ECOM Lead

As E-com Lead, you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region. You are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). Conducting analysis to understand current trends, search insights, customer behavior, and inventory availability, you ensure an experience that delivers on both commercial performance and brand perception. You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey

You have a strong e-commerce background with proven results in driving digital commercial growth and expertise in online visual merchandising. You are data-driven, with strong analytical capabilities and ability to synthesize data into insights and tangible actions. You are interested in fashion retail and market trends, enabling you to make informed decisions on product placement. You have a strong salesmanship drive with an understanding of how to drive sales through optimized experiences. You have clear communication and collaboration skills that enable you to work closely and effectively with a cross-functional team.

Key responsibilities

• Day-to-day planning and execution of product exposure, associated content, deals & discount activities within your department page on .com and app to secure both commercial performance and brand perception.
• Execution and optimization of product ranking-based, navigational entries based on analysis and understanding of current trends, customer behavior, inventory availability, and commercial packs.
• Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
• Utilize new tools and capabilities as part of constantly evolving best practices, and proactively provide insights and feedback to regional Omni Merch team to guide product strategy and to the regional CAM team to guide customer strategy.
• Work closely with Experience Leads, other E-com leads and Customer Activation & Marketing team to secure an overall digital experience that optimized for overall growth and brand perception. 

Please click here for complete role description

To be successful in the role of E-com Lead,  you should have a strong commercial focus and are insight and data-driven, with a proven ability to drive results and work towards goals. You should have a broad e-commerce knowledge and commercial experience that understand the total picture from customer demands on our offers.

What you need to succeed:

• E-commerce, Economics, or Business degree/relevant qualifications.
• Experienced (about 3 - 5 Years) within e-commerce with a deep understanding of the total digital ecosystem and its synergies; in-depth knowledge of fashion retail and keep understanding of regional market trends and consumer preferences.
• Expertise in eCommerce platforms, content management systems, and site merchandising principles to create and manage product listings, website content, and online experience effectively.
• High level of salesmanship and analytical proficiency with the ability to interpret sales data, search trends, and web analytics to make informed decisions on action to drive on product exposure; proficient in data enablement platforms and querying languages (SQL); experience utilizing GA4, Tableau & Power BI. 
• Effective collaborator with strong stakeholder management and communication skills and is experienced in proactively influencing plans and priorities to drive profitability and optimize customer experience.

Please click here for complete role description

This is a full-time position, reporting to the Regional Head of Digital Experience & Commercial for India.

This position is based at the Office in Bangalore, Karnataka, India.

Apply by sending in your CV in English as soon as possible, but no later than April 25th, 2025. Due to data policies, we only accept applications through career page.

Global Benefits

We offer all our employees at H&M Group attractive benefits with extensive development opportunities around the globe. All our employees receive a staff discount card, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, Monki, H&M HOME, & Other Stories, ARKET, Afound. In addition to our staff discount, all our employees are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.

In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.

Inclusion & Diversity

H&M is a part of H&M Group. At H&M Group, we’re determined to create and maintain inclusive, diverse and equitable workplaces throughout our organisation. Our teams should consist of a variety of people that share and combine their knowledge, experience and ideas. Having a diverse workforce leads to a positive impact on how we address challenges, on what we perceive possible and on how we choose to relate to our colleagues and customers all over the world. Hence all diversity dimensions are taken into consideration in our recruitment process.

We strive to have a fair and equal process and therefore kindly ask you not to attach a cover letter in your application as they often contain information that easily can trigger unintentional biases.

Company Description

H&M is a fashion brand that offers the latest styles and inspiration, from fashion pieces and unique designer collaborations to affordable wardrobe essentials. Our business idea is fashion & quality at the best price in a sustainable way. Learn more about H&M  here