Company Description
Job Description
As an E-Commerce Lead in the Digital function, you contribute to digital profitable growth, playing a critical role in optimizing the digital shopping experience for our customers in the region, you are responsible for the day-to-day planning and execution of the product exposure of our owned digital transactional channels (.com & app). You ensure an experience that delivers on both commercial performance and brand perception by conducting analysis to understand current trends, search insights, customer behavior and inventory availability. You work closely with various functions, including Omni Merchandising and Customer Activation & Marketing, to drive omni sales performance while delivering a seamless, relevant shopping journey.
This hybrid role reports into our Regional E-Commerce Commercial Manager and is based out of New York, NY.
A Day in the Life
Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*
Sales
- Day-to-day planning and execution of product exposure within your department page on .com and app to secure commercial performance and brand perception
- Secure and drive publishing of content in line with daily commercial customer plan as well as ad hoc adjustments as needed to secure optimal performance
- Execution and optimization of product ranking based on analysis and understanding of trends, customer behavior, inventory availability and commercial packs
- Optimization of navigational entries based on performance and customer behavior in line with overall product exposure strategy
- Optimization of internal search including addition of synonyms and creation of relevant search landing pages
- Execution of deals & discount activities, optimization of execution through content publishing and exposure tactics
Customer
- Extract data using Sequel (SQL) and translate those into actionable insights and hypotheses.
- Stay updated on fashion industry trends, customer preferences, and competitive activities to adjust site merchandising activities accordingly.
Collaboration
- Work closely with Experience Leads to secure digital experience that is optimized for overall growth and brand perception.
- Work together with Experience Lead and Customer Activation & Marketing team to align campaigns and activations to capitalize on recent trends and insights.
- Provide insights and feedback to regional Omni Merch team to guide product strategy and to regional CAM team to guide customer strategy.
Qualifications
Who You Are:
- Bachelor’s Degree, preferably in Business, Economics or E-commerce
- 3+ years’ experience in eCommerce roles in the fashion retail industry
- Exceptional analytical and quantitative problem-solving skills
- Excellent communication and presentation skills
- Highly analytical, structured, organized, and efficient
- Commercial salesmanship with drive to achieve results and hit goals
- Strategic mindset with ability to both execute and develop way of working to align with sales and brand goals
- Experienced in E-Commerce with understanding of the total digital ecosystem and its synergies
- Expertise in eCommerce platforms and content management systems to manage product listings and website content effectively
- Ability to work with data enablement platforms and querying languages (SQL); experience utilizing Google Analytics, Tableau & Power BI
- Inclusive, positive, open to feedback, willing to multitask and learn on the job
- Ability to travel internationally up to 10% of the time
Additional Information
Why You’ll Love Working at H&M
- We value diverse backgrounds, including but not limited to race, ethnicity, gender, age, religion, sexual orientation, and disability
- We pride ourselves on being a values-driven organization, guided by our 7 unique values that have been part of our success story for over 75 years
- You’ll have access to our Colleague Resource Groups (CRGs) to find community and networking opportunities among colleagues
- We are an inclusive company where you’re encouraged to be yourself at work
- You will have access to a large global talent community, where career growth and aspirations have no limits
- We believe in supporting your overall wellbeing and offer comprehensive benefits inclusive of health insurance, wellness and family support programs, company match 401k, paid leave programs, and paid time off, including a community day to serve your local community
- You’ll be able to express your personal style with our employee discount at H&M, & Other Stories, and COS
Compensation: salary range is $98,957 - $111,326 annually**
*This job posting highlights the most critical responsibilities and requirements of the job and is not all-inclusive. There may be additional duties, and responsibilities assigned for this job at the company’s discretion.
**H&M, in good faith, has assessed this posted range of compensation as the accurate range for this role and location at the time of this posting. H&M may ultimately pay more or less than the posted range depending on candidate qualifications. This range may be modified in the future.
Job Status: Salary, Exempt
EEOC Code: PRO
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What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries.
But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers.
Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future.
Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you.
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