The Role
Manage operations for on-chain DeFi products, including campaign planning, pre-launch testing, product optimization, GTM execution, cross-functional coordination, and reward distribution. Analyze product and campaign performance using AI tools and on-chain analytics, identify operational gaps, and improve staking, redemption, and reward-claiming experiences. Collaborate with internal business development teams and external DeFi partners across global markets.
Summary Generated by Built In
Binance is a leading global blockchain ecosystem behind the world’s largest cryptocurrency exchange by trading volume and registered users. We are trusted by 300+ million people in 100+ countries for our industry-leading security, user fund transparency, trading engine speed, deep liquidity, and an unmatched portfolio of digital-asset products. Binance offerings range from trading and finance to education, research, payments, institutional services, Web3 features, and more. We leverage the power of digital assets and blockchain to build an inclusive financial ecosystem to advance the freedom of money and improve financial access for people around the world.
Requirements
- Hands-on experience with on-chain DeFi products (including Lending / Staking / LP / RWA Vault), with a strong understanding of the underlying yield mechanisms and risk structures.
- Able to conduct an initial assessment of how on-chain products fit within our current product suite.
- Strong product operations mindset, with the ability to contribute to product solution design from an operations perspective and independently lead the planning and execution of user campaigns.
- Proficient in using AI tools for product analysis, operational data review, and campaign performance evaluation. able to proactively identify blind spots in the team’s work and close gaps with a data-driven approach.
- Bilingual English and Mandarin is required to be able to coordinate with overseas partners and stakeholder.
- Solid business development and product communication capabilities.
Responsibilities
- Collaborate with internal BD teams and external project partners to plan and execute user operation campaigns; responsible for campaign material preparation, cross-functional coordination, GTM execution, and reward distribution.
- Own pre-launch testing, product optimization, and potential GTM initiatives for campaigns/products; continuously improve the product experience in key flows such as staking, redemption, and reward claiming from an operations perspective.
- Build a data analysis framework using AI tools and generate actionable operational insights.
- Experience in product or operations roles with leading DeFi protocols such as Morpho / Aave / Pendle / Ethena
- Able to understand basic smart contract logic and use on-chain analytics tools such as Dune / Etherscan
Why Binance
• Shape the future with the world’s leading blockchain ecosystem
• Collaborate with world-class talent in a user-centric global organization with a flat structure
• Tackle unique, fast-paced projects with autonomy in an innovative environment
• Thrive in a results-driven workplace with opportunities for career growth and continuous learning
• Competitive salary and company benefits
• Work-from-home arrangement (the arrangement may vary depending on the work nature of the business team)
Binance is committed to being an equal opportunity employer. We believe that having a diverse workforce is fundamental to our success.
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Skills Required
- Hands-on experience with on-chain DeFi products, including lending, staking, liquidity pools, and RWA vaults
- Strong understanding of DeFi yield mechanisms and risk structures
- Ability to assess how on-chain products fit within an existing product suite
- Product operations experience and ability to contribute to product solution design
- Ability to independently plan and execute user campaigns
- Proficiency using AI tools for product analysis, operational data review, and campaign performance evaluation
- Strong English communication skills with European and U.S. project teams
- Business development and product communication capabilities
- Experience in product or operations roles with DeFi protocols such as Morpho, Aave, Pendle, or Ethena
- Ability to understand basic smart contract logic
- Experience using on-chain analytics tools such as Dune and Etherscan
Binance Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Binance and has not been reviewed or approved by Binance.
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Career-Linked Recognition & Rewards — Performance-linked bonuses can be sizable in favorable crypto cycles, lifting total compensation. Attractive packages in engineering and specialized roles indicate strong rewards for in-demand skills.
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Flexible Benefits — Remote-first flexibility and work-from-anywhere options add meaningful value to the overall rewards package. Flexible schedules and location independence are presented as core perks.
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Retirement Support — Binance.US includes a 401(k) as part of its benefits. This provides a conventional retirement pillar alongside cash and bonus components.
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The Company
What We Do
Binance is the world’s leading blockchain and cryptocurrency infrastructure provider with a financial product suite that includes the largest digital asset exchange by volume. Trusted by millions worldwide, the Binance platform is dedicated to increasing the freedom of money for users, and features an unmatched portfolio of crypto products and offerings, including: trading and finance, education, data and research, social good, investment and incubation, decentralization and infrastructure solutions, and more. For more information, visit: https://www.binance.com
