The Role
WHO WE ARE
If you ask us, we’re the perfect mix of athletes, entrepreneurs, engineers, and creatives. Our diverse backgrounds and shared values are what help make Hydrow great. Our mission is not just to create an amazing fitness experience, but a beautiful human experience - one that’s honest, inclusive, and positive.. Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-water experiences at home with workouts led by world-class athletes. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today. Sound exciting? That’s because it is!
About the Role
We’re looking for a dynamic and visionary Creative Director to lead the development of high-impact, emotionally resonant creative that powers growth and retention in the fast-moving world of connected fitness. This is a critical leadership role for a premium brand committed to transforming the way people move, train, and feel — both at home and on the go.
You’ll be responsible for shaping and executing creative across every consumer touchpoint, including advertising, email, web, and product experiences. Your work will balance performance marketing precision with brand storytelling depth, helping us evolve from a promotion-led approach to one centered on transformation and long-term brand love.
With a deep understanding of both fitness culture and consumer behavior, you’ll lead a team of designers and copywriters, foster collaboration across departments, and harness the power of AI tools to accelerate content creation and testing.
Key Responsibilities
- Own the End-to-End Consumer Creative Journey: Oversee creative across all touchpoints — including paid media, email, SMS, landing pages, and product UI — ensuring consistency, clarity, accessibility and emotional resonance.
- Lead the Brand Evolution: Help guide our transition from a performance- and promotion-heavy strategy to one that's more balanced in its approach to more meaningfully embrace brand-led storytelling taking a premium lifestyle-driven orientation, and where relevant, embraces a community-focus.
- Creative Strategy & Execution: Build and execute a holistic creative strategy that fuses brand and performance marketing to drive both short-term growth and long-term brand equity.
- Team Leadership: Manage and grow a high-performing team of 5–6 designers and copywriters. Inspire, mentor, and provide strategic direction to ensure creative excellence and career growth.
- Web & Ad Creative Oversight: Direct the strategy and execution of website visuals, landing pages, and performance advertising assets (social, video, display) to align with both brand narrative and conversion goals.
- Innovate with AI: Leverage generative AI tools for ideation, content iteration, creative testing, and increased production speed — without sacrificing brand integrity.
- Cross-Functional Collaboration: Work closely with acquisition, retention, product, and content teams to ensure creative output is aligned with business priorities and user needs.
- Data-Informed Creativity: Use insights from user behavior, campaign performance, and community engagement to iterate on creative and improve effectiveness over time.
Qualifications
- 8+ years of creative leadership experience, preferably in DTC.
- Deep experience developing both performance marketing and brand marketing creative, ideally in a high-growth digital environment.
- Strong portfolio demonstrating new product launches, campaign development, storytelling, and conversion-focused creative.
- Passion for fitness and wellness; understands how to speak authentically to active, wellness-minded consumers.
- Proven success leading creative teams and nurturing talent across design and copy.
- Experience managing creative for website and advertising channels with knowledge of psychology-driven design.
- A track record of supporting strategic brand evolution ideally moving up-marketing into the premium accessible category.
- Familiarity with AI creative tools (e.g., Midjourney, Runway, ChatGPT, Adobe Firefly) and how to integrate them into the creative process.
- Excellent communication, collaboration, and organizational skills in a fast-paced, high-performance environment.
Why Join Us
- Help shape the creative identity of a disruptive connected fitness brand.
- Lead the charge in evolving our customer journey from transactional to transformational.
- Be part of a mission-driven team that’s helping people live healthier, more empowered lives.
- Innovate at the intersection of fitness, technology, and storytelling.
We are not working with external recruiters for this role. Please do not contact us if you are not a direct applicant for this role.
HOW WE WORK
Authentic and Inclusive: We embrace each and every one of our differences and celebrate our diversity. We commit to fostering a space where everyone belongs and is heard.
Nimble with Purpose: We are a fleet of speedy boats, instead of a barge. As pathfinders of positive change, we adapt our focus with ease when our purpose points us in a new direction
Resilient Teammates: We support our Hydrow teammates and members through challenges: technical, personal, or unexpected waves. We overcome the present obstacle and persevere together.
Hydrow is a community of innovators, risk-takers, and trailblazers who celebrate individual differences and recognize that unique perspectives make us stronger, smarter, and more successful. Hydrow actively seeks applicants who can bring a variety of experiences, perspectives, and backgrounds to the team. Hydrow provides equal employment opportunities to all employees and applicants for employment without regard to race, color, ancestry, national origin, gender, sex, pregnancy, pregnancy-related condition, sexual orientation, marital status, religion, age, disability, qualified handicap, gender identity, results of genetic testing, military status, veteran status, or any other characteristic protected by applicable law.
Our team values diversity in experience and backgrounds—we do our best work when we create space for different voices and perspectives. Whatever unique experiences or skill sets you bring, we look forward to learning from each other.
BENEFITS AND PERKS (Full Time Permanent Hydrownauts)
🩺 Medical, Dental, and Vision Insurance Premiums 100% Paid For By Hydrow
🏖 Unlimited PTO Policy
📚 $150/week Reimbursable for Childcare
🏦 401k
🚣 Free Membership to the Hydrow App and access to a free Hydrow
➕ MORE!
By submitting your application, you agree that Hydrow may collect your personal data for recruiting, global organization planning, and related purposes. Hydrow's Privacy Notice explains what personal information we may process, where we may process your personal information, our purposes for processing your personal information, and the rights you can exercise over Hydrow's use of your personal information.
Hydrow is an E-Verify employer. E-Verify is an Internet-based system that compares information entered by an employer from an employee’s Form I-9, to records available from the U.S. Department of Homeland Security and the Social Security Administration to confirm employment eligibility.
Similar Jobs
Get Personalized Job Insights.
Our AI-powered fit analysis compares your resume with a job listing so you know if your skills & experience align.
Success! Refresh the page to see how your skills align with this role.
The Company
What We Do
New to market, incredibly innovative, and already recognized as one of the Boston Globe’s Top Places to Work, Hydrow is the Live Outdoor Reality (LOR)™ rowing machine that delivers on-river experiences at home with workouts led by world-class athletes. Engaging twice as many muscles as cycling (86%, in fact), Hydrow’s interactive technology delivers challenging virtual fitness programs, including On the Mat offerings like yoga and Pilates from gorgeous locations around the world.
Why Work With Us
Hydrow connects users with an entire community of fellow rowers who experience the rivers and waterways of the world together in synchrony. You, too, can be part of that community. At Hydrow, you’ll have the chance to shape a company that is disrupting the fitness industry while creating engaging content unmatched in the marketplace today.
Gallery
