Role Overview
The E-commerce Executive is responsible for managing day-to-day online trading and optimisation across a Shopify store. This role focuses on improving conversion rates, increasing average order value (AOV), enhancing the customer journey, and maintaining commercially effective product presentation to support sustained online sales growth.
Key Responsibilities
Trading & Performance
- Manage daily Shopify trading and site optimisation.
- Monitor sales and site performance, providing insights and recommendations.
- Deliver ongoing site improvements and optimisation initiatives.
Customer Journey & CRO
- Improve the end-to-end customer journey across all key pages (homepage, product, cart, checkout, and search).
- Identify and remove friction in the path to purchase.
- Drive conversion rate optimisation through testing, prioritisation, and performance tracking.
Merchandising & Product Management
- Manage product merchandising across collections, search, and campaign pages.
- Oversee product setup, tagging, pricing, promotions, imagery, and content accuracy.
- Increase AOV through bundling, cross-sell, upsell, and strategic merchandising.
Campaign & Site Management
- Launch campaigns, product updates, and promotions accurately and on time.
- Ensure the site is on-brand, up to date, and aligned with commercial priorities.
Data & Analytics
- Use Shopify, GA4, and analytics tools to track performance and identify opportunities.
- Measure the impact of optimisation and site changes.
Collaboration & Technical Support
- Work with internal teams and external partners (developers, designers, agencies).
- Support site performance improvements and brief technical or creative requirements.
General
- Maintain accuracy across all site content and product data.
- Take ownership of deliverables and support ongoing business needs.
Requirements
Experience & Skills
- 4+ years’ experience in e-commerce, online trading, or Shopify optimisation.
- Strong Shopify expertise (merchandising, collections, tagging, apps, and campaigns).
- Proven ability to improve conversion rate, AOV, and sales performance.
- Strong understanding of CRO and e-commerce funnel optimisation.
- Proficient with GA4, Shopify analytics, and performance reporting.
- Experience with A/B testing and CRO tools preferred.
- Basic HTML/CSS (Liquid/JS a plus but not essential).
Commercial & Soft Skills
- Strong commercial and merchandising mindset.
- High attention to detail across product and campaign execution.
- Excellent communication and stakeholder management skills.
- Self-driven, organised, and able to prioritise effectively.
Education & Industry
- Degree in Marketing, Business, or related field (preferred).
- Experience in fashion, retail, or premium consumer brands highly desirable.
Benefits
Why Join Twoconnect?
We offer more than just a job — we offer a supportive and rewarding career experience. Here’s what you can expect from this opportunity:
- Work setup – Work from home; Dayshift
- Monday to Friday; weekends off
- HMO with 2 free dependents and medical reimbursements
- Government-mandated benefits
- Opportunities to work with leading companies in Australia and beyond
- Training programmes for career development
- Engaging company outings, team activities and wellness sessions
- Supportive, inclusive culture
- Dedicated managers focused on your growth and success
Twoconnect connects highly skilled Filipino professionals with established companies in Australia, New Zealand, the United States, the United Kingdom and Europe, providing direct access to global careers and long-term opportunities.
We offer competitive pay and benefits, additional entitlements and structured career development programs that make employment both financially rewarding and professionally sustainable.
Our industry-leading retention rate demonstrates our commitment to a people-first culture that prioritizes stability, growth and genuine care for every employee.
Twoconnect is an equal opportunity employer. We value cultural diversity and foster an inclusive workplace where every employee is respected and supported as part of a growing global team.
🔗 Learn more about us through our official pages:
Website: https://twoconnect.com.au/
Careers: https://apply.workable.com/twoconnect-careers/
LinkedIn: https://linkedin.com/company/twoconnectau
Facebook: https://www.facebook.com/2woconnect/
Instagram: https://www.instagram.com/twoconnect_/
Skills Required
- 4+ years' experience in e-commerce, online trading, or Shopify optimisation
- Strong Shopify expertise (merchandising, collections, tagging, apps, and campaigns)
- Proven ability to improve conversion rate, AOV, and sales performance
- Strong understanding of CRO and e-commerce funnel optimisation
- Proficient with GA4, Shopify analytics, and performance reporting
- Experience with A/B testing and CRO tools
- Basic HTML/CSS
- Liquid/JavaScript knowledge
- Strong commercial and merchandising mindset
- High attention to detail across product and campaign execution
- Excellent communication and stakeholder management skills
- Self-driven, organised, and able to prioritise effectively
- Degree in Marketing, Business, or related field
- Experience in fashion, retail, or premium consumer brands
What We Do
Twoconnect is an Australian-owned managed offshoring services provider that helps businesses scale by connecting them with skilled remote professionals in the Philippines. They provide comprehensive managed services, including talent sourcing, recruitment, IT setup, onboarding, and ongoing HR and performance management. Their mission is to empower people with global employment opportunities while helping clients reduce operational costs and improve efficiency through seamless cultural and operational integration.
