The Role
Manage and maintain Opry Entertainment Group retail websites, implement content and design updates, perform HTML/CSS edits and UTM tagging, support site operations and order flow, analyze merchandising opportunities, collaborate cross-functionally to improve SEO, conversion, AOV and sales, and assist with creative content production and QA.
Summary Generated by Built In
Job Summary & Responsibilities
As an E-Commerce Specialist, you'll update and maintain the retail websites of Opry Entertainment Group (OEG) with direction provided by the E-Commerce Manager. You'll ensure content and merchandise assortments are accurate and current while monitoring the site infrastructure to ensure it is operational and optimized.
- Manage site updates/maintenance and end-to-end e-commerce operational infrastructure, ensuring consistent user experience, functionality, and brand consistency.
- Assist in creative design, content creation, and site implementation of design - including HTML coding, UTM tagging and tracking, and QA tasks. Content creation may include photography, copy or article writing, creation of images for the website, and user experience design. Update digital marketing calendar and website asset mockup.
- Support the business by managing the timely execution of website projects, maintenance requests, customer service and usability concerns, including product page enhancements, suggestive selling tools, editorial content features and navigational enhancements.
- Proactively identify operational problems, assess and evaluate infrastructure improvement projects to recommend prioritization, and independently resolve issues.
- Collaborate across teams and departments to strategize and implement initiatives to improve KPIs including, but not limited to, search engine optimization, traffic, conversion, average order value, and sales.
- In partnership with the merchandise teams, regularly analyze business for item and category opportunities, including the growth of online-only items and categories.
- Monitor order flow and ensure orders clear through the system. Interact with logistics, finance, and IT to resolve issues.
- Participate in weekly team meetings with cross-functional partners to recap business results and follow up on actions to drive category growth.
- Monitor e-commerce and digital marketing trends and technologies while identifying new opportunities.
- Perform other duties as assigned.
Education
- Degree in related field preferred
Experience
- 2+ years' related content creation and operational and creative website updates; e-commerce experience preferred
- 2+ years' experience with Adobe Creative Suite (Photoshop & Illustrator)
- Experience with website editing tools and design, HTML, CSS, and UTM tagging
- Experience with Product Information Management applications and Saas eCommerce Platforms, Shopify preferred
Knowledge, Skills and Abilities
- Effective interpersonal, written, and verbal communication skills
- Exceptional attention to detail and commitment to providing high-quality work
- An eye for cohesive and engaging visual content
- Ability to be independent yet team-oriented
- Flexible and adaptive to changing priorities; able to organize, multi-task and prioritize workload to meet deadlines
Physical Requirements
Speak and hear to communicate and use both near and far vision. Frequently sit with some walking and standing. Frequently lift/carry up to 5 lbs. Occasionally lift/carry up to 25lbs. Continually use gross motor skills with frequent use of bi-manual dexterity and fine motor skills for computer use.
Working Conditions
In-office position based in a corporate environment with individual workspaces and shared common areas which support focused work while encouraging regular interaction among colleagues. Moderate background noise typical of a collaborative office setting.
Skills Required
- 2+ years related content creation and operational website updates; e-commerce experience preferred
- 2+ years experience with Adobe Creative Suite (Photoshop & Illustrator)
- Experience with website editing tools and design, HTML, CSS, and UTM tagging
- Experience with Product Information Management applications and SaaS eCommerce Platforms; Shopify preferred
- Degree in related field
- Effective interpersonal, written, and verbal communication skills
- Exceptional attention to detail and commitment to high-quality work
- Ability to work independently and collaboratively; organize and prioritize workload
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The Company
What We Do
Opry Entertainment Group is a preeminent live entertainment and media company dedicated to country music lifestyle fans globally. Guided by an unparalleled country music legacy, the company connects artists and fans through unforgettable live experiences, iconic venues, and powerful storytelling. Their portfolio includes world-famous brands such as the Grand Ole Opry, Ryman Auditorium, ACL Live, and Ole Red, supported by a commitment to innovation and excellence in hospitality and media.
