About the Role
Lead the process of digital strategy and operation of some of the brands of the group based on the business objectives to propose, innovate, question, seek opportunities and constantly improve the digital strategies proposed for the brand in order to achieve the established indicators. She/ he is the main ally of the marketing teams in the region for the design and execution in digital, having a 360-degree vision of the ecosystem (Paid, owned and Earned media), leading the alignment, interaction and relationship of the brands with other areas for the realization of digital projects that add value to the business.
What You Will Do- Lead the digital planning and operation process of businesses through the analysis of behavioral patterns, frequency of publications, data analysis, investment and creative recommendations, media, results analysis, and strategy reorientation.
- Advise on digital strategy to brands in order to identify problems, opportunities and propose different alternatives for solutions, integrating all areas and strategic allies involved in the process.
Do digital market research, identify needs and consumer behavior in each category in order to detect insights that help connect the campaign and creative idea with the feelings and knowledge of the client.
Constantly follow up on the brand indicators in the different channels (owned, Earned and Paid) hand in hand with the analytics area and media agency.
Ensure the correct identification of opportunities, insights and compliance with the indicators proposed in the strategy.
Review the communication plans of our Web Shops in all countries of the region to identify opportunities for improvement in digital indicators.
Propose improvement actions, experiments and follow up on their results.
Advise on the design of communication plans for third party E-commerce.
Ensure an efficient digital investment in different media and design action plans that allow us to improve the execution of guidelines.
Review the indicators and performance of the creatives.
Constant monitoring of the performance of each of the paid channels and brand campaigns.
- Marketing/Advertising professional.
- With +3 year of experience in digital commerce and online marketing strategies.
- They must possess strong analytical skills to assess market trends and consumer behavior to drive effective business decisions.
- Proficiency in digital tools and platforms with a deep knowledge of e-commerce technologies.
- Additionally, excellent communication and teamwork abilities to collaborate with cross-functional teams in English (+B2).
Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere. Innovate for Good | Excel Together | Be You with Us
LocationMedellín, Antioquia, Colombia
Application End Date:12 May 2025Job Requisition ID:Essity253237Similar Jobs
What We Do
Essity - a globally leading hygiene and health company, breaking barriers to well-being. Our expertise in hygiene and health began with the acquisition of the Swedish company Mölnlycke in 1975, through which our roots stretch back to 1849. Today, our sustainable innovations from globally trusted brands, designed for everybody and every body, care for the well-being of 1 billion people in 150 countries every day. Working at Essity is not just a career but a chance to make the world healthier, safer, and more hygienic. Our barrier breakers innovate for good and contribute to shaping a sustainable future. At Essity, every career is as unique as the individual. We empower employees to excel together and reach their full potential in a winning culture motivated by a powerful purpose. We provide a sustainable work-life based on flexibility for both employees and employers. At Essity, we are committed to Diversity, Equity, and Inclusion in everything we do. It is the key to our success in creating an inclusive, collaborative, and caring company culture where you can be you with us. Our purpose of Breaking Barriers to Well-being, is to enable customers and consumers to lead fuller lives at all stages of life. Our leading global brands include TENA, Tork, Actimove, JOBST, Knix, Leukoplast, Libero, Libresse, Lotus, Modibodi, Nosotras, Saba, Tempo, TOM Organic, Vinda and Zewa. Essity has about 36,000 employees. Net sales in 2022 amounted to approximately SEK 156bn (EUR 15bn). The company’s headquarters is located in Stockholm, Sweden, and Essity is listed on Nasdaq Stockholm. If you want to join a company where dedication to people is powered by innovation, welcome to Essity
