WHAT YOU'LL DO
As a E-com Lead, you drive digital commercial performance by planning and executing product exposure across .com and app—ensuring the offer is relevant, visible, and aligned with commercial priorities.
You will:
- Plan and execute daily product exposure on .com and app in line with commercial and marketing priorities
- Manage site merchandising and optimize product ranking, navigation, deals, and visibility to drive sales performance
- Use data and customer insights to continuously improve exposure tactics, search optimization, and overall site experience
- Collaborate with Commercial, Experience, and Customer Activation teams to align campaigns, product strategies, and site plans
- Contribute to improving the end-to-end digital shopping journey across customer groups
- Monitor performance and make agile adjustments to secure strong commercial outcomes
WHO YOU'LL WORK WITH
You’ll work closely with Commercial Managers, Experience teams, and Customer Activation teams, aligning daily actions and sharing insights to strengthen digital performance and the customer journey.
This role will be reporting to the Commercial Manager.
WHO YOU ARE
We are looking for people who…
- Have a Bachelor’s degree in Business, Marketing, Economics, or similar
- Minimum of 2+ years' experience in e-Commerce experience, preferably in fashion retail
- Bring experience in e-commerce, online merchandising, or digital retail
- Have strong understanding of UX, site optimization, and digital customer behaviour
- Are analytical and commercially driven, using data to guide decisions
And people who are…
- Curious about fashion, retail, and digital trends
- Collaborative and adaptable, working effectively across functions
- Strong communicators who can translate insights into actions
- Comfortable working in a fast-paced digital environment
WHO WE ARE
H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.
We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.
WHY YOU’LL LOVE WORKING HERE
At H&M Group, we are proud to be a vibrant and welcoming company. We offer our colleagues attractive benefits with extensive development opportunities around the globe.
- All our colleagues receive a global employee discount, usable on all our H&M Group brands in stores and online. Brands covered by the discount are H&M (Beauty and Move included), COS, Weekday, H&M HOME, & Other Stories, ARKET, Afound. In addition to our global employee discount, all our colleagues are included in our H&M Incentive Program – HIP. You can read more about our H&M Incentive Program here.
- In addition to our global benefits, all our local markets offer different competitive perks and benefits. Please note that they may differ between employment type and countries.
JOIN US
Our uniqueness comes from a combination of many things – our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it’s our people who make us who we are.
Take the next step in your career together with us. The journey starts here.
If you feel that your experience, skills and ambitions are right for this role, please send your application in English as soon as possible, but no later than 12 July 2026. Due to data policies, we only accept applications through career page.
Skills Required
- Bachelor's degree in Business, Marketing, Economics, or similar
- Minimum 2+ years' experience in e-commerce (preferably fashion retail)
- Experience in online merchandising or digital retail
- Strong understanding of UX, site optimization, and digital customer behavior
- Analytical and commercially driven; use data to guide decisions
- Collaborative, strong communicator, comfortable in a fast-paced digital environment
H&M Group Compensation & Benefits Highlights
The following summarizes recurring compensation and benefits themes identified from responses generated by popular LLMs to common candidate questions about H&M Group and has not been reviewed or approved by H&M Group.
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Healthcare Strength — Medical, pharmacy and vision options with low employee costs and free dental are available, alongside telehealth and inclusive offerings such as transgender, bariatric and fertility coverage. These features are highlighted as solid for U.S. retail roles, with some availability for part‑time positions depending on eligibility.
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Leave & Time Off Breadth — Vacation, flexible wellness days, company‑paid holidays and a paid birthday off are offered, with some paid time off available to part‑time staff. The time‑off structure is presented as generous within the retail context.
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Parental & Family Support — Eight weeks of paid parental pay for mothers and fathers is provided, complemented by adoption assistance and healthy pregnancy/babies programs. These family supports add depth to the core medical coverage in the U.S. package.
H&M Group Insights
What We Do
Founded in 1947, H&M Group is a global design company with ~4,702 stores in 76 markets and 56 online markets. At H&M Group, we believe in making great design available to everyone. It’s essential in everything we do. Our family of brands and business ventures offer customers around the world a wealth of fashion, beauty, accessories and homeware, as well as modern menus with fresh and local produce at some of the brands’ in-store eateries. But design is so much more than just products; it’s about clever design processes, efficient product flows, creating experiences that enrich, and smart solutions that benefit all our customers. Sustainability is always at the core of our business. Not only because we like to do what’s right — but it’s also beneficial for our business. We will continue to push for change and lead the way towards a more inclusive and sustainable fashion future. Do you want to join us? We will trust you with great responsibility right from the start, reward a passionate mindset and encourage an entrepreneurial spirit. When you start a career with H&M Group, there’s no limit to where it can take you. H&M Group's Moderation Policy: Welcome to H&M Group’s official LinkedIn page. Ask questions, exchange ideas and meet members and employees from all over the world. This page is moderated daily and we always do our best to answer each one of you in a timely manner. Please remember to keep a friendly tone and in line with LinkedIn’s legal terms at https://www.linkedin.com/legal/user-agreement Comments and posts that contain foul language, are off-topic or unnecessarily rude will be deleted. We also encourage you to report any inappropriate content. We use an external tool to handle the comments on our page, so please note that your comments can be stored. For questions, please contact our team at [email protected].
