E-Commerce Marketing Manager

Company Overview  

Established in 1975, Delta Galil Industries is a global manufacturer and marketer of Private Label apparel products for men, women and children, as well as owner of leading fashion brands such as 7 For All Mankind, Schiesser, PJ Salvage, Eminence, Delta and more.  

With an eclectic offering of made-to-order products, Delta Galil’s range includes intimate apparel for men & women, active wear, socks, kids & baby wear. We are proud to have contributed to the success of Walmart, Target, and Marks & Spencer, as well as leading fashion brands such as Calvin Klein, Nike, Victoria’s Secret and many more. Delta Galil also sells its products under brand names licensed to the company including Adidas, Wolford, Polo Ralph Lauren, Wilson, Maidenform, Tommy Hilfiger and others.   

Brand Overview - P.J. Salvage

P.J. Salvage is a leading name in the fashion industry, specializing in high-quality sleepwear, loungewear, and beyond. With a commitment to comfort and style, we have established ourselves as a sought-after brand. P.J. Salvage is a California lifestyle brand, specializing in the world’s softest pajamas, loungewear and lifestyle apparel (and the accessories to go with them!) With a multi-generational appeal, our collections inspire happiness & comfort so that you can more fully embrace life’s moments. Live cozy, feel playful, let your personality shine. Always comfy, never boring. 

Role Overview

P.J. Salvage is seeking a strategic and results-oriented E-Commerce Marketing Manager to own the growth and performance of our digital business. This role will oversee loyalty, email, website experience, affiliates, digital campaigns, and promotional planning — while also managing paid marketing channels in partnership with agencies and vendors. The ideal candidate blends creativity with analytical rigor, and has proven success driving customer acquisition, conversion, and retention across e-commerce channels.

Responsibilities

E-commerce Growth & Marketing Strategy

• Own the e-commerce growth marketing strategy, ensuring processes and implementation align with business goals.
• Partner with agencies and third-party vendors to guide digital marketing efforts across PPC, SEO, paid social, and affiliate channels.
• Manage and monitor the e-commerce budget at a high level, ensuring spend aligns with ROI, ROAS, CPA, and sales objectives.
• Collaborate with agency partners to optimize campaign delivery, landing page performance, and overall conversion.
• Oversee forecasting and ensure marketing plans are paced appropriately for seasonal trends, promotional campaigns, and revenue goals.

Website UX & Conversion Optimization

• Partner with cross-functional teams to continually improve site navigation, content presentation, and product merchandising.
• Conduct A/B testing across landing pages, messaging, and promotions to maximize conversion.
• Ensure marketing campaigns and promotions are seamlessly integrated into the site experience.
• Own the homepage and overall website experience, ensuring campaigns, merchandising, and brand storytelling are consistently represented.

Loyalty & Email Marketing

• Manage and grow the loyalty program to increase repeat purchase and customer lifetime value.
• Own the email marketing calendar, including campaign development, automation, and personalization strategies.
• Monitor key metrics (open rates, CTR, conversion) and optimize for engagement and sales impact.

Campaigns & Promotional Calendar

• Working cross functionally, lead the creation and execution of monthly marketing stories and the annual promotional calendar.
• Collaborate with creative, merchandising, and product teams to develop campaign assets and narratives.
• Manage asset creation for all digital promotions, including text, static, animated, and video formats.

Affiliate & Partnership Marketing

• Expand and optimize affiliate marketing partnerships to drive incremental revenue.
• Support affiliates with creative, offers, and ongoing communication to maximize performance.

Reporting & Insights

• Track and analyze daily, weekly, and monthly e-commerce sales performance across all revenue streams.
• Develop and present monthly sales forecasts and performance targets, beyond paid media, covering total e-commerce revenue.
• Provide actionable insights on category, product, and customer trends to inform merchandising and marketing decisions.
• Deliver weekly, monthly, and campaign-based reporting with actionable insights on all KPIs.
• Communicate campaign metrics, blockers, and opportunities to leadership in a clear and data-driven way.
• Own campaign tracking infrastructure (UTMs, pixels, GA4) to ensure accurate performance measurement.
• Own Monthly and Quarterly Business Reviews across the Digital team.

Market & Competitive Awareness

• Monitor industry trends, competitor activity, and platform developments to inform strategy.
• Ensure the brand remains innovative and competitive within the digital landscape.

• Bachelor’s degree in Marketing, Business, or related field.
• Minimum of 5 years of experience in E-Commerce (Shopify Plus) and digital marketing, ideally in consumer goods, fashion, or retail.
• Strong knowledge of loyalty (Yotpo), A/B testing (Dynamic Yield), email marketing (Attentive), affiliates (Rakuten), and promotional planning (Monday.com).
• Experience working with digital ad channels (Google Ads, Meta, TikTok, Bing, Pinterest,etc.) and managing vendor/agency relationships.
• Proficiency in analytics and reporting tools (GA4, Shopify, Excel, Triple Whale, attribution/tracking tools).
• Strong project management skills with the ability to manage multiple campaigns and deadlines.
• Excellent communication and collaboration skills, with experience aligning marketing with creative, merchandising, and finance teams.
• A test-and-learn mindset, with a proven ability to optimize campaigns for performance.

This a hybrid role, with 4 days in our Irvine, CA office 

PAY RATE: $90,000/yr-$115,000/yr 

At Delta Galil, we strive to hire and nurture amazing talent. Actual salaries will vary depending on factors including but not limited to experience, specialized skills, and internal alignment. 

DIVERSITY VISION STATEMENT: 

We are committed to creating an inclusive environment that welcomes and values the differences among all of our associates, customers, suppliers, and the communities in which we live and conduct business. We are an equal employment opportunity for minorities, females, protected veterans, and the disabled. 

We are committed to providing equal opportunities in employment and treating our associates and applicants without discrimination based on their race, color, gender, age, national origin, religion, sexual orientation, gender identity or expression, marital status, citizenship, disability, protected veteran status, or any other legally protected factor.