You will build and lead the Product & Experience team, combining Product Managers and UX Designers, working closely with Webshop team and Business Technology (IT). Together, you ensure the e-commerce platform delivers seamless, customer-centric experiences that drive conversion, revenue, and loyalty.
Your Role
As Head of Product & Experience, you define the product vision, strategy, and priorities across digital platforms. Using our Digital North Star and customer insights, you focus the organization on the right problems and turn them into impactful product and experience initiatives.
You lead and empower the Product & Experience team, setting standards for discovery, experimentation, and experience quality. While Product Owners manage delivery, you work through your team to safeguard vision, ensure quality, and maximize business impact.
A key part of your role is building this new team, establishing ways of working, clarifying roles, and embedding a customer-centric, product-led mindset. You also influence and convince senior stakeholders (incl. the Board) on strategy, investment priorities, and the digital roadmap.
What You’ll Do
- Define and own the digital product vision and priorities with your team
- Translate insights, goals, and operational needs into high-impact initiatives with Product Managers
- Lead product and experience discovery, research, and validation with your team
- Connect customer problems to measurable business outcomes
- Drive optimization through experimentation, CRO, and A/B testing
- Embed customer-centric, product-led ways of working across E-commerce
- Partner with Business Technology, Webshop team, Marketing, and Merchandising to ensure coherent end-to-end journeys
- Set standards for UX quality, design systems, and brand-aligned experiences
- Build, mentor, and grow the team, fostering a collaborative, high-performing culture
- Influence senior stakeholders (incl. Board) on strategy and roadmap
How Success Is Measured
- Conversion, add-to-cart, and checkout completion
- Average Order Value and Units per Transaction
- Customer satisfaction (CSAT / NPS)
- CLV & retention
- Experimentation impact and measurable outcomes
- Team growth, collaboration, and adoption of product-led ways of working
- Board and stakeholder alignment on strategy and roadmap
What You Bring
- 10+ years in digital product leadership within large international e-commerce or consumer-facing platforms (min. of 100 m EUR of demand sales)
- Proven ability to define strategy and priorities from customer insight, data, and business value
- Strong experience in product discovery, UX, experimentation, CRO, and analytics
- Demonstrated ability to lead, mentor, and grow Product Managers and UX Designers
- Experience in building teams and establishing ways of working
- Track record of influencing senior leadership and the Board
- Strong collaboration skills across UX, Engineering, Product Owners, and stakeholders
- Excellent communication and influencing skills to align business, tech, and design around product vision
- Passion for creating customer-centric digital experiences that deliver measurable impact
What We Do
Hunkemöller is committed to being a much-loved, social, and inclusive brand. We take pride in creating an environment where people not only love to work but also become true brand ambassadors. Our purpose and values have undergone a transformation, our purpose is to inspire and empower women to be their most beautiful and authentic selves, together we lift each other up! Our values emphasize what we hold as fundamental to our brand identity: Empowering, Playful, In-touch, Inclusive, Inspiring, and Responsible. With these principles we are shaping our culture, steering our actions and aligning with our expanding dedication to setting industry benchmarks in inclusivity and responsibility through innovative and sustainable initiatives. With a robust presence spanning over 900 stores across 15 countries, we are on a trajectory of continuous growth. Our commitment to World-Class service is not just a promise but a reflection of our ethos, extending seamlessly across channels and locations, including our upcoming opening of our state-of-the-art Distribution Center in Almere, aimed at stream-lining productivity, and boosting efficiency for our customers. Hunkemöller proudly holds the prestigious title of TOP EMPLOYER in the Netherlands for 2024, marking seven consecutive years of winning, while Germany maintains a 5-year streak. In Denmark, we are back-to-back winners for the 2nd year, a testament to our unwavering commitment to our people and the utmost care we invest in our employees
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