The Role
The E-commerce Customer Acquisition Manager is responsible for implementing strategies to acquire customers in the digital channels potential DIY customers are likely to become aware, research, and ultimately shop for vehicle-specific DIY solutions. The role includes developing customer acquisition strategies, overseeing multi-channel content marketing campaigns, optimizing budget allocation, generating awareness and leads, implementing lead nurturing programs, analyzing campaign performance, and collaborating with the team.
Summary Generated by Built In
The Company
What We Do
Infopro Digital is a leading player in the business-to-business information and services with 3,300 employees and over 100 brands covering Insurance & Finance, Automotive aftermarket, Construction, Retail, Industrials and the Public Sector.
The group offers its customers and clients multi-media products and solutions. Software, tradeshows, databases, digital solutions, lead generation, analysis & insight, events and training helps customers and clients to:
• Improve their efficiency and productivity
• Make informed decisions faster with better insights on a daily basis
• Grow revenue by generating new business and sales opportunities
