Reolink, a leader in intelligent visual technology for homes and businesses, was founded in 2009 by a group of engineers with a strong commitment to and passion for smarter security solutions.
Our products are now trusted by millions of users across more than 110 countries and regions worldwide. Building on this trust, we continue expanding our presence and bringing our innovations to more markets around the globe. Reolink remains committed to delivering advanced, reliable, and user‑centric solutions that empower people to protect what matters most.
Job Responsibilities
1. Listing Optimization & Conversion Rate (CVR) Management
Plan and execute high-converting product listings tailored to target markets, optimizing keywords, copywriting, and visual assets.
Monitor traffic and sales metrics for flagship products, prune low-performing links, and continuously enhance exposure and conversions.
2. Paid Advertising & ROAS Optimization
Oversee granular ad operations, search terms, premium placements, and bidding strategies to improve CTR, CVR, ACOS, and overall ROAS.
Develop promotional strategies and email marketing initiatives to boost repeat purchases and Customer Lifetime Value (LTV).
3. Market Intelligence & Business Strategy
Analyze market trends, share of voice (SOV), and competitor landscapes to identify new growth opportunities and mitigate risks.
Lead monthly and quarterly business reviews utilizing full-funnel data to propose targeted product category growth plans.
4. Account Health & Supply Chain Collaboration
Perform root-cause analysis on customer feedback and negative reviews, collaborating with CS and product teams to safeguard account health.
Generate weekly sales projections and demand forecasts to align supply chain production and minimize inventory turnover risk.
Qualifications
Education: Bachelor’s Degree in any relevant discipline.
Platform Experience: Minimum 3 years of experience in Overseas/ US/EU cross-border e-commerce (Amazon, eBay, Walmart, etc.). Experience managing top-performing accounts on Shopee, Lazada, or TikTok Shop will also be considered.
Optimization Skills: Strong expertise in refining listing copy, visual concepts, and keyword strategies to boost CTR and conversion rates.
Analytical Mindset: Hands-on experience with sales funnels, market trend analysis, and ROI evaluation to drive actionable strategies.
Commercial Acumen: In-depth knowledge of competitive pricing, promotional strategy, and price-point positioning.
Soft Skills: Exceptional self-drive, proactive problem-solving ability, and strong cross-departmental communication skills to work seamlessly with supply chain and global teams.
Skills Required
- Bachelor's degree in a relevant discipline
- At least 3 years of experience in overseas or US/EU cross-border e-commerce
- Experience with eBay, Amazon, Walmart, or comparable e-commerce platforms
- Expertise optimizing listing copy, visual concepts, and keyword strategies
- Hands-on experience with sales funnels, market trend analysis, and ROI evaluation
- Knowledge of competitive pricing, promotional strategy, and price-point positioning
- Self-drive and proactive problem-solving ability
- Strong cross-departmental communication skills
- Experience managing accounts on Shopee, Lazada, or TikTok Shop
What We Do
At Reolink, we believe that the more you see, the stronger your connections become. As a global leader in intelligent visual technology, we deliver innovative security solutions that empower families, small and medium-sized businesses, and communities to protect what matters most. Our mission is simple: to make cutting-edge, reliable, and accessible security technology available to everyone — from households seeking peace of mind to businesses safeguarding their growth. Beyond homes and workplaces, we are committed to wildlife conservation, supporting global initiatives such as the Olive Ridley Project, where our 4G solar-powered cameras help protect sea turtles, and the Horstmann Trust in the UK, where our HD cameras monitor vulture breeding and growth. Trusted by over 2 million families and businesses across 110+ countries, Reolink continues to redefine security and connectivity for a safer, smarter, and more connected world.
