middle East and the United States, and its online experience at PEDROSHOES.COM.
