The Role
Drive localized driver acquisition, engagement, and retention across MENA by planning and executing omni-channel campaigns, coordinating offline activations, tracking KPIs (CAC, active drivers, retention), managing vendors, conducting market research, and aligning local execution with HQ guidance.
Summary Generated by Built In
We're looking for an energetic, execution-oriented Driver Marketing Manager to join our MENA team. You'll be the "boots on the ground" for our driver growth initiatives across MENA, with an initial focus on Egypt, Morocco, and Algeria, with scope expected to grow as the region does.
Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.
Your mission is to implement localized marketing campaigns that attract, engage, and retain drivers across our key markets. This is a great role for a marketer who loves data, culture, and fast-paced execution.
Key Responsibilities
- Comms strategy & GTM plans
- Campaign Execution: Implement and monitor driver marketing campaigns across MENA, ensuring alignment with regional strategy
- Metric Monitoring: Track and report on KPIs such as new driver acquisition (CAC), active driver rates, and retention
- Channel Management: Support omni-channel communications, including CRM (Push/SMS), social media, and local driver communities
- On-the-Ground Coordination: Manage logistics of local offline activations and driver events, ensuring high-quality execution and brand consistency
- Stakeholder Support: Act as a bridge between local teams and HQ, adapting global guidelines into MENA-ready content
- Market Research: Conduct surveys, focus groups, and competitor analysis to keep our value proposition sharp and relevant
- Supplier Coordination: Source and manage local vendors (print shops, event agencies, etc.) for cost-efficiency and quality
Skills, Knowledge & Expertise
- 3+ years in marketing (ride-hailing, startup or gig-economy experience is a major plus)
- Solid understanding of digital marketing basics, brand-building, and CRM/Analytics tools
- Organized and detail-oriented; able to manage multiple moving parts across markets
- Proactive, you look for solutions and suggest improvements
- A deep feel for MENA cultural nuances and driver behavior
- Confident presenting campaign plans and results to senior stakeholders, comfortable in the room, not just behind the deck
- Comfortable in Excel/Google Sheets to pull data and find the story behind the numbers
- Hands-on with AI tools to speed up execution (content drafts, data analysis, research synthesis)
- Arabic and/or French required depending on market focus; English proficiency at least at B2 level for HQ collaboration
Please submit your resume/CV in English. Applications with resumes in other languages may not be considered.
Why join us
- Help us challenge injustice by creating fair choices for millions of people across 1100+ cities in 48 countries.
- Develop your professional skills with access to mentoring, career consulting, and learning programs.
- Collaborate with teams around the world and gain international experience through our Global Talent Exchange Program.
- Engage in company-wide challenges, awards, sports activities, employee-led social impact and volunteering projects.
- Work alongside people who take initiative, speak openly, and challenge themselves to grow.
- Improve your language skills through co-financed courses and internal speaking clubs.
Final benefits may vary depending on the location.
About
inDrive is a global tech company on a mission to challenge injustice. We started in 2012 in the coldest city on Earth, when a group of friends created a way for people to agree on fair ride prices. That idea grew into one of the world’s top ride-hailing apps, now with 360M installs across 48 countries.Today, we offer more than rides: from freight and delivery to intercity travel and financial services, all designed to put people first. Our goal is to positively impact 1 billion lives by 2030. Through inVision, our non-profit arm, we support education, entrepreneurship, and equality in underserved communities.Ready to ignite your inner drive?
Skills Required
- 3+ years in marketing
- Experience in ride-hailing, startup, or gig-economy
- Solid understanding of digital marketing, brand-building, CRM and analytics tools
- Organized and detail-oriented project management across markets
- Proactive problem-solving and improvement mindset
- Deep knowledge of MENA cultural nuances and driver behavior
- Confident presenting campaign plans and results to senior stakeholders
- Comfortable with Excel/Google Sheets for data analysis
- Hands-on with AI tools for content, analysis, and research synthesis
- Arabic and/or French depending on market focus; English proficiency at B2 level or higher
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The Company
What We Do
inDrive is a global IT and transportation platform inDrive is one of the world’s fastest growing online ride-hailing services. Its services are available in over 749 cities in 46 countries throughout the world. The Company’s app has been downloaded over 150 million times. inDrive offers other services, including intercity transportation, freight and cargo services, as well as delivery services in different markets of operations. inDrive is based in Mountain View, California, and operates regional hubs in the Americas, Asia, the Middle East, Africa and the countries of the CIS, and employs over 2,000 people. In early 2021, inDrive achieved unicorn status after closing a $140m investment round with Insight Partners, General Catalyst, and Bond Capital, which valued the company at $1.23 billion.
