Earned Media Coordinator

Earned Media Coordinator 

Hybrid – White Mountains Region, NH 

Date: 5/13/2026-10/15/2026

Description 

The Appalachian Mountain Club (AMC) is a 150-year-old conservation nonprofit focused on outdoor recreation from Maine to Virginia. With over 30 lodges, huts, and volunteer camps & cabins, we believe that by getting people outdoors, we unlock and deepen our community’s commitment to conservation. We partner with local communities, outdoor brands, and government entities to expand our community’s impact. 

AMC’s earned media efforts play a critical role in sharing stories from the field, highlighting programs and people, supporting advocacy and fundraising goals, and increasing awareness of AMC’s mission across the region. 

Position Overview 

The Earned Media Coordinator is a part-time, contract role (25 hours per week for 6–8 months) that supports AMC’s earned social and PR channels. 

Reporting to the Earned Media Manager and sitting on the Marketing team, this role is designed to be highly flexible and responsive, supporting day-to-day social media content, influencer collaboration, community management, and coordination with AMC’s external PR agency as well as between internal teams. 

This is a collaborative, field-oriented position focused on identifying and elevating authentic stories from across AMC’s programs, places, and people. The role helps ensure AMC’s voice reflects real experiences on the ground and strengthens connection with our community through timely, credible, and mission-aligned storytelling. 

What You’ll Be Doing at AMC 

Social Media 50% time 

• Capture photo and video content at AMC hosted locations, including lodges, huts, cabins, programs, events, and on trail 

• Assist in planning, drafting, and scheduling social media posts in all formats including posts, reels, stories and more in alignment with content calendar priorities 

• Coordinate with influencers and staff to solidify bookings, travel plans, etc. 

• Use project management system AirTable to document social requests for review 

• Organize and maintain content assets in the AMC photo and video database 

• Assist with hosting Instagram Live sessions and other real-time activations 

• Monitor and respond to comments and direct messages across social platforms 

PR 50% time 

• Assist with background research for media interviews 

• Help gather photo and copy assets for pitch support as needed 

• Coordinate with AMC’s external PR agency, including sharing assets, tracking requests, and supporting timelines 

• Help monitor earned media coverage and flag notable placements or opportunities 

Collaboration & Coordination 

• Coordinate with internal teams (e.g., trails, huts, lodges, naturalist programs, and events staff) to identify and plan content opportunities 

• Coordinate with graphic design and content team to ensure brand alignment 

• Provide on-site coverage at events and key moments to ensure timely storytelling 

• Support external coordination with influencers and PR agency partners 

• Support content planning meetings and campaign initiatives as needed 

Planning & Workflow 

• Maintain clear organization of content requests, deliverables, and timelines 

• Identify platform trends and best practices to inform content development 

Travel & Schedule Expectations 

• Regular travel within the White Mountains region to capture content at AMC locations and programs 

• Occasional evening or weekend work to support events or real-time coverage 

• Use of personal vehicle for regional travel (mileage reimbursed) 

What AMC is Looking For 

• Experience creating social media content, digital media, or storytelling (professional, freelance, or volunteer) 

• Strong understanding of social platforms, especially Instagram 

• Excellent organizational and communication skills 

• Comfortable engaging with online communities in a professional and friendly manner 

• Ability to work both independently and collaboratively across teams 

• Willingness and ability to travel regionally and work flexible hours as needed 

• Valid driver’s license and reliable personal vehicle 

• A passion for storytelling, community engagement, and AMC’s mission 

• Preferred location in or near the White Mountains region 

What AMC Can Offer You

Salary Range: $25.00/hour

We are committed to fair compensation practices, and we encourage qualified candidates to apply. The initial salary represents our starting point, and our compensation philosophy is designed to reward and recognize the contributions of our employees as they grow within the organization. External candidates typically begin their journey with us at the starting point of the salary range. The final compensation offer will be based on factors such as experience, education, skills and geographic differential relevant to the position, and will be discussed during the interview process.

Benefits

• Insurance: Available with positions that are 6 months or longer and when working greater than 30 hours per week
• Retirement: Voluntary 403(b) Contribution
• Paid Time Off: earn up to 10 days of paid earned time depending on length of service

Other Team Member Perks:

• 30% discount on AMC Merchandise
• Free Annual AMC Membership
• 4 Free nights at AMC locations
• Prodeals discounts on equipment & gear and more!

To Apply:

Please include a resume and letter of interest. No phone calls or agencies please.  

AMC encourages all interested candidates to apply, even if they do not meet every listed qualification. If you have a passion for the outdoors and believe your skills and experiences align with this role, we welcome your application.  

The Appalachian Mountain Club has zero tolerance for child abuse or placing children in danger. The AMC requires all employees who work in a program or facility that serves children, disabled persons, or the elderly to have a criminal background record check performed on their name annually with employment contingent upon satisfactory results.