E-Commerce Manager

Key Responsibilities

• Manage and continually optimize the hotel’s primary website (Brand.com) and direct booking engine to maximize Conversion Rate (CVR) and Average Order Value (AOV).
  
• Execute A/B testing, user experience (UX) enhancements, and landing page strategies aligned with current revenue tactics (e.g., packages, seasonal promotions, upsells).
  
• Audit site functionality, page load speeds, and mobile responsiveness to ensure a friction-free booking journey.
  

2. Revenue-Driven Digital Marketing Execution

• Work with the Director of Revenue Management to allocate digital ad spend based on real-time booking pace, low-occupancy periods, and geographic target markets.
  
• Manage paid search (PPC/SEM), search engine optimization (SEO), metasearch campaigns (Google Hotel Ads, TripAdvisor, Trivago), and retargeting ads.
  
• Coordinate email marketing automation (CRM) for direct guest targeting, pre-arrival upselling, and post-stay retention campaigns.
  

3. OTA Merchandising & Third-Party Distribution

• Audit and optimize the hotel’s profile listings across major Online Travel Agencies (Expedia, Booking.com, Agoda, etc.) and Metasearch sites.
  
• Collaborate with Revenue Management to verify content accuracy, room type display, imagery, rate parity compliance, and promotional participation on OTAs.
  
• Leverage OTA merchandising tools (e.g., preferred partner status, sponsored listings, visibility boosters) intentionally during low-demand periods.
  

4. Analytics, Tracking & Reporting

• Measure and report monthly digital performance, return on ad spend (ROAS), acquisition cost per booking, web traffic, and channel share metrics using Google Analytics 4 (GA4) and revenue systems.
  
• Track shift in booking channel distribution (Direct vs. OTA share) to monitor cost-of-acquisition savings.
  
• Present actionable insights during weekly strategy/commercial meetings with Revenue Management and Sales/Marketing teams
  

Skills, Knowledge and Expertise

• Web analytics platforms (Google Analytics 4, Tag Manager).
  
• Central Reservation Systems (CRS), Property Management Systems (PMS), and Channel Managers.
  
• Meta-search platforms and Google Ads dashboard management.
  
• Content Management Systems (CMS) and OTA extranets (Expedia Partner Central, Booking.com Partner Hub).
  

About
Founded in Germany in 1897, Kempinski Hotels has long reflected the finest traditions of European hospitality. Today, as ever, Kempinski is synonymous with distinctive luxury.Located in many of the world's most well-known cities and resorts, the Kempinski collection includes hotels in a grand manner, pace-setting modern establishments and older hotels of individual charm. All blend gracefully into their surroundings and offer luxurious accommodation, superb cuisine and unrivalled facilities - complemented by impeccable service.For leisure and business guests alike, the name Kempinski has long been synonymous with style, mobility and efficiency. Put simply, they are the first choice for the discerning individual.In addition to operating many of the finest city hotels in the world, Kempinski is a name that can now be found in many exciting resort locations, each combining local flair and ambience with the international standards of service and luxury that Kempinski guests have come to expect.