E-Commerce Executive

Company Description

Sika is a specialty chemicals company with a leading position in the development and production of systems and products for sealing, bonding, damping, reinforcing, and protecting in the building sector and motor vehicle industry.

Job Description

POSITION SUMMARY:

Your role will be essential in bringing your E-Commerce expertise to Sika Thailand. As an E-Commerce Executive, you will report to our Marketing Manager and serve as the primary contact point with our outsourced E-Commerce Enabler. Together, you will develop Sika E-Stores on various marketplaces, overseeing E-Store operations, communication, sales, promotion, and customer traffic.
You will be based at the Sika Sales Office in Regent House, Lumphini.

Work Coordination:

• Collaborate closely with our outsourced E-Commerce Enabler to strategize and implement E-Commerce initiatives.
• Work in tandem with the Enabler to manage operations, including defining product stock, clearance campaigns, handling product returns, and managing customer service inquiries and FAQs…
  

Marketplace Management:

• Establish, maintain, and activate Sika E-Stores on major platforms such as Lazada, Shopee, Tiktok, etc. It includes content management.
• Facilitate triangular cooperation with Enablers, Lazada + Shopee Key Account Managers.
• Establish and manage Sika E-Store on Allkons.
  

Sales:

• Drive digital sales to meet specified targets, while closely monitoring Return on Investment (ROI) metrics, including Gross Merchandise Volume (GMV) and marketing fees.
  

Customer Support:

• Support the growth of existing customers, Dealers, and Modern Trades for E-commerce channel by providing engaging content and actively tracking sales performance.
• Conduct occasional follow-up meetings with customers to assess their needs and provide tailored support.
  

Marketing Strategy:

• Define and execute the 4Ps tactic (promotion, place, price, product) both on and offsite to enhance product visibility and sales.
• Analyze data and gather intelligence on competitors to identify market trends, customer preferences, and opportunities for improvement.
  

Corporate Identity and Communication:

• Ensure strict adherence to Corporate Identity guidelines, maintaining a consistent brand image across all E-Commerce platforms and communications.
  

Reporting:

Prepare and deliver comprehensive monthly reports to the Asia-Pacific Regional Team.

Qualifications

• Bachelor’s degree in business administration, Digital Marketing, E-Commerce, IT, or related field
• At least 3 years relevant experience in E-Commerce
• Strong understanding of digital marketing principles and best practices
• Experience with e-commerce marketing platforms and tools
• Excellent analytical and problem-solving skills
• Excellent communication and interpersonal skills

English (B2 level) is a must to grow in a multicultural working environment.

Additional Information

JOB COMPETENCIES:

Candidates will be assessed on the following competencies during the interview process:

• Integrity and Trustworthiness
• Self-discipline
• Commitment to strengthening the company's competitiveness through collaboration with stakeholders.
• Effective business communication
• Systematic acquisition of new customers
• Identification of customer needs
• Strategic presentation and proposal preparation
• Project management skills
• Systematic customer relationship and satisfaction management
• Ability to convince and win customer's trust
• Accurate and precise technical communication
• Proficiency in organizing seminars and specification-related events
• Knowledge and understanding of the construction market
• Business intelligence regarding customer and competitor movements
• Strong analytical skills
• Financial sense and investment acumen
• Adaptive problem-solving approaches for different situations