E-Commerce Operations Lead

You'll own how patients discover, evaluate, and purchase products on Montu Pharmacy. This isn't a back-of-house role—everything you do directly impacts patient experience, conversion, and commercial performance.

You'll manage a catalogue of 100+ products across a headless Shopify storefront, ensuring product information is accurate, optimised, and compelling. You'll analyse customer behaviour, spot friction, and drive improvements. You'll work cross-functionally with paid search, paid social, CRM, and commercial teams—feeding data, insights, and requirements that shape how we prioritise resources.

This is a hands-on role. You'll spend time in the CMS, GA4, and customer feedback. But you'll also spend time thinking strategically: What's working? Where are patients getting stuck? What inventory gaps are we missing? Where can we improve conversion?

You'll have autonomy to execute within your remit. You'll also navigate shared decisions—we all own the outcomes, and you'll need to be comfortable influencing without always getting your way.

• Manage and maintain product content across CMS and Shopify (copy, imagery, pricing, metadata, categorisation, compliance tagging)

• Monitor product data quality through regular audits; identify and fix inaccuracies

• Optimise navigation, search functionality, filters, and product visibility to improve discoverability

• Resolve customer-facing issues in collaboration with Patient Support and Marketing teams

• Manage the promotional calendar; plan and execute campaigns, seasonal initiatives, and tactical promotions

• Analyse customer behaviour and performance data (GA4, heatmaps, user feedback) to understand what works and what doesn't

• Identify conversion friction points in the patient journey and propose improvements

• Spot upsell and cross-sell opportunities based on customer behaviour and product relationships

• Lead product range recommendations (non POM products only) - identify growth opportunities across categories, working closely with the Commercial team to build and expand the product listings

• Monitor inventory performance; identify slow movers, stockouts, and demand gaps

• Support A/B testing of product pages, messaging, and site experience

• Report on merchandising performance, trends, and opportunities to stakeholders

• Feed product performance insights and patient behaviour data into paid search and paid social planning

• Partner with the CRM team to ensure product categorisation, tagging, and lifecycle messaging align

• Work with Commercial and Operation teams on inventory planning; identify range gaps and market opportunities

• Brief the web development team on UX improvements, content priorities, and technical requirements

• Contribute to pricing performance analysis and provide recommendations based on competitive and customer behaviour insights

• Collaborate with internal teams to create compelling product guides, FAQs, comparison tools, and educational content

• Ensure all patient-facing content is accurate, compliant, and supportive of the customer journey

You have 4–7 years' experience in e-commerce, ideally with D2C brands. You've run or significantly contributed to a digital channel—whether from merchandising, product, operations, or growth—and you've driven commercial outcomes.

You understand how to make trade-offs between tactical execution and strategic impact. You're comfortable in ambiguity and can prioritise ruthlessly when everything feels urgent.

• E-commerce platform expertise: Strong working knowledge of Shopify (headless CMS experience a plus). You can manage products, metadata, and basic site structure confidently.

• Analytical mindset: You use data to make decisions. You're comfortable with GA4 or similar analytics tools; you can interpret trends and translate them into action.

• Detail-oriented with operational discipline: You catch errors others miss. You build processes that scale. You're comfortable with product data and compliance tagging.

• Customer-focused thinking: You genuinely care about user experience. You listen to feedback and iterate based on what patients actually need.

• Cross-functional communicator: You work well with teams you don't manage. You can explain why something matters, not just what you need. You influence through insight, not authority.

• Self-starter: You're comfortable with ambiguity. You identify problems and solve them without needing someone to ask. You don't wait for perfect information.

• Commercial acumen: You understand margin, conversion, and unit economics. You think in terms of revenue impact, not just activity.

• Experience in healthcare, pharmacy, or regulated environments (not essential; willingness to learn compliance requirements is)

• Familiarity with design tools (Figma, Canva) or content creation

• Exposure to SEO and on-site optimisation

• Experience with heatmap or session recording tools (Hotjar, Contentsquare)

• Knowledge of product data standards (GTIN, UPC, ASIN, etc.)

You own a channel end-to-end in a regulated healthcare business that's scaling. Your decisions are visible, and your impact is measurable. You'll work with a team that trusts you to run autonomously but values your voice in strategy. You'll learn the healthcare/pharmacy space quickly and build something real—not just optimise for engagement metrics in a corporate silo.

You'll also work in a scale-up where pace is fast, decisions are made with incomplete information, and the person willing to get comfortable with ambiguity wins.

We're not after someone who's perfect on paper. We're after someone who:

• Has shipped something in e-commerce and can talk about what worked and what didn't

• Genuinely enjoys solving customer problems, not just managing tasks

• Can sit comfortably in "we won some, we lost some" decision-making

• Brings commercial instinct alongside execution rigour

• Is excited about healthcare/pharmacy as a problem space to solve

• Generous Leave: 25 days holiday (rising to 27 after year one and 30 after year two) + 8 bank holidays

• Pension Matching: Up to 5% employer matching contributions

• Private Healthcare Scheme

• Flexibility and Wellness: Work-from-home options, cycle-to-work scheme, and more

• Growth Opportunities: Collaborate across teams and represent Montu at events, with support to grow your skills and impact

• Enhanced Maternity & Paternity Leave

Montu UK is a leading digital health company specialising in cannabis-based medicines (CBPM), dedicated to improving patient access to safe and effective treatments. Our mission is to transform lives by combining innovative technology with high-quality clinical care, ensuring patients receive the support they need at every step of their journey.

As a fast-growing organisation, we offer a collaborative and supportive environment where talented people can develop their careers while contributing to meaningful change in healthcare. At Montu UK, your work has a direct impact on improving patients’ lives and expanding access to modern medical treatments.