E-commerce - Global Customer Acquisition Leader

Posted Yesterday
Be an Early Applicant
2 Locations
Senior level
Software • Business Intelligence
The Role
The E-commerce Customer Acquisition Leader is responsible for developing and implementing strategies for organic and paid customer acquisition, creating a sales funnel, overseeing SEO, managing content strategy, and analyzing campaign performance to drive customer engagement and conversions.
Summary Generated by Built In

Description

Infopro Digital Group’s Consumer Automotive Division are recruiting for a talented and motivated e-commerce customer acquisition leader to join our team on a permanent basis. The Consumer Automotive division consists of brands such as Haynes, Clymer, Chilton and many more. Infopro is a global organisation with 4,000 employees based in 18 Countries and a turnover of €550 million.


The E-commerce Customer Acquisition Manager is responsible for implementing strategies to acquire customers in the digital channels potential DIY customers are likely to become aware, research, and ultimately shop for vehicle-specific DIY solutions. We expect this role to be primarily focussed on organic strategies but also support paid channels where appropriate and/or complementary.


This job can be located in our offices in either London or our Head Office in Yeovil, Somerset. It is anticipated that after a period of training, the role can be completed with a mix of office-based and homeworking. This is a permanent full-time role.

Position Overview

The Customer Acquisition Manager - Ecommerce is a strategic and results-driven professional responsible for growing customer consideration for paid DIY solutions across our core and new markets. This role focuses on implementing targeted and data-driven organic customer acquisition strategies to create a high quality and successful customer marketing & sales funnel for our website.

- Develop a full customer sales funnel

- On-page and off-page SEO

- Content strategy (planning, creation, promotion, user intent, timing)

- Content sourcing (internal/external, various formats, copyrighting, DIY experts)

- Multi-channel marketing and sales assets

- Customer segmentation and customer insights

- Communications and messaging

KPIs

  • New customer acquisition

- Size/Growth in traffic per segment

- Size/Growth in conversion per segment

  • Customer acquisition cost
  • Customer conversion rate per channel
  • Content quality (visibility, SERP rankings, user engagement)


Key Responsibilities

Customer Acquisition Strategy to create a customer pipeline:

- Develop and execute comprehensive customer acquisition strategies aligned with business goals and target audience.

- Analyse market trends, competitor activities, and customer insights to identify opportunities for acquisition.

Multi-Channel Content Marketing:

- Plan and oversee campaigns across multiple channels, such as digital content advertising, social media, email marketing, content marketing, SEO (on-page and off-page), and digital events.

- Optimize budget allocation and campaign performance based on data and analytics.

Upper and lower funnel: From Awareness, Lead Generation to Conversion:

- Generate high-quality awareness, leads and conversion through various organic marketing initiatives and conversion tactics.

- Implement lead nurturing programs & communications to move prospects through the customer journey.


Data Analysis and Reporting:

- Monitor and analyse the performance of customer acquisition campaigns and channels.

- Provide regular reports and insights to measure the effectiveness of marketing efforts and make data-driven decisions.

Collaborative Teamwork:

- Collaborate with internal/external teams, including DIY editorial, sales and product, technical SEO, product management, to align customer acquisition efforts with sales goals, product launches and customer expectations of unique selling points.

- Work closely with internal/external creative resources to develop compelling DIY assets and content.

 Testing and Optimisation:

- Conduct A/B testing and continuous optimization of marketing campaigns to improve conversion rates and ROI.

- Implement best practices and industry benchmarks to drive continuous improvement.

Budget Management:

- Manage the customer acquisition budget effectively to maximize ROI and achieve acquisition targets.

- Ensure efficient allocation of resources across marketing channels.

Market Research and Segmentation:

- Conduct market research to identify and understand target audiences and segments.

- Tailor marketing messages and campaigns to resonate with specific customer segments.

Requirements

- Bachelor’s degree in marketing, Business Administration, or a related field. Master's degree is a plus.

- Proven experience in customer acquisition, digital content marketing, or SEO-led performance marketing roles.

- Strong understanding of various content-led channels and tactics for lead generation and customer acquisition including SEO, social media etc.

- Proficiency in digital marketing tools, SEO, social media, content, and customer engagement platforms,

- Globally oriented analytical mindset with the ability to interpret data and draw actionable culturally relevant insights based upon the maturity or sophistication of the market.

- Excellent communication and presentation skills to convey marketing strategies and results to stakeholders.

- Demonstrated ability to think strategically and develop data-driven marketing plans.

- Creative thinking with a focus on innovation and staying ahead of marketing trends.

- Project management skills to handle multiple campaigns and initiatives simultaneously.

- Strong leadership and teamwork abilities to collaborate with crossfunctional teams.

Benefits

Location:

Hybrid working - attending either the Head office in Sparkford, Somerset or London Headquarters at least 2 days per week.

Benefits:

Hybrid working

Generous base salary

25 days annual holiday allowance

Additional days leave for Birthday

Life assurance

Group pension scheme

Employee Assistance Programme


Learn more about us

Infopro Digital is a B2B group specialising in information and technology. With a presence in 18 countries, the group has 4,000 employees of 55 nationalities.


Infopro Digital connects professional communities.


Our brands are leaders in the five key economic sectors: construction and public sector, automotive, industry, risk & insurance, and retail.


With our solutions, decision makers make informed decisions and companies develop their business and performance in a sustainable way.


Top Skills

Seo
The Company
HQ: New York, NY
1,510 Employees
On-site Workplace
Year Founded: 2001

What We Do

Infopro Digital is a leading player in the business-to-business information and services with 3,300 employees and over 100 brands covering Insurance & Finance, Automotive aftermarket, Construction, Retail, Industrials and the Public Sector.

The group offers its customers and clients multi-media products and solutions. Software, tradeshows, databases, digital solutions, lead generation, analysis & insight, events and training helps customers and clients to:
• Improve their efficiency and productivity
• Make informed decisions faster with better insights on a daily basis
• Grow revenue by generating new business and sales opportunities

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