My Amazon Guy

DTC Team Lead

Posted 13 Days Ago

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Hiring Remotely in Berkeley Lake, GA, USA

In-Office or Remote

Senior level

AdTech

The Role

Leads DTC growth strategy across paid social, search, email/SMS, CRO, and Amazon marketplace initiatives. Manages and mentors Brand Strategists and channel specialists, oversees client acquisition and retention strategies, monitors ROAS, CAC, LTV, and retention metrics, manages budgets and roadmaps, and partners with clients and cross-functional teams to deliver profitable, scalable e-commerce growth.

Summary Generated by Built In

This is a remote position.

The DTC Team Lead is the director-level owner of Direct-to-Consumer (DTC) growth strategy, overseeing Brand Strategists and cross-functional channel specialists to ensure every client’s DTC program is profitable, scalable, and strategically aligned. This leader drives the vision for client acquisition and retention across paid social, search, lifecycle marketing (email/SMS), and CRO, ensuring strategies are not just well-executed but forward-thinking and integrated with Amazon marketplace efforts.

As a player-coach, the DTC Team Lead provides strategic direction, ensures operational excellence, and develops talent within the DTC team. They partner closely with Brand Strategists, Creative Strategists, and executives to align client goals with the company's growth mission. This role balances high-level strategy, leadership, and client-facing influence with the ability to dive deep into data and frameworks when needed.

Key Responsibilities

Own and evolve DTC growth strategy across paid social, search, email/SMS, and CRO to meet portfolio-wide KPIs.
Lead and mentor Brand Strategists and channel specialists, ensuring executional excellence and scalable processes.
Act as strategic partner for high-value clients, aligning DTC and Amazon efforts, and guiding budgets and roadmaps.
Monitor performance metrics (ROAS, CAC, LTV, retention) and drive timely optimizations and strategic pivots.
Collaborate cross-functionally with creative, media, and analytics teams to deliver integrated, high-impact campaigns.

Requirements

Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable success in driving e-commerce growth.
Experience in DTC/B2C digital marketing, with a proven record of scaling profitable multi-channel campaigns (ROAS, CAC, Retention, AOV).
Deep expertise in brand strategy, digital marketing, and consumer engagement across paid social (Meta, TikTok), search marketing, email/SMS, and CRO.
Proficiency with e-commerce platforms (Shopify, Magento, WooCommerce), web analytics, and CRM systems.
Strong financial acumen with hands-on experience in budget management, sales forecasting, and ROI analysis.
3–5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists.
Strong executive presence: excellent communication and presentation skills, with the ability to influence stakeholders at all levels.
Creative thinker with the ability to balance innovation with performance-driven execution.
Data-driven mindset with sharp analytical and optimization skills.
Exceptional organizational skills with the ability to prioritize across a large client portfolio.
Adaptability to thrive in a fast-paced, constantly evolving DTC environment.
Certifications in Meta, TikTok, Google Ads, and advanced analytics platforms strongly preferred.

Technical Requirements

A computer with dual monitor setup is required
Computer with at least 8GB of RAM
Must have at least 25 MBPS internet speed
Camera with at least 1080p resolution

Benefits

40 hours a week, 8 hours a day
Competitive salary base
Permanent work-from-home setup
Unlimited FREE access to MAG School courses and SOP Library
Work schedule is in Eastern Standard Time (EST), Monday-Friday only
Opportunities for professional development and career advancement

Skills Required

Proven experience as a Brand Director, DTC Team Lead, or Senior Brand Strategist with measurable e-commerce growth success
Experience scaling profitable multi-channel DTC or B2C digital marketing campaigns
Expertise in paid social, including Meta and TikTok
Expertise in search marketing, email/SMS marketing, and conversion rate optimization
Proficiency with Shopify, Magento, or WooCommerce
Experience with web analytics and CRM systems
Financial acumen and hands-on budget management, sales forecasting, and ROI analysis experience
3-5+ years of leadership experience managing and mentoring cross-functional teams and senior strategists
Excellent communication, presentation, stakeholder influence, and executive presence
Strong analytical, optimization, organizational, and prioritization skills
Ability to work in a fast-paced and evolving DTC environment
Meta, TikTok, Google Ads, and advanced analytics certifications
Computer with a dual-monitor setup
Computer with at least 8GB of RAM
Internet speed of at least 25 Mbps
Camera with at least 1080p resolution

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The Company

HQ: Berkeley Lake, GA

312 Employees

Year Founded: 2018

What We Do

Want a job? https://myamazonguy.com/jobs Hire us: https://myamazonguy.com/contact My Amazon Guy is a 300+ client full-service Amazon Agency in Atlanta, Georgia. We grow hack sales through traffic and conversion improvements. PPC, SEO, Design, Catalog Merchandising, and more are all in-house. My Amazon Guy is the Wikipedia of Amazon knowledge, with more than 1,100 videos on how to sell on Seller Central Khan Academy style. We specialize in: -Launching new brands & products -Helping wholesalers/manufacturers get started. -Taking retailers to the next level through digital marketing -Driving traffic & Sales Hourly education sessions are also available: https://myamazonguy.com/book-a-coaching-call/ Full-Service Amazon Management Growing Amazon sales is what we’re best at. Our full-service management includes all the core services your business needs to succeed on Amazon and access to our entire team of Amazon experts. PPC Our PPC management is specialized for each client and includes hands-on advertising specialists and our MAGADS system. SEO Our 4-phase Amazon SEO plan is best-in-class and will show dramatic results in search rankings in 90 days. Design Our designers specialize in designing for Amazon – this includes A+ Content, Brand Stores, & graphics. Catalog We fully optimize titles, bullets, and back-end search terms to ensure search rankings.