WHAT YOU’LL DO
As the E-commerce Lead, you will be responsible for contributing to digital growth by optimizing the online shopping experience. Manage daily planning and execution of product exposure on our website and app. Analyze trends, customer behavior, and inventory to ensure strong commercial performance and brand perception. Collaborate with Omni Merchandising and Marketing teams to drive sales and deliver a seamless, relevant shopping journey.
You will:
- Secure and drive publishing of content in line with the daily commercial customer plan, while adapting to ad hoc adjustments to ensure optimal performance.
- Execute and optimize product ranking by analyzing current trends, customer behavior, inventory availability, and commercial packs.
- Optimize navigational entries based on performance data and customer behavior, including enhancing internal search through synonym additions and creation of relevant search landing pages.
- Execute deals and discount activities, and enhance their effectiveness through strategic content publishing and exposure tactics.
- Extract data from reporting sources translate findings into actionable insights and hypotheses to guide decision-making.
- Collaborate closely with Digital Experience Leads to ensure a seamless digital experience that supports growth and strengthens brand perception.
- Provide insights and feedback to the regional Omni Merch team to influence product strategy, and to the Customer Activation & Marketing team to inform customer strategy.
- Work with Media team the Customer Activation & Marketing team to coordinate campaigns and activations that leverage recent trends and insights.
WHO YOU’LL WORK WITH
You’ll collaborate closely with Digital Experience Leads, Merchandising, Media, and Customer Activation & Marketing teams to deliver a seamless and impactful digital experience. You’ll also engage with regional Omni Merch and Global teams to align on strategy, share insights, and drive performance.
WHO YOU ARE
We are looking for people with…
- At least 2 years of experience in fashion retail eCommerce, with a proven track record of driving commercial success through collaboration on product and customer experience.
- A deep understanding of the digital ecosystem and how its components work together to support eCommerce growth.
- Strong knowledge of fashion retail, including regional market dynamics and evolving consumer preferences.
- Analytical skills to interpret sales data, search trends, and web analytics for optimizing product visibility and performance.
- Proficiency in site merchandising to enhance the online shopping experience.
- Hands-on experience with eCommerce platforms and content management systems.
- A data-driven mindset with strong analytical capabilities and the ability to turn data into actionable insights
And people who are…
- Strong communicators who can present complex insights in a clear and engaging way.
- Collaborative and open-minded team players.
- Solution-oriented, with a proactive and problem-solving mindset.
- Curious, innovative, and always looking for ways to improve.
- Fluent in both written and spoken English.
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits with extensive development opportunities around the globe.
- 25% discount in all H&M brands
- H&M Incentive share scheme (HIP)
- Sport card or access to Multilife Program with employer’s contribution for you & optionally for dependent members
- Life insurance in attractive price
- Private medical insurance with employers’ contribution for you & optionally for dependent members
- 1 additional day off after being with us 10 years (& after every 5 years)
- Bonus for referring a friend to work in H&M
- Glasses compensation
- Hybrid work model (3 days in the office, 2 days WFH)
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
This is a full-time role based on a local contract in Warsaw, Poland. E-commerce Lead is part of the Digital team and reports to the E-commerce Commercial Manager.
If you feel that this is an opportunity that will drive you, please apply with your CV in English no later than July 6th, 2025. Due to data privacy policies, we only accept applications via our career page.
Take the next step in your career together with us. The journey starts here.
*We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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