The Role
Manage and optimize Shopify DTC site and third-party marketplaces (Amazon, Walmart) including listings, promotions, inventory coordination, performance analysis, and cross-functional campaign execution to improve conversion, profitability, and customer experience.
Summary Generated by Built In
*Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.*
Channel Management
- The E-Commerce Account Manager will be responsible for driving the growth, optimization, and performance of Sunny Health & Fitness’s digital sales channels. This includes managing product listings, promotions, performance metrics, and day-to-day operations across our Shopify DTC website and third-party e-commerce marketplaces such as Amazon and Walmart.com. You will play a key role in improving conversion, profitability, and customer experience.
Channel Management
- Own the daily management and optimization of e-commerce platforms including Shopify, Amazon, Walmart.com, and other digital marketplaces.
- Ensure accurate, compelling, and SEO-optimized product listings (titles, descriptions, images, A+ content, and more).
- Manage product launches, pricing updates, and promotional calendars across platforms.
- Analyze and track key performance metrics (traffic, conversion rate, sales, margins, return rate, etc.) to identify growth opportunities.
- Regularly audit site and marketplace listings for accuracy, visibility, and best practices.
- Monitor and improve customer ratings, reviews, and overall experience.
- Partner with operations and logistics teams to ensure product availability and minimize out-of-stocks or fulfillment delays.
- Forecast demand and monitor stock levels to support sales goals and prevent over- or under-stocking.
- Collaborate with internal marketing and paid media teams to plan and execute promotions, ad campaigns, and email strategies aligned with channel goals.
- Optimize product visibility through strategic use of platform tools (e.g., Amazon ads, Shopify apps, coupons, deals).
- Maintain platform compliance and resolve any account health, policy, or listing issues proactively.
- Stay current on platform updates, algorithm changes, and emerging tools or trends.
- Work closely with creative, marketing, product, and customer service teams to align messaging, resolve issues, and improve the end-to-end digital shopping experience.
- Bachelor’s degree in Marketing, Business, E-Commerce, or related field
- 2–4 years of experience in e-commerce account management, digital merchandising, or online marketplace operations
- Hands-on experience with Shopify, Amazon Seller/Vendor Central, and other major e-commerce platforms
- Strong analytical skills and experience working with data platforms (Google Analytics, Excel, Looker, or similar)
- Knowledge of SEO best practices and digital conversion optimization
- Highly detail-oriented with a strong sense of ownership and urgency
- Experience in fitness, consumer goods, or DTC e-commerce a plus
- Medical, Dental, Vision Insurance: Company covers 80% for employees only.
- Life Insurance: Fully covered by the company
- 401k Dollar for Dollar matching up to 3%, eligible to enroll after one full year with the company. 100% fully vested
- Sick Paid Leave
- 7 Paid Holidays (Eligible after probation period)
- Accrued Vacation
- Company provides discounts for fitness equipment for our employees
Skills Required
- Bachelor's degree in Marketing, Business, E-Commerce, or related field
- 2-4 years of experience in e-commerce account management, digital merchandising, or online marketplace operations
- Hands-on experience with Shopify, Amazon Seller/Vendor Central, and other major e-commerce platforms
- Strong analytical skills and experience with data platforms (Google Analytics, Excel, Looker, or similar)
- Knowledge of SEO best practices and digital conversion optimization
- Highly detail-oriented with a strong sense of ownership and urgency
- Experience in fitness, consumer goods, or DTC e-commerce
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The Company
What We Do
At Sunny Health & Fitness, we believe a quality workout experience and a healthy lifestyle should be within reach of anyone who wants it. Our mission is to make fitness accessible to everyone. Whether fit or not, young or old, busy professionals, students, and stay-at-home parents alike. Every size, budget, and ability is invited into the Sunny family. From treadmills to cycle bikes and everything in between, Sunny has a wide array of fitness products for both home users and elite fitness pros. With 21 years of fitness as a specialty, Sunny Health & Fitness is widely recognized as a premiere distributor of high quality health & fitness products.
