E-mail Marketing Specialist

Posted 23 Days Ago
Hiring Remotely in USA
Remote
Mid level
Agency • Digital Media • eCommerce • Marketing Tech
The Role
The Email Marketing Specialist will plan, execute, and optimize email campaigns, manage segmented contact lists, and analyze performance metrics to drive eCommerce growth.
Summary Generated by Built In

This is a remote position.

We’re looking for an Email Marketing Specialist with a solid understanding of marketing automation, customer journey flows, and eCommerce growth levers.

Key Responsibilities

  • Plan, build, and execute email campaigns and automated flows (e.g., welcome, abandoned cart, post-purchase, re-engagement) in HubSpot
  • Support broader lifecycle marketing strategies with hands-on execution and optimization
  • Collaborate with content and design teams to produce email assets that reflect brand tone and drive conversion
  • Implement segmentation strategies to target specific audiences and improve deliverability and engagement
  • Track and report on key performance metrics (open rates, CTR, CVR, etc.), identifying insights and opportunities
  • Conduct A/B testing on subject lines, copy, design, and send times to optimize performance
  • Maintain and organize contact lists, ensuring data hygiene and compliance with email regulations (e.g., GDPR, CAN-SPAM)
  • Stay current with best practices and trends in email marketing and eCommerce automation
  • Occasionally assist in cross-channel campaign alignment (e.g., paid media, landing pages, pop-ups)


Requirements
  • 2–4 years of hands-on experience in email marketing, ideally in eCommerce or DTC
  • Proficient with HubSpot (flows, lists, segmentation, reporting); experience with Klaviyo is a plus
  • Strong analytical skills to interpret email KPIs and recommend data-driven actions
  • Good eye for design and UX within email templates (no need to code, but basic editing/design skills a plus)
  • Strong copy instincts and attention to detail
  • Comfortable working independently and in collaboration with creative and growth teams
  • Familiarity with eCommerce platforms like Shopify is preferred
Nice to Have
  • Experience with multi-channel lifecycle strategies (email, SMS, pop-ups)
  • Knowledge of CRO tactics and landing page/email alignment
  • Exposure to performance marketing and its impact on retention/email strategy


Benefits
  • Be part of a team that lives and loves flexibility but has the drive to become one of the best agencies working for Worldwide clients.
  • Strong work-life balance culture
  • Flexible work arrangements
  • Flexible working time
  • Gifts for special days
  • Competitive payment structure.
  • Full REMOTE Work.
  • 18 working days off.


Skills Required

  • 2-4 years of hands-on experience in email marketing
  • Proficient with HubSpot
  • Strong analytical skills to interpret email KPIs
  • Good eye for design and UX within email templates
  • Strong copy instincts and attention to detail
  • Familiarity with eCommerce platforms like Shopify
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The Company
18 Employees

What We Do

Refindable is a digital marketing agency specializing in customer acquisition, conversion rate optimization, automation, eCommerce, and lead generation, helping companies discover new growth opportunities and optimize their digital channels.

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