E-Commerce Marketing Manager

Posted 27 Days Ago
Be an Early Applicant
Santa Monica, CA, USA
In-Office
85K-128K Annually
Mid level
Food
The Role
Lead US e-commerce marketing for Red Bull Energy Wear: coordinate launches with HQ, manage Shopify merchandising, run manual email campaigns via Bloomreach, drive traffic and revenue, monitor KPIs, and build stakeholder relationships to maximize visibility and commercial performance.
Summary Generated by Built In
Company Description

We're looking for an Ecom Marketing Manager based with our Santa Monica team to drive the integration, visibility and commercial performance of Red Bull Energy Wear merchandise across the US market. Acting as the key link between our US and HQ teams, you will identify merchandise integration opportunities, build strong stakeholder relationships and ensure product launches receive maximum visibility across the Red Bull ecosystem. Success in this role comes from being proactive, commercially driven and able to build a strong network, turning local opportunities into meaningful brand visibility, traffic and revenue.

Job Description

COMMUNICAION, INTEGRATION, AND STAKEHOLDER MANAGEMENT

Act as the primary US contact for Red Bull Energy Wear topics, ensuring close alignment with HQ and project counterparts.

Coordinate US launch and collection plans and communicate local activation plans back to HQ.

Build strong relationships with Red Bull US channel owners to identify opportunities for merchandise integration and support collection and launch activations.

Drive communications integration for Red Bull Shop US across project, network, and country channels.

Ensure all integration activities support Red Bull Shop US visibility, traffic, engagement, and revenue.

EMAIL MARKETING

Own US Shop manual email campaigns aligned with launches, events and commercial priorities through Bloomreach.

Drive traffic, sessions and revenue through manual email communications.

Monitor campaign performance and share insights with stakeholders.

Align and collaborate with HQ on overall email planning and execution.

PLATFORM OWNERSHIP AND REPORTING

Achieve and drive US e-commerce revenue targets and commercial objectives.

Monitor key KPIs including traffic, conversion rate, AOV, sell-through and campaign performance.

Identify growth opportunities and develop recommendations to improve business performance.

Develop and manage forecasting, launch planning and commercial decision-making through data-driven insights.

Partner with HQ teams to continuously improve the customer journey and commercial effectiveness across the US market.

Manage the US Shopify platform, including product launch execution, merchandising, and ongoing platform optimization.

Qualifications

  • 3+ years of experience in e-commerce, marketing, partnerships, brand activation or a comparable commercial role.
  • Strong stakeholder management and relationship-building skills.
  • Experience coordinating cross-functional campaigns and launches.
  • Strong understanding of commercial and digital performance drivers.
  • Proactive, entrepreneurial and self-driven mindset.
  • Strong organizational and communication skills.
  • Experience with Shopify
  • Fluent English, written and spoken.

Additional Information

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa.

The base salary range for this position is $85,360 to $128,040 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified.

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull Consumer Products North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Skills Required

  • 3+ years of experience in e-commerce, marketing, partnerships, brand activation or a comparable commercial role.
  • Strong stakeholder management and relationship-building skills.
  • Experience coordinating cross-functional campaigns and launches.
  • Strong understanding of commercial and digital performance drivers (traffic, conversion, AOV, sell-through).
  • Proactive, entrepreneurial and self-driven mindset.
  • Strong organizational and communication skills.
  • Experience with Shopify and managing e-commerce platform/product launches.
  • Experience running email marketing campaigns (Bloomreach) and analyzing campaign performance.
  • Fluent English, written and spoken.
  • Authorization to work in the United States (U.S. citizen, permanent resident, or valid work authorization).

Red Bull Compensation & Benefits Highlights

The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about Red Bull and has not been reviewed or approved by Red Bull.

  • Healthcare Strength Health coverage is characterized by comprehensive medical, dental, and vision plans alongside robust mental health access, including up to 25 free coaching/therapy sessions and digital physical therapy. Wellness initiatives such as gym subsidies, on-site fitness classes, and Fit For Flight further enhance overall healthcare value.
  • Parental & Family Support Family supports include paid family leave, incentives for healthy pregnancies, coverage for doulas/midwives, free breast milk shipment, and caregiving resources like subsidized back-up care. Adoption and surrogacy reimbursement up to $25,000 and parenting support tools broaden accessibility across family stages.
  • Leave & Time Off Breadth Paid time off is positioned as generous, typically ranging from 20–30 days annually, with Red Bull North America noted at 36 days. A paid holiday schedule complements vacation and leave options.

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The Company
HQ: Fuschl am See
26,878 Employees
Year Founded: 1987

What We Do

Red Bull Gives Wiiings to People and Ideas. This has driven us – and all we do – since 1987. Today, Red Bull operates in over 170 countries, selling more than 12 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. Check out our open roles to become part of the world of Red Bull. Most jobs take energy, ours give it. Check out our open roles to become part of the world of Red Bull – jobs.redbull.com

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