E-commerce Business Operation Manager

Overview:

The E-Commerce Product Marketing Manager plays a pivotal role in achieving online sales targets through effective product promotion and positioning. This position focuses on developing and implementing marketing strategies to enhance product awareness, engagement, and ultimately drive sales. Key responsibilities include Ecommerce business planning, managing product content, implementing GTM strategies, and overseeing product campaigns.

Duties & Responsibilities:

1.       Responsible for Online Sales Target Completion:

·       Directly accountable for meeting online sales targets.

·       Develop and execute strategies to maximize online sales performance.

2.       Sales Diagnostics & Reporting:

·       Conduct diagnostics on sales performance.

·       Generate reports to analyze sales data and identify opportunities for improvement.

3.       Product Page Setup & Optimization:

·       Oversee the setup and optimization of product pages.

·       Ensure alignment with global online display materials while localizing content based on regional campaigns and events.

4.       Ad Operations & Metrics Management:

·       Manage advertising operations related to product promotion.

·       Monitor and analyze metrics to optimize advertising effectiveness.

5.       Budget Allocation & Management:

·       Allocate budgets effectively for product marketing initiatives.

·       Manage and track expenses to ensure cost-effectiveness.

6.       Pre-Sales & Post-Sales Optimization:

·       Develop strategies for pre-sales engagement to enhance product interest.

·       Implement post-sales optimization measures for customer satisfaction and retention.

Qualifications:

• Master's degree or above in business, marketing, product design, e-commerce or a related field.
• More than 2 years' experience in e-commerce, product marketing, product content creation, product design, product planning and/or GTM marketing.
• Proficient in GTM structure and planning to monitor and guide overseas companies to localize.
• Strong written and verbal communication.
• Strong knowledge of digital marketing principles and best practices
• Familiar with product content Management, being able to optimize the online product pages effectively.
• Excellent computer skills. Proficient with Outlook, Word, Excel.
• Familiar with e-commerce operations and advertisement management.
• Able to prioritize and multi-task.

Preferred Skills:

• Bilingual in English & Mandarin a plus.

Hisense USA is an equal opportunity employer and does not discriminate against any employee or applicant for employment because of race, color, religion, sex, national origin, age, disability, or genetic information. We comply with all applicable laws regarding equal employment opportunity and affirmatively seek to recruit, develop, and promote qualified individuals from diverse backgrounds. Our company is committed to providing a work environment that is free from discrimination, harassment, and retaliation. We encourage applicants of all ages, races, ethnicities, religions, genders, sexual orientations, and abilities to apply for employment with our company.